In order to maximize the potential of your business, it is important to implement both landing pages and microsites when creating your company’s web design. Landing pages are typically one page extensions of a website. A landing pages design is vital in convincing your customers to take advantage of special offers, products, and services they may otherwise ignore. Utilizing several different landing pages in your web design will maximize the effectiveness of your business and its search engine marketing.
An equally important thing to implement onto your website is microsite design. While the goal of a microsite design is similar to that of a landing pages design, to turn the customer or visitor of the site into a lead, they instead consist of a bundle of different mini websites that serve a variety of different purposes.
While landing pages are more effective in serving a specific purpose, like persuading a customer to take advantage of a particular deal or offer, microsites are more effective in serving general purposes, such as search engine optimization. Because microsites consist of multiple pages focusing on different branches of content, they can help build a presence or following for the subrands of a company that a general website could not.
Landing pages, however, are vital tools to utilize in your web design when focusing on a specific campaign or special service because of the specific focus and details they can offer the visitors and customers.
A truly successful business will utilize a combination and landing pages and microsites and will be able to recognize the times and situations to use each one.