All posts tagged: UI

A Plan to Launch: Strategic Mobile App Design

A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather the core elements of a winning mobile app, however, the result is only as good as the makers behind it. A creative and strategic team must ideate and collaborate from concept to launch in order to deliver the most optimal user experience possible. With that first-of-its-kind idea in place, the journey and design are the next most important factors at hand. Sticking to a set of user-centered design guidelines can help to ensure a design will be used successfully and propel the app to a high rate of usage and download. Keeping a consistent layout from screen to screen will allow for a seamless flow for the user. Once the user becomes familiar with the interface, a consistent design will allow them to adopt new interactions throughout the experience. A user…

9 months, 21 days ago

Wireframing and the UI/UX Design Process

When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is a clear understanding of the project being user experience centered, everyone wants to see color and content, both visual and contextual as soon as they can. Providing a high-level view of what a site will look like, this lo-fi versioning of a website gives a ‘black and white’ skeletal representation of what the mapping (both navigation and content based) of how the site will ultimately function for the user. It’s important to understand that the wireframe process is an integral step in paving the ideal pathway for the user and determining how the site’s main navigation will function. Much of the entire design process, and particularly in the initial phase – the project requires the ability to clearly communicate message and collaborate…

1 year, 2 months ago

Are You Experienced?

Its one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89 percent of companies would expect to compete mostly on the basis of customer experience (CX). The problem is that most organizations either   lag in their customer experience strategy, or worse, don’t have one at all. Whether consumer or business, its no surprise that for a product to take off it needs to work efficiently and be designed well. Despite being critically important aspects of delivering a great product, they aren’t the only factors that lead to success. To truly deliver an experience that will optimally serve the user and brand over time, both user experience and customer experience strategies must be put in place. Because customer experience and user experience (UX) are often implemented side by side or in a phased approach,…

1 year, 10 months ago

Reinventing The Intuitive User Experience

If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren’t alone. Technology has become a staple of our lives – like air or water for some. Many businesses, and for better or worse, individuals – seemingly couldn’t exist without the advances we see today. Making the experience of technology – whether it be a digital interface or tangible device, integrate seamlessly into our lives has become a necessary aspect. A cumbersome site or gadget simply will not make the cut. Because creating a product that is seen as ‘intuitive’ is the holy grail of user experience, it has become increasingly overused and formulaic. The problem is, designing for intuition is not a one size fits all approach. This overuse has produced less than ideal results and in turn – failed projects, products and companies. Designing for intuition, at the core, is about understanding what a user’s…

2 years, 13 days ago

Mapping the Customer Journey for the Ideal User Experience

Whether a marketer, UX designer or developer – the goal of understanding the user experience to engage and make conversions applies to all. There are many ways to gather information to more clearly understand the user with most becoming more advanced as greater importance is placed on UI/UX.It’s no longer enough to simply understand the basic needs of a user. A site must be designed and developed to cater to the actions and perceptions that occur at all touchpoints. To understand customers cross and omnichannel behaviors, the use of the customer journey map is ideal.  The use of customer journey mapping, for some, can seem cumbersome and time consuming. However, with increasing importance placed on user experience and expectations it has become a requirement for businesses to deeply understand and respond to the needs of their consumer. In reality, it’s a a valuable hands-on exercise that allows a team to gain a…

2 years, 4 months ago

What’s Trending in UI: A Designer’s Perspective

Trends within the user interface landscape change rapidly as new ideas and innovations occur – so it’s critical to stay on top of whats new. Some new trends in the industry are brand new trials; others embrace the older and well-used methods, tweaking them slightly to adapt within the interface and new technological advancement. The following are some of the new (and critical) elements that have caught the eye of ux/ui designers industrywide. As always, with new ideas and implementations, testing is key to ensure each new design introduced is optimal for the site it is representing. Hidden Menu Navigation A website design trend that has really taken hold is the hidden (or hamburger) menu. This is the application of a site hiding their menu navigation when a visitor first lands on the main page. The hidden menu information becomes visible when the visitor is ready to move on to additional information and…

2 years, 4 months ago

Trial and Error: UX Strategies to Experiment With

Everyone is thinking of their own ways to improve upon the user experience – since every organization, designer and developer has their own tried and true strategies in place, this idea diversification is remarkably constructive to the user and design community. Of course, every brand (whether a startup or an established organization) has a unique strategy, planned concisely to appeal to their own market segment(s) – while sticking to what works, it important to ‘change it up’ from time to time and experiment with new strategies to find a new pathway to better UX and conversion. Below are some roads less traveled that can result in the optimal experience when implemented and tested. Build Community Use actual evidence via social proof from clients that proves your value, getting them to elaborate on the services or product that you’ve provided them, and the excellent experience that came with it. You know…

2 years, 5 months ago

Up Close And Personal: Putting the Individual Back into User Persona Development

An important element of usability testing for web design and development is the practice of persona crafting that can be studied to gather crucial information, benefiting the user interface and user experience designs. Often overlooked in the initial stages of website planning, design and development – the practice of developing user personas is a keystone of delivering an experience that is truly tailored to it’s user. The majority of information in the development of user personas is through testing. These tests involve the close observation of selected participants as they maneuver through a site at their own pace, for the purpose of identifying any usability issues or problems. Once these issues have been discovered, a brand can determine the participants’ satisfaction with the website or product. The driving intention is to collect as much data as possible in order to enhance and perfect user experience. Creating realistic representations of your key audience segments involves investing…

2 years, 6 months ago

Building Site Architecture for Better SEO

People use the internet for everything, infusing it into brand strategy and necessary for everyday collaboration and client communication. Websites have become a crucial point for brands, providing an excellent user experience with a versatile website to go along with it. SEO assists search engines in finding, indexing and ranking your web pages according to relevance and page strength. Planning out your SEO makes a significant difference when it comes to leveraging your online traffic. Search engines are not human – this we know. As this is the case, there are only a narrow number of specifications that they can detect from the mass amount of content that is processed. The engines are however, constantly being optimized, and are capable of delivering a great deal of intuitions through sifting engagement numbers, user patterns and links to determine rankings about a specific site. Site Architecture is the foundation of SEO, and…

2 years, 8 months ago

What You Need to Know about The Internet of Things

With constant developments in mobile technology, the recent release of the Apple Watch and the popularity of Google’s Nest, the future of object connection is becoming a clear reality. It may seem like designers and inventors are taking a page out of a Jetsons episode, but that fantasy is now, and only growing by the day. The Internet of Things, otherwise known as the IoT refers to the application of connectivity to objects that connect with each other such as watches, eyeglasses, cars, coffee pots – pretty much anything that can be imagined. Much of the current IoT market is seen as home automation systems and wearables. To help simplify this interconnection – the method of connection is identified with RFID (or radio frequency identification) – though it can include other channels such as QR codes, sensors and wireless. An object is ‘tagged’, allowing the data management and control by…

2 years, 8 months ago