Principles of Compelling User Interface (UI) Design
0 Comments7 Minutes
It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM), first accelerated medium- to large-sized business objectives in the mid-1980s. The emergence of mobile devices, expected to eclipse 3.8 billion global users by 2021, was unleashed when the world’s first SMS message was sent in 1992. Tablet usage spiked in 2014 and has seen an approximate 50% increase in total monthly users…
The Allure of Dark Mode
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Halfway through last year, tech empire Apple announced at its Worldwide Developers Conference that it would be unleashing the Dark Mode visual format on iOS. Deemed as more favorable on the eyes in low-light environments, this feature would enable iPhone users the option for an alternate color scheme on their mobile devices that creates an inverted viewing experience. Up until that point in June 2019, Dark Mode was only available with MacOS on Mac computers (which began in September 2018).…
How Brands Are Leveraging “Experience”
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It seems that almost every month, another legacy “big box” store closes its doors due to lack of sales, failure to achieve brand relevancy, or even both. Gone are the days of quantity over quality. The large majority of consumers are shifting priorities away from products to experiences, and many brands are having difficulty keeping up. Brands that neglect this change in preference are paying the price, literally. Today, experiential tactics serve as an innovation tool to maintain relevance…
UX Design: Where to Get Started
0 Comments6 Minutes
Every design projects requires a thought out process, particularly in the beginning stages. This isn't any different for UX design. Whether you are working on an app or web site, you'll want to create a strong foundation which will lead to an outstanding user experience. Without a strong foundation, you'll find yourself jumping from one small detail to another. A lot of time, energy, and money will be wasted as a result. So the question is: where do you get started? Start with…
UI Design and UX Design – Working Together As One
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When it comes to designing a website, digital product, interface, or app, it's important focus on the UX design as well as the UI design. Often the UI gets more attention because it's clearly visible to the designer. However, the UI is only one part of the overall user experience (UX) design process. So how do you go about making sure that both designs work together as one? Begin the Design with UI but Understand the Greater Goal At the end of the day the user experience…
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
0 Comments3 Minutes
Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For…
5 Reasons to Implement WordPress for Enterprise
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Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress VIP and plugins are being developed to provide a more robust system and streamline processes for brands of all shapes and sizes. If you’re already an alternate free theme or third party theme for your WordPress site or another platform altogether, here’s are some strong reasons to invest in WordPress for enterprise. Digital…
Key Principles of Creating an Immersive Web Design
0 Comments2 Minutes
It's now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and textual elements – a brand has the ability to make stronger connections. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between brand and user will be. By approaching a strategy inclusive of immersive web design - users…
How to Get Set Up for Usability, UI and UX Testing
0 Comments3 Minutes
Many marketing managers know that they want to improve their website’s usability, UI, and UX, but don’t quite know how to approach such a project. They often don’t know where to start or what to pay attention. To make any kind of design testing worthwhile, you have to break it down into simple steps and stay focused on what you want to achieve. The first step to getting set up for any kind of testing is to first observe what’s happening on your website. You can do this with the usage of click…
5 Tips for Improving Your App’s UX Design
0 Comments4 Minutes
Just because your app has a great design doesn't necessarily mean that your users will be ecstatic about using it. App UX design is just as important as the visual presentation of the app. Without optimizing for user experience, you'll frustrate your users with redundant tasks, unintuitive user interaction, or useless functionalities. Here are some great tips for improving your app UX design. Tip #1: Optimize functionalities and make it clear what users should do As an example, if there is a…
