2020’s Emerging Design Trends
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Articulating ideas in a dynamic, powerful visual format is often a challenging journey for both creators and users. Whether it’s overcoming shorter attention spans of younger generations or untangling hidden symbolism represented through brand features, pinpointing an exact “science” behind compelling graphic design is a tricky puzzle to solve. Despite this complexity, brilliant concepts will emerge. What brings hope and optimism is the ascension of Adobe Systems Inc. (NASDAQ: ADBE) to…
Rethinking Brand Strategy in the Age of Customer Experience
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Integrating UX design into marketing and brand strategies generate a viable and impactful connection between a brand and consumer. Shifting the focus to the user when developing a conceptual framework for marketing and branding collaboratively connect a brand, user, and customer experience together. Consumer Perspective A consumer has a multitude of options that influence purchasing decisions. Gone are the days of just a few resources and outlets to buy a product, but now an…
Brand Refresh for Fortune 500 – When Do We Need To Rebrand?
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As a Fortune 500 company, the decision to rebrand is a big decision. The rebranding will involve changing advertising and marketing campaigns for many channels. It'll mean that your visual presentation of your brand will need an overhaul (magazines, billboards, catalogs, business cards, web design, general graphic design, etc.). That's why you need to ensure that you're making the right decision, well thought out for a long term. So the question is: when do you need to rebrand? 1. When…
Tailoring Your Branding Strategy Based on the Influencer
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If your goal is to partner up with influencers in your market, it’s ideal to tailor your message to their audience. While it is definitely easier to create a general customization based on multiple groups of audiences, it really does pay to tailor your message to each audience. In this case, you will want to tailor your brand to that audience to get the maximum ROI from your marketing campaigns. The challenge is in changing your branding strategy to suit each audience. To really get an idea of…
Startups: Design a Better Brand
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Many startups focus on marketing their innovative product or service and don’t focus enough on their brand. But as a new company, it’s important to put your branding on the forefront as it will allow you to properly position your company in a competitive marketplace while also giving you the momentum to scale the business. The first step of this process is starting with a brand design that speaks to the target audience. One of the challenges that startups have is trying to stand out in a sea of…
