Many marketers and companies build microsites (also called minisites) despite the fact that they have a primary website. In case you are not familiar with then, microsites are small websites with minimal functionalities and purposes. The goal of regular websites is to deliver content, educate users about your products, market the company or brand, and provide customer support. Microsites, on the other hand, might have the singular goal of capturing leads to educate and follow up for a sale. Microsites are primarily built to focus in on a subject or a product. For example, a microsite can be built to generate leads for people who want to learn the acoustic guitar or a group of people looking to buy special noise cancelling earphones. The goal of the site is to hyper-target a specific group of people. While most microsites have the goal of qualifying and generating leads, microsites can be used to generate sales as well. Many marketers have used microsites for low risk offers such as free trial offers, one dollar trials, and low…
Brands have a collection of aspects to them that should be presented across all platforms of their corporate image. When reviewing your corporate identity, have you neglected to market all the aspects of your Brand lately? Many believe that only larger brands acquire the power to establish multiple, as well as sub, brands, within their already existing brand, which is frankly not true. Expanding your already established brand, by creating brands in the order of your current products will ensure greater return on your investment. Establishing and designing Microsites, for your products, campaigns and programs, will help to build a strong brand around these items, as well as grow your already existing brand. Microsites are smaller websites, or a cluster of web pages about 7 to 10, which present particular aspects of your already existing brand. These sites should always link back to your main website; however, they will provide more information that you will not be able to present on your website, for one particular item. Microsites also help to build a new brand,…
We understand that landing pages and microsites seem like basically the same thing. They have similar purpose and design. There are some key differences that we will get into in terms of use and marketing purposes but first lets define each… Landing Pages Landing pages are usually a one-page creation is a single web page that appears in response to clicking on an advertisement. Landing pages are created on the main page but Read More…