Explaining the Basics of UX Design


User experience design can seem confusing when you first come across it. The…

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How Copy Guides the User Through UX Design


UX copywriting might be more challenging than it might seem. Not only does…

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How to Create a Brand Story


All brands have a story they wish to share with their consumers. These stories…

Two team members contextually designing on a whiteboard.

An Introduction to Branding and Design Marketing


What is Branding? Branding design is the way a company chooses to visually…

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Best Practices on Designing Large-Scale WordPress Sites


Designing large-scale WordPress websites requires a meticulous focus on…

Designers Workstations.

Creating Websites User Personas: Understanding Your Target Audience


User personas are fictional representations of a website's target audience,…

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The Importance of Branding and Design for Marketing


Branding and design go hand in hand for most companies. A strong look and feel…

Designer working on the UI design on desktop computer

User Engagement Strategies to Increase Sales


User engagement, or the response a person has to a digital product or…

pen touching graph printed on paper

Using Focus Groups for User Testing


User testing is a necessary part of the design process, especially for UX…

A person uses a stylus to design graphic design.

Empathy in UX Design: The Key to Creating User-Centered Experiences with Resonance and Impact


Empathy, which is the ability to understand and share the feelings, thoughts,…

Marketing for Relationships Leads to Brand Loyalty


What is Relationship Marketing Marketing is typically thought of as selling…

A desktop showcasing the 12 column grid system on a screen.

The Effect of the 12-Column Grid System on Responsive Development


Most information today is readily available through a screen. Whether this is…

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How the 5 UX Methods Reduce Cognitive Friction


UX design can take on multiple forms. There are five methods that can be used…

A person content writing on Microsoft Word with magazines neatly scattered.

Visual Hierarchies: Structuring Purposeful Experiences


UX design is all about making things easy for the user. One way this is done…

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Best Practices for UX/UI Content Writing


UX content writers create the copy seen on websites, apps, and other digital…

Print Design

Best Practices for Building a Brand Guide


Companies share their logos for marketing purposes all the time in hopes of…

Brand

Finding Your Brand Voice: Why Tonality Matters


Have you ever answered the phone without looking at the caller ID and known…

A person sits in their desk ideating.

5 Key Theories of UX/UI Design: How to Utilize Psychology in Design


Psychology plays a huge role in the creation of good UX/UI design. Many…

Designers collaborating on design thinking on wireframes and post-it notes.

Boosting User Resonance with the Five Key Rules of UX Design


Many moving parts go into UX design, and often times that includes rules that…

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The Five Principles of UX/UI Design: Easy Ways to Elevate UX/UI Design


Great UX/UI design consists of many components. Five main principles play a…

Six people in an office meet in a conference, two people in the center shake hands while smiling.

Why Human Centric is Key for UX Design


Excellent UX design is not seen by the user. It allows for such a natural…

A team of five collaborating on one laptop. Two people sit, the remaining stand above.

UX Design Goes Beyond Aesthetics: Implementing Design Best Practices


What Makes Good UX Design? When considering UX design most people believe…