The Significance of Trademark Symbols
Within the design world, many trademarks make an appearance. From trademarks to service marks, and registration marks, the importance of each is significant, but what exactly do each...
Logo
Logos are the crucial identifiers that are adopted by a company or brand to establish identity, presence, and ownership. Logos can range from a graphic design image or an emblem that often contains their brand name or slogan to promote recognition and association for consumers and users alike.
Logos are often composed of stylized text, images, or a combination of both, and can be simple or complex, depending on the desired effect. The primary function of a logo is to foster recognition, differentiate the brand from competitors, and convey a sense of professionalism and trustworthiness.
In the realm of marketing and branding, a well-designed logo plays a crucial role in establishing brand awareness and building a lasting connection with consumers.
Designing a Memorable Brand Identity
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to...
Scaling Up: Design that Achieves Business Goals
A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves...
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat...
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration,...
Startups: Design a Better Brand
Many startups focus on marketing their innovative product or service and don’t focus enough on their brand. But as a new company, it’s important to put your branding...
Logo Design
Designing a logo for your company is more than just a creative endeavor; it’s a strategic process that defines your brand’s visual and corporate identity. The logo is...
Brand Refresh: Establishing a New Brand Identity
For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In...
Rethinking Your Logo Design
An organization’s logo is the visual aspect, which their target audience relates and refers them to. Having a logo that is unique and fully understands your organization’s livelihood,...
Designing a Logo for All Forms of Media
New types of media are being released into the world everyday and it is appropriate for every business to have a logo that is versatile throughout all media...
How Graphic Design Affects Your Business’s Public Appearance
Graphic design is the creation of graphics by an artist that articulate your brand message, meaning and promise, all by using visual communication. Branding is incredibly important for a business...
Best Practices in Corporate Identity Design
Have you ever been handed a card with a great logo design on it? Ever wondered what it took to get that design just right for the branding...
The Importance Of Corporate Identity Design
If you are starting a new company, creating a corporate identity which will make you stand out in the marketplace is essential. Getting a foothold in the marketplace...
Corporate Identity Summary
A company is only as strong as its branding. When you think of the most powerful, influential companies, it is hard not to think of their branding; if...
The Importance Of Logo Design For Branding
Take a look at any major brand. They all have an easily recognizable company logo. Every time you see the company or their products, the logo design perfectly...
Logo Design and Corporate Identity
The Power of Logo Design in Crafting Your Corporate Identity In the ever-evolving world of business, a well-crafted logo stands as the cornerstone of any company’s corporate identity...
Custom Templates for PowerPoint and Keynote
With the high standards of today’s marketing, a custom PowerPoint template or a custom Keynote template is as essential for a proper presentation as business cards or social...
Corporate Identity Design
Having a good image is the most important thing in today’s aggressive and competitive corporate market. It will show your values and gain the trust of your users....
Print is Not Dead
Web marketing seems to be taking over the world, and for good reason. A solid web site and web marketing campaign can do more for a business than...
New Year, New Logo?
With the new year fast approaching, many companies will start thinking about their marketing and branding efforts for 2011. It’s a smart discussion to have as the new...
Characteristics of a Good Logo Design
A logo, which is a sign or character representing a company, is an important part of branding. Having a custom logo design is an essential to any company...
Keeping Up with the Joneses
You compete with your competitors on price, service, and quality. But it’s also important to compete in relation to your website design. No matter how good you are...
The Checklist Rule
Anyone who has browsed around ArtVersion’s website knows we are a big proponent of checklists. Being able to answer a few key questions is a great way to...
Branding through Graphics
One of our mottos at ArtVersion is branding through graphics. We take every single image that appears on our clients web pages, print material, blogs etc. and make...
Utilizing Graphic Design in Corporate Branding
Unlike traditional business models, the modern market appears to be rewarding creativity more than ever before and compensating exclusively those enterprises that have managed to imbibe the essence...