How to Get Set Up for Usability, UI and UX Testing

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Many marketing managers know that they want to improve their website’s usability, UI, and UX, but don’t quite know how to approach such a project. They often don’t know where to start or what to pay attention. To make any kind of design testing worthwhile, you have to break it down into simple steps and stay focused on what you want to achieve. The first step to getting set up for any kind of testing is to first observe what’s happening on your website. You can do this with the usage of click…


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5 Tips for Improving Your App’s UX Design

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Just because your app has a great design doesn't necessarily mean that your users will be ecstatic about using it. App UX design is just as important as the visual presentation of the app. Without optimizing for user experience, you'll frustrate your users with redundant tasks, unintuitive user interaction, or useless functionalities. Here are some great tips for improving your app UX design. Tip #1: Optimize functionalities and make it clear what users should do As an example, if there is a…


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Common User Interface Elements for Better Usability

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When it comes to UI design, most designers accept most user interface elements as they are. But improving these simple looking elements can lead to a big difference in your site’s web usability. One critical thing to remember is that users use the web by scanning and often miss out on what you may think are obvious website elements. Here are some common user interface you can improve to make sure your users get it right the first time around. 1. Collapsible and Expandable Content Collapsible…


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Why Improve Visual Design to Improve Web Usability?

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When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation has a huge role in how users interact with a website. This may not seem evident because you are not really “using” how something looks. However, visual design has a big influence on the interactive elements of a website. A concept that will help you understand the Importance of web design is the idea of a visual path.…


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User Experience Designed Right

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If your goal is to improve conversion and engagement on your website, mobile app or even application, you need to start by focusing on user experience design. Many business owners focus too much on the actual words and copy on the web page, and not enough on the design. Some understand that they need to work on the design but do not really have the skills to come up with concepts that can improve their metrics. So the question is: How do you go about implementing UX design if you don’t have…


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What’s the Best Way to Market Your Website?

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After finishing the development of your website, the next step is to actually start marketing it. But what do you do? Which strategies and channels should you be using? Before going into all the options, you should start by double-checking your web design and its user interface design. You want to make sure that your website is designed for conversions, properly represents your brand, and can be used with different platforms such as mobile and tablets. Targeted Visitors If you’re okay with your…


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The Importance of Website Usability

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Begin By Analyzing User Activity The first step in determining website usability is analyses and tracking. Businesses can use heat maps, track click activity, track the time spent on a site, and measure click-through rates to other links. Tracking activity will allow businesses to figure out what’s working and what’s not. Recording the data for future comparison will allow for gradual improvements of the site’s usability. What Can Be Done To Improve The Site? The second step is to start coming…


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Dedicated Mobile vs. Responsive Web Design

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In every great area of technology, there are always two platforms, which are always portrayed as battling, to become the number one platform being used. Today, that battle is being fought, over the mobile internet, by dedicated mobile sites and responsive web design (RWD). As your organization moves into the mobile web world, which platform do you believe is a best fit, for not only your organization, but your target audience as well? As the mobile world continues to grow, the battle between…


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Social Media and the User Experience

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Social media is not only becoming the forerunner, it is also becoming the easiest way, for organizations to connect and establish feedback, from their target audience. For many organizations, getting involved in social media is something new; however, most of them have already taken the plunge into the social networking world. Although, you have already set up your social sites, have you neglected to integrate them with your already existing user experience? Social media networks have opened an…


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Branding Through the User Interface

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New advances in branding are popping up every day, as more marketing strategies and techniques are being introduced to the public, it is becoming easier and easier for organizations to push their brands to the world.  As your organization’s pushing into the future, have you neglected to take advantage of these advances in marketing and branding? The user interface design is set up to expand your brand identity to a larger target audience. Every organization should display a user interface face…


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