Explaining the Basics of UX Design
User experience design can seem confusing when you first come across it. The concepts can be overwhelming, and it’s hard to find a place to start, much less...
Maddie Bennett
Maddie Bennett, an Experience Coordinator at ArtVersion, brings an unwavering passion for elevating the customer experience to her role. Her expertise in crafting compelling copy and designing visually captivating materials empowers ArtVersion's clients to effectively communicate their brand message, leaving a lasting impact on their target audience.
With a proven track record of successful projects, Maddie is a highly valuable asset to the ArtVersion team. Her adept project management skills and innate ability to foster collaboration among diverse teams ensure that every project is executed with precision and efficiency.
In all her endeavors, whether fine-tuning project timelines, crafting engaging copy, or conceptualizing stunning visuals, Maddie's dedication to creating exceptional experiences shines through. Beyond her professional pursuits, she remains deeply engaged with the latest design trends and industry developments, continuously honing her skills to deliver innovative solutions.
How Copy Guides the User Through UX Design
UX copywriting might be more challenging than it might seem. Not only does copy need to match the voice of a brand, but it also must direct the...
How to Create a Brand Story
All brands have a story they wish to share with their consumers. These stories are what draw in new audiences and keep them coming back. A brand story...
An Introduction to Branding and Design Marketing
What is Branding? Branding design is the way a company chooses to visually present themselves to consumers. This is done through a variety of elements including logo, typography,...
Best Practices on Designing Large-Scale WordPress Sites
Designing large-scale WordPress websites requires a meticulous focus on information architecture, taxonomies, and hierarchical elements, not to mention maintaining a high standard of semantic coding for usability and...
Creating Websites User Personas: Understanding Your Target Audience
User personas are fictional representations of a website’s target audience, based on demographics, behaviors, and preferences. They help designers to understand the needs and motivations of their users...
The Importance of Branding and Design for Marketing
Branding and design go hand in hand for most companies. A strong look and feel for a brand plays into the design of products and marketing that the...
User Engagement Strategies to Increase Sales
User engagement, or the response a person has to a digital product or experience, is an important factor for companies to be aware of. It plays a large...
Using Focus Groups for User Testing
User testing is a necessary part of the design process, especially for UX designers. Testing should be done early and often in the design process to ensure the...
Empathy in UX Design: The Key to Creating User-Centered Experiences with Resonance and Impact
Empathy, which is the ability to understand and share the feelings, thoughts, and experiences of others, plays a crucial role in UX (User Experience) design. When designers put...
Marketing for Relationships Leads to Brand Loyalty
What is Relationship Marketing Marketing is typically thought of as selling a product or service to consumers. A lot of thought goes into how to creatively advertise in...
The Effect of the 12-Column Grid System on Responsive Development
Most information today is readily available through a screen. Whether this is a phone, tablet, watch, or computer, all websites must be able to adapt to multiple different...
How the 5 UX Methods Reduce Cognitive Friction
UX design can take on multiple forms. There are five methods that can be used to ensure designers create the best digital experiences possible. Understanding the Challenge To...
Visual Hierarchies: Structuring Purposeful Experiences
UX design is all about making things easy for the user. One way this is done is through the use of visual hierarchies. This means arranging design elements...
Best Practices for UX/UI Content Writing
UX content writers create the copy seen on websites, apps, and other digital products. This style of writing is unlike any other. It is direct and to the...
Best Practices for Building a Brand Guide
Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...
Finding Your Brand Voice: Why Tonality Matters
Have you ever answered the phone without looking at the caller ID and known who it was just from the way they spoke? The reason you knew was...
5 Key Theories of UX/UI Design: How to Utilize Psychology in Design
Psychology plays a huge role in the creation of good UX/UI design. Many psychological theories relate to design and should be considered by designers in their creative processes....
Boosting User Resonance with the Five Key Rules of UX Design
Many moving parts go into UX design, and often times that includes rules that challenge the way users think. By following a few fundamental rules, designers can take...
The Five Principles of UX/UI Design: Easy Ways to Elevate UX/UI Design
Great UX/UI design consists of many components. Five main principles play a role in the creation of designs. When used together, these elements create UX design that is...
Why Human Centric is Key for UX Design
Excellent UX design is not seen by the user. It allows for such a natural experience that the user does not have to think to find what they...
UX Design Goes Beyond Aesthetics: Implementing Design Best Practices
What Makes Good UX Design? When considering UX design most people believe the aesthetics of the design to be of utmost importance. While they do play a role,...