Designing for Powerful Brand Identity
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The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to spark an immediate association with the modern consumer through pronounced attributes that speak to them on an emotional level. Whether this association is positive or negative, these are the attributes by which consumers will define the brand. Although the average person is exposed to more than 5,000 brand messages per…
Scaling Up: Design that Achieves Business Goals
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A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves as simply salespeople representing a product or service, which is why - all too often - branding can be overlooked. Consciously or not, businesses are making branding decisions every day and it’s critically important to make these decisions with the overall company goals in mind. One Design, Multiple Goals In order to align…
4 Logo Design Tips from The Experts
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Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat down with a few of our designers for their take on what essential elements are required for an effective logo. All agreed that the competition is tougher than ever before for a brand to thrive in the marketplace. If designed well, a logo can do much more than just look pretty - it can establish credibility, build trust and allow a…
5 Elements of An Effective Logo Design
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An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration, creativity, wealth, fun and so on. Having an innovative product or service is a start, but logo design is the biggest reflection of a company and is the foundation of the brand it represents. Embarking on the process of designing a logo is critically important to the bottom line of a company, as well as it's a stake in the marketplace.…
Startups: Design a Better Brand
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Many startups focus on marketing their innovative product or service and don’t focus enough on their brand. But as a new company, it’s important to put your branding on the forefront as it will allow you to properly position your company in a competitive marketplace while also giving you the momentum to scale the business. The first step of this process is starting with a brand design that speaks to the target audience. One of the challenges that startups have is trying to stand out in a sea of…
Logo Design
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There are a few things to consider when you want to create a logo for your company. You will have to evaluate your company and what you want to have represent the company visually and what kind of feel you want it to give off. A logo is a key element to a company’s brand identity, this is usually the first thing that a customer see’s and associates with the company. Once you figure out the route you want to take with a logo this is when you will need to come up with a color palette that you…
Brand Refresh: Establishing a New Brand Identity
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For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In fact, it’s essential to change your brand’s image if it doesn’t reflect the current trends of your customers. Companies that do not adapt to these changes often lose market share and the competitive edge necessary to attract customers. So how do you do a brand refresh? The first…
Rethinking Your Logo Design
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An organization’s logo is the visual aspect, which their target audience relates and refers them to. Having a logo that is unique and fully understands your organization’s livelihood, will help your brand stand out from the rest, in your current industry market. Does your organization present a logo, to the public, which stands out from the rest? Many organizations believe they can get away with designing their own logo, with the use of clip-art. They see this to be a cost effective way to…
Designing a Logo for All Forms of Media
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New types of media are being released into the world everyday and it is appropriate for every business to have a logo that is versatile throughout all media platforms. When viewing your corporate logo, have you ever noticed that it only looks outstanding on your computer screen but not on any other platform? Logos are a vital aspect in companies and should appear consistent throughout all different media. Older dated logos may have a rough time adapting to new forms of media, and is logical for…
How Graphic Design Affects Your Business’s Public Appearance
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Graphic design is the creation of graphics by an artist that articulate your brand message, meaning and promise, all by using visual communication. Branding is incredibly important for a business to get their name recognized by potential customers. Think of how many products people associate the brand name with over the actual name of the product, such as Band Aid becoming a general term for adhesive bandages, while it is actually a trademarked name of one particular manufacturer. What can…
