Web Design and Develpment

Planning a Web Site Redesign

Are you planning on updating your website’s look or changing major components? A web redesign project can be either a breeze or a nightmare depending on how well you plan for the changes.

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Web Design

Planning Website Redesign

All the money, time, and effort you put into web design may also be wasted if you end up with a website that performs even worse than its previous design. Here’s some advice on tackling the web redesign project the right way.

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Figure Out What’s Working

What elements are keeping readers glued to your website? What visual aspect of your site best communicates your brand’s message and value? Some people go through a web design project only to learn that their website is not in consistency with a brand’s promise. The reason why is because they’ve eliminated elements that were making the website part of the company’s story in order to come up with something new altogether. You want to keep what’s working and integrate that into the new site.

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Discover What You’re Unhappy With

If you want to redesign your website, it’s one of the two things. Conversion problems or an emotional decision where you’re unhappy with key elements (unless the website hasn’t been performing in quite a while). You need to be specific about what exactly you are unsatisfied with. You can approach this scientifically by referring back to analytics to see where the problems are coming from (e.g. Navigation menu, header graphic, footer links, etc.) Think about future updates too, is your current site hard to keep up to date and add new pages? You may need a CMS.

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Look and Feel

Having a general idea of the results you’re looking for will help your web design company create a website that is meaningful. Research the websites of competitors to see what elements of their approach you want to try with your site. Look at what web design firms are doing to get an idea of what kinds of designs are working in today’s atmosphere. Find out how they’re doing with their mobile website design. You want to collect many ideas and distill them into concepts that may work for both your normal and mobile websites.


Design and Implementation

Having clear goals about what you want to achieve is crucial. You should have a good idea of what you want out of the web redesign project. This includes how you want the site to look visually and how the site performs. You will have to set aside your preferences sometimes because a visual design that you may not like may heavily outperform a design that you favor. At the end of the day, you want to reach your goals in order to justify the investment your company is making into this website redesign.

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Web Design

We design and build websites that allow companies to articulate their corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable design, we simplify complexities and create meaningful experiences.

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Responsive Design

Consider Using Web Design Agency

Rather than hiring a freelancer or trying to push the project to an in-house designer, you may want to work with a web design company. A web design agency has the infrastructure in place and experience to quickly take your ideas and concepts, and turn them into a site you can be proud of. You can save time, money on redesign concepts, and also free up your in-house resources for more important projects. If you need help with your redesign, let ArtVersion take this project off your hands. We can work with you to come up with a design that is in line with your brand’s goals, performs to your standards, and is visually stunning.

ArtVersion Visual Branding
User Experience Design

Search Engines Optimization

The first step in search engine optimization success is making sure your site is properly coded and designed to be SEO friendly. Our unique design and coding process takes SEO into heavy consideration so that your search engine optimization efforts will be more effective in the long run. Even if you’re not anticipating on relying on the SEO immediately upon site launch, you can take comfort knowing that your site is prepared when the time comes.

Web design is the front line of user engagement. We design sites that resonate and create deep connections.

Website Content

Creative content writing, image curation, and style development are just a few disciplines we deploy in the majority of web projects. Authentic, original and informative content holds the eye and builds on a brand personality, generating genuine connection.

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Creative Partners

The web design company you can trust.

Over the last two decades, the ArtVersion team worked on web design projects for a number of small and large companies. From startups and fortune 500 corporations, we helped many brands develop the sites that matter.

Having a solid creative partner to help design a website will provide frictionless journeys and the best user experience for the end-user.

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More web design topics

We are curiosity-driven, inspired by clean code and great web design.


Design Aesthetics

We design purposeful, esthetically pleasing and engaging, interactive websites that truly represent your product and services.


Data-Driven Design

Intelligent use of metrics and available data, combined with user feedback and analytic together shape the influence of the final web design.

Design • Strategy • Coding

We design and build platforms and websites that allow companies to grow and engage their user base. By transforming analytics and digital insights into measurable design principles, we simplify journeys and create meaningful user experiences.

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