5 Pro Tips for Overcoming Creative Blocks

0 Comments5 Minutes

Regardless of experience or skill level, every designer will inevitably face stuck points in their work. While creative blocks can be incredibly frustrating and disheartening, they can actually help you grow and become a better designer.There are several strategies that can help you overcome creative blocks. These tips can help get your creative juices flowing again so you can get back on track to success.1. Back to BasicsIn today’s digital age, designers are often stuck in front of…


Read More

Adapting Familiar Pathways: Creating Ideal Journeys and Pathways

0 Comments4 Minutes

To design and develop an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is in the details, and creating a user experience that will excite, resonate, and convert users to the brand's service or product is a best practice solution and overall goal. Influential Journeys and Pathways When creating a journey and pathway that will engage the user throughout a website is done…


Read More

User-Centered Design: Prioritizing User Experience

0 Comments6 Minutes

In a digital environment moving toward more personalized experiences, there are unfortunately still some websites that prioritize its own objectives over a user-centered design. These sites mistakenly begin designing their site before considering how users will interact with it.A user-focused approach, on the other hand, employs the exact opposite strategy. This way of thinking recognizes the need to think about the end user right from the beginning.In user-centered design, the website…


Read More

Flat Design: The Solution For Improved Usability?

0 Comments5 Minutes

As competition between brands grows fierce within the digital space, the focus on user experience has become more prominent than ever before.In web design, the visual elements play an active role in supporting the user journey. Various design techniques often emerge and, along with creating more attractive interfaces, prove influential in a user's decision-making process.Flat design is one trend that stands out in responsive web design, focusing on improving the functionality and…


Read More

Achieve Striking Visual Balance With Negative Space

0 Comments4 Minutes

Striking visual design is all about balance. In web design, this visual balance can be achieved provided that each element within the user interface (UI) has an appropriate amount of space and prominence. Intentional treatment of negative space can offer a stunning visual impact and contribute to a seamless user experience (UX).Negative space, also called white space, is a fundamental design element describing the areas between different elements within a design. Although the name may…


Read More

Design Strategies to Erase Cognitive Friction

0 Comments12 Minutes

Make no mistake that fluid, unified web design is an irreplaceable factor in the “big picture” of brand strategies for conversion and retention.There’s a ton of noise out there. Ambitious, emerging brands across a wide range of categories are saturating the marketplace like crazy. It’s no surprise that it takes more than a few impressions for people to remember a brand. The reality is that, for online audiences, marketing messaging, promotional information and other mission-laden content…


Read More

Embracing A Mobile-First Design Approach

0 Comments4 Minutes

For many people, their mobile device is considered a necessity. In fact, most people don't leave their house without it. Since most of us have our phones on us at all times, it makes sense that we also use them when going online. As mobile usage continues to increase around the world, embracing a mobile-first design can be a highly effective strategy for your website.What is Mobile-First Design?Contrary to popular belief, a mobile-first approach is not the same as responsive design.…


Read More

Digital Strategy: How to Strengthen Your Presence Online

0 Comments5 Minutes

We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A comprehensive digital strategy seeks to optimize all the potential touchpoints with the brand throughout the customer journey online. These various components, when executed effectively, work in conjunction with one another to help shape consumer perceptions and strengthen the brand.1. Mobile-Friendly WebsiteAbove all…


Read More

Considering Color Combinations In Web Design

0 Comments6 Minutes

In any design, color is highly significant. We often think of color as purely aesthetic, used only to please the eye or “look pretty.” But in actuality, its function goes beyond artistic expression. In fact, color combinations play a major role in web design, effectively setting the tone and communicating a site's purpose.Although colors certainly do add to the visual appeal of a website, a good designer chooses them with careful intention. Considering a site’s objectives, specific color…


Read More

Elevating Brand Strategy with Wireframing Exercises

0 Comments3 Minutes

In the Age of Information, a brand’s vision is only as powerful as the content representing it.Users are tasked with deciphering several layers of messaging, ranging from social media platforms to paid advertising to descriptive text, to help them make educated decisions about whether or not a brand clicks with their objectives.The journey to understanding is an uphill battle that’s only becoming steeper, with diminishing user attention spans a well-documented reality. An assortment of…


Read More