Driven By Design: The Brand Refresh
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We exist in a design-driven culture. More specifically, consumers are driven to engage with businesses and brands that focus attention and importance on design as the first line of engagement. This is with good reason as a design-driven approach to branding and user experience can create a lasting and positive impact, even making or breaking a conversion strategy. From health care to finance to tech, it’s clear that the culture of continual design innovation is expected, and along with the…
IPEVO VZ-X: Agency User Testing Experience
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A core component of our agency culture is continuing to innovate, design and create best practices for UI/UX design. We are continuously looking for a way to approach data to create a model digital experience. Serving many different industries, it is critical that there is accurate data to support our design product. Agency Approach to VZ-X Our team works in a collaborative environment. From developers, strategists and designers we are always working on a wide range of projects.…
Finding Your Fit: Selecting The Right Creative Agency For Your Business
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Agency-client relationships are an exciting start of a creative and business collaboration together. Instead of viewing this relationship as short-term project-based engagement, view this relationship as a team - an extension of your internal team. Adopting this perspective enables a seamless and natural process when inquiry and obstacles arise throughout the scope of work and beyond. Choosing an agency based on surface levels or based on their specialization may seem like a no brainer, but…
A PLAN TO REBRAND: REFRESHING A BRAND TO INCREASE PROFIT, STAY RELEVANT AND INCREASE VISIBILITY
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For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay relevant, but directly influences profit. A brand refresh is a way to promote a new and improved brand, website and visuals. The process can actually be a great tool for a brand to learn more about their vision, with the correct tools and assistance. While a brand refresh doesn’t mean a brand is completely revamped or unrecognizable, it is…
ArtVersion Named Top User Experience Design Agency in Chicago
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The Manifest has released their February 2019 report reflecting the Top 25 User Experience (UX) agencies in Chicago, with ArtVersion recognized at the top of the list as the number one agency for outstanding comprehensive work in user experience (UX), consecutively in 2018 and 2019. Clients of ArtVersion state; “I feel like they’re almost a member of our family. They’ve been great over the years, and I was actually able to work with ArtVersion remotely for the first several years. To me, being…
ArtVersion Named Leader in Clutch Global Awards
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Clutch, the DC-based ratings and reviews platform, just released its annual Global Awards, and we are excited to announce that Artversion was named as the #1 Digital Design Agency worldwide. We are also very excited to be named to the Clutch 1000. In fact, we are among the top 15 companies on the entire platform, which features over 5,000 companies with reviews. The ranking criteria were rigorous. Independent Analysts at Clutch spoke with our clients to conduct case study-like reviews.…
MAGENTO: CHOOSING THE RIGHT CMS FOR ECOMMERCE
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For any business, whether brick and mortar or solely web-based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical to understand that they are simply not all created equal. Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice with companies reporting between a 10 to 80% increase in sales due to robust Magento functions. Users also consistently report good experiences with…
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
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Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For…
5 Reasons to Implement WordPress for Enterprise
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Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress VIP and plugins are being developed to provide a more robust system and streamline processes for brands of all shapes and sizes. If you’re already an alternate free theme or third party theme for your WordPress site or another platform altogether, here’s are some strong reasons to invest in WordPress for enterprise. Digital…
Scaling Up: Design that Achieves Business Goals
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A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves as simply salespeople representing a product or service, which is why - all too often - branding can be overlooked. Consciously or not, businesses are making branding decisions every day and it’s critically important to make these decisions with the overall company goals in mind. One Design, Multiple Goals In order to align…
