A website’s user interface is one of the most important elements that make up the user experience. The question you should be thinking about is if your user interface provides the same experience across all web capable platforms?
The user interface design assists in establishing the user experience, by providing look and feel elements, which present visual appealing aspects for the user. In the past, the user experience was limited to computer use only. Today, more and more web capable devices are making their way into world. These devices provide users with access to the internet at anytime, as well as come in array of sizes. Although, they may all display the same website, these web capable devices are presenting different user experiences, based on their size.
Many are unaware that their website experience changes from one web platform to another, this is an issue and there is a solution. The solution is responsive web design (RWD). RWD is a new innovative approach in the web design world. This new advance in web design allows the user interface to respond to the screen size it is being displayed on. This means the website will reformat itself to appear appropriately on any device, it is being loaded on.
With responsive web design, the end user experience will not be unhinged by the device, it is being displayed on. Users are able to carry on their same experiences from a site, anywhere they go, on any web capable device.