8 Essential eCommerce Conversion Drivers
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Despite being one of the most important components of eCommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment penetration and order fulfillment - attention to the user experience can get left behind. While the majority of eCommerce businesses know their intended customer, it’s more of a retail-minded knowledge base. Getting to know the psychology of a web user and getting into the ins and outs of their online journey -…
WooCommerce Development – Platform to Allow Growth of Your Business
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If you're selling any kind of product online, one of the easiest platforms you can use to manage an eCommerce site is WordPress functionality with WooCommerce. While there are many different eCommerce solutions in the market like Shopify, Magento, BigCommerce, there are several reasons why WooCommerce it might be the better choice for your business. Why Choose It Over Other Solutions? The first is that it works with WordPress. If you already have a marketing or presentational…
MAGENTO: CHOOSING THE RIGHT CMS FOR ECOMMERCE
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For any business, whether brick and mortar or solely web-based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical to understand that they are simply not all created equal. Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice with companies reporting between a 10 to 80% increase in sales due to robust Magento functions. Users also consistently report good experiences with…
The Ecommerce Effect: Meeting the Needs of a Digital Consumer
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For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times…
Exploring The Magneto eCommerce Platform
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The world of eCommerce solutions has been crowded for a while. Businesses can choose from custom proprietary shopping carts, hosted ecommerce solution and of course our favorite open source solutions. There are positives and negatives like in anything else and choosing the backend for your store is no easy task. In the open source work Magneto is being used more often than any others for some specific reasons we will cover bellow. Usability, available extensions, and the ability to scale up as…
Mobile Commerce (m-Commerce)
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Mobile browsing has become the fastest way for consumers to access the web. As the mobile world continues to grow more and more consumers are strictly using mobile devices to purchases items rather than taking the time to fire up their computers. By 2013 mobile devices will pass PCs and become the dominate format for accessing the web. Furthermore, the question you should be asking is if your e-Commerce site is set up for the mobile use? E-commerce websites are setup for companies to promote as…
User Interface Design of Your eCommerce Website
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The user interface design of your eCommerce web development is absolutely essential to the success of your online marketing program. People want to know that they can trust you to lead them quickly and easily through the sales process without having to worry about the safety of their financial or personal information. On another level, your user interface design shows your customers that know what you are doing. In terms of overall web design, the most effective designs are the ones that are…
