Microsite Design
We can help you create microsites to promote individual product lines, new products, smaller divisions of your company, and more.
Microsites are typically used for specialized information. Such sites may be linked to the main site or not or taken completely off a site’s server when the site is used for a temporary purpose. The main distinction of a microsite is its specific cohesiveness as compared to the microsite’s broader overall parent website.
Often, microsites will be used for editorial purposes by a commercial business to add editorial value. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site’s visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion. Normally, microsites do not contain web applications.
What is a Microsite?
A microsite is an Internet web design term referring to an individual web page or a small cluster (around 1 to 7) of pages which are meant to function as a discreet entity within an existing website or to complement an offline activity. The microsite’s main landing page most likely has its own domain name or subdomain.
They are typically used to add a specialized group of information either editorial or commercial. Such sites may be linked to the main site or not or taken completely off a site’s server when the site is used for a temporary purpose. The main distinction of a microsite versus its parent site is its purpose and specific cohesiveness as compared to the microsite’s broader overall parent website.
With the prevalence of keyword contextual advertising, (more commonly referred to as Pay per click or PPC), microsites may be created specifically to carry such contextual advertising. Or along with a similar tactic, they’re created in order to specifically carry topic-specific, keyword-rich content with the goal of having search engines rank them highly when search engine users seek such content topics.

What are Micro Sites used for?
Often, microsites will be used for editorial purposes by a commercial business to add editorial value. For example, a retailer of party goods may create a microsite with editorial content about the history of Halloween or some other holiday or event. The commercial purpose of such editorial microsites, (beyond driving product sales), may include adding value to the site’s visitors for branding purposes as well as providing editorial content and keywords allowing for greater chances of search engine inclusion. Normally, microsites do not contain web applications.
More web design topics
We are curiosity-driven, inspired by clean code and great web design.
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If you’re planning to hire a web design agency for your web development, design or redesign project, it’s important to know what to look for and what to expect.
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We focus on helping companies engage and connect with their audience through effective branding, design, visual stories, and powerful content on the web.
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We have nearly two-decade of design and development experience with WordPress - one of the most popular open-source CMS on the web.
Chicago Web Design
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We specialize in open-source CMS platforms and have experience with WordPress, Drupal, Joomla, Magento Commerce, and others.
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The minimalist web design philosophy centers on the idea to design around the content and timeless styles.
We design and build platforms that allow companies to articulate their corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful digital brand strategy.
