Life Cycle of the Web Design Process: A Unified Perspective
Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘...
Erin Lentz - Page 5
As the Executive Director of Design at ArtVersion, Erin plays a pivotal role in leading the firm's design initiatives and driving successful outcomes for both internal projects and client collaborations. With her expertise and leadership, Erin oversees the strategic planning and execution of design projects, ensuring they align with clients' objectives and result in impactful brand experiences. Notably, Erin has spearheaded major strategic shifts for renowned clients such as Exelon, Hilton, TransUnion, Caterpillar, and Volvo. Her contributions have focused on driving user engagement and evolving brand experiences by expanding digital language and leveraging data science, research, and design methods.
Through her leadership, Erin ensures that the design team at ArtVersion delivers exceptional solutions that not only meet client's immediate needs but also contribute to their long-term success. She fosters collaboration, encourages best practices, and promotes a culture of continuous learning within the design team. Erin's passion for design extends beyond aesthetics; she recognizes the power of design to solve complex problems, enhance user experiences, and drive business growth.
Erin's impact goes beyond individual projects. She actively seeks opportunities to innovate and evolve ArtVersion's capabilities, always staying ahead of industry trends and technological advancements. By staying at the forefront of design thinking and harnessing the potential of emerging technologies, Erin empowers ArtVersion to deliver cutting-edge solutions and stay competitive in the ever-evolving digital landscape.
Getting to Know Your Conversion Goals
Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their...
Design Language: The Power of Consistency
Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and...
Embracing Human-Centric Web Design
Human-centric web design is an approach that prioritizes the needs, preferences, and expectations of users throughout the design process. By focusing on the human experience, designers can create...
Interactive Journey: From Rapid Prototyping to Final Digital Product
Introduction: In the constantly evolving world of digital design, our key to success lies in creating user experiences that are engaging, intuitive, and adaptable. To achieve this, we...
Microinteractions: the Secret Driving Force of UX
Design is in the details – and nowhere does this ring more true than with the design and implementation of a website. It is within these details that the...
Increasing Engagement: Aligning Visual and Contextual Content
The simple truth is that users now depend on visuals to be the deciding factor in choosing what content is worth engaging with. In a content-first, social-first atmosphere...
6 Ways to Improve User Experience Through Content Strategy
Designers, marketers and business owners have a great deal to gain (and learn) from content strategy. A single sentence of copy can easily be ignored with a user...
A Tailored Approach: Personalization and Customization in UX Design
In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being...
Wireframing and the UI/UX Design Process
When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is...
Delivering a Cohesive Event Marketing Campaign Experience
Whether a trade show, conference or annual meeting – hosting or participating in events are a large part of a company’s budget for the year. Regardless of it’s...
Start Making Sense: Content Strategy In Web Design
One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners...
Simplicity and Storytelling in Packaging Design
It’s no secret that storytelling has become an important marketing method to reach an audience in the most authentic way possible. Telling the brand story is critical to...
AMP Project: What You Need to Know Now
AMP, or Accelerated Mobile Pages, is a project introduced by Google last year. Initially designed for news results and ‘top stories’, AMP’s capabilities have recently expanded into main...
Building Ecommerce: Increasing Conversions
It’s estimated that over half of visitors to an ecommerce site will abandon their shopping carts for some reason or another. While there are many reasons, both known...
Refreshing Your Manufacturing Website
Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic...
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...
5 Reasons to Consider a Microsite for Your Business
The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting...
Successfully Launching a New Product Into a Crowded Marketplace
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
How Does Your Site Measure Up?
As if we needed another reminder that web usability has become an integral part of user experience – Google released a new service to test your site’s usability and...
Designing Digital Experiences in Fashion
Marketing and brand strategy for fashion, lifestyle and luxury brands has now clearly shifted to a predominantly digital experience that goes far beyond an online purchase. To grow brand...
Reinventing Retail: Tapping Into Experiential Ecommerce
At one point in time, online purchasing was seen as simply a cheaper and more convenient source for goods and services than buying in-store. With the growth of...
White Papers: A Marketing Tool for Greater Visibility
Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user...
Designing for Healthcare: Improving Patient-Provider Communication
Perhaps the most critically important industry to adopt a user-centered approach to design is that of healthcare. Personalized engagement is of the utmost importance to an environment where...
The Impact of Animation on Web Design and User Interactions
The use of animation in web design has evolved significantly, becoming an essential element for enhancing user experience and fostering engagement. When implemented thoughtfully and strategically, animation can...