There are many businesses considering a website redesign for 2011. With the new year approaching it seems like a good time to jazz things up, and make your website more user friendly, design friendly, and visitor friendly.
When planning a web design, there are many factors to consider in order to ensure your site comes out perfect.
Understand the End Goals
Knowing what you want your website to bring to the table will help you actually receive that end product. For example, is your site’s main purpose to make a sale or is it to provide information? Knowing the answer to this question will affect everything from design to layout to content. It is the overarching key to making a website redesign work.
Search Engine Optimized
A lot of websites out there aren’t SEO optimized right now. A website redesign is the perfect time to remedy that. By paying attention to your SEO, you will bring in more traffic and get more exposure.
Update Site for Mobile Devices
Nowadays there really is no predicting where visitors will be viewing your site. It could be a computer, but it also could be an iPhone or Blackberry. Make sure that your site is optimized for mobile devices. It’s another way to up your traffic and make sure you’re not losing visitors.
Other factors to take into consideration when redesigning a website is the design, content, usability, professional look and feel, and so much more. This is by no means a comprehensive list, but the top three factors we discuss are often overlooked and overshadowed by the excitement of design and colors and graphics. Make sure that doesn’t happen and you are not only wowed by the look and feel of the site, but take into account the goals you want your site to achieve as well.

Goran
Goran Paunovic has spent the better part of his career helping companies with branding and design strategies by giving authenticity to their corporate identities through focused design, visual branding and user interface & experience design. Goran founded the full-service creative agency, ArtVersion, in 1999.
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