Rebranding

Every industry and marketplace goes through a change. Adapting to these changes requires keeping pace with the marketplace. Companies that have kept the same brand image for years can benefit immensely from a brand refresh and rebranding process. While it may seem very complicated, the process is typically very fun and engaging, giving your company a competitive edge when done right. It helps with elements that have been overlooked and ignored for years.

While many companies feel intimidated to start a brand refresh, the reality is that it’s an essential part of running a company. Having a strong partner to help throughout the process is one of the keys to success. Even the biggest companies in the world have evolved their brand identity to keep up with all the changes in their respective markets. In fact, there are many examples of brands that were too slow in changing their image and ended up falling behind.

One of the many things that we can do for your brand is adapt it to meet the demands of current environments. For example, brands that get noticed in the online world are ones with a modern and strong visual brand identity. If your company’s visual brand identity has a classic or dated feel, it may be the perfect time to undergo a refresh, starting with your corporate logo design, typography, color palette and brand elements. ArtVersion can also help you come up with a brand identity that works with all mediums so that your brand is effective while being consistent.

It may also be a good time to renew your brand if your company has undergone a repositioning strategy. You want to make sure that the visual presentations represent the change in your company’s philosophy and current offerings while appealing to the right target demographics. It is important to both the consumers and employees; the consumers should notice the change, and employees must understand the new mission of your company. Branding is built from the inside out – company employees are the brand ambassadors.

The overall visual presentation is a big part of a brand refresh. These days, brands are often recognized not for their logos, but for their story and message. Many companies are using visual storytelling and are making the visual elements in their advertising campaigns as part of their overall brand image. These elements bridge the gap between the logo and the actual message.

So whether you feel like your brand isn’t suited for its current atmosphere, needs to be updated to reflect your repositioning strategy, or simply isn’t as effective as it can be, we can help. Our experience in both traditional and new media gives us the necessary insight and experience to come up with a brand image that engages your audience and reflects the goals of your company.