Are You Experienced?
It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89...
User Experience - Page 4
User experience subject factors two disciplines, logical and visual, to eliminate cognitive frictions and to display the data in a way that is engaging and informative to the users. User experience design is a union of interface elements and scientific discoveries in user pathways to create planned journeys to the users and increase the usability of the platform.
Redefining User Experience for the Offline Brand
It shouldn’t be surprising that the majority of interaction done with a brand today is via the digital experience. From discoveries to first impressions to ultimate conversions, a...
Reinventing The Intuitive User Experience
If the term ‘intuitive’ is beginning to sound like the mantra of UX, you aren’t alone. Technology has become a staple of our lives – like air or...
Is Ambiguity Really Bad When It Comes to Creative Work?
When it comes to working with a creative agency the premise is that the agency should know exactly how to proceed with the project. But if you look...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...
Simple Optimization Tips for Boosting Facebook Business Engagement
Social media management can be a tricky balance for a brand or business. It’s one thing to connect personally with family photos, vacations and the link but for...
Experimental Web Development Techniques and Trends You Should Consider
Web development has come a long way in just the last few years alone. Responsive design has become the standard and there has been a shift towards simpler...
Art of Storytelling in Web Design: Engaging Users and Building Brand Identity
Storytelling is a powerful medium that can be used to engage users, evoke emotions, and convey a compelling narrative about your brand. By incorporating storytelling elements into your...
From Dawn to Data: Tapping Into Analytics To Optimize UX
Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based...
Implementing A Digital Personalization Strategy to Achieve Heightened Conversion
The essence of a digital personalization strategy lies in delivering user experiences tailored to individual interests and behaviors. Such a strategy can range from complex data usage, which...
How Visual Design impacts Web Usability
When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation...
Understanding the Relationship between User Experience and Web Usability
Web usability and user experience are both essential to a success of a website. Based on ideas that you have gotten about web design and usability, you may...
A Case Study On How a Product Brand Refresh Can Effect Your Company
Have you recently analized brand behind your products? If you have a brand for your product line, have you ever thought about brand refresh and why its important...
Mapping the Customer Journey for the Ideal User Experience
Whether a marketer, UX designer or developer – understanding the user experience to engage and drive conversions is crucial. There are many ways to gather information to better...
Trial and Error: UX Strategies to Experiment With
Everyone is thinking of their own ways to improve upon the user experience – since every organization, designer and developer has their own tried and true strategies in...
Up Close And Personal: Putting the Individual Back into User Persona Development
An often overlooked yet crucial element of usability testing in web design and development is the practice of crafting user personas. This process, pivotal in the early stages...
The Ecommerce Effect: Meeting the Needs of a Digital Consumer
For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. Online sales worldwide have reached an all time high...
The Five Pillars of Design Simplicity
The process of designing and developing a site that is simple yet effective can be a daunting one. Many shy away from a minimalist approach to content and...
5 Platforms for Effective Digital Storytelling
Visual storytelling, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation...
Today We Are Designing User Experiences
In most scenarios, websites are created to meet the goals of a business. The common thought is that creating it from a different perspective detracts from meeting the...
Responsive Web Design – The Hype is Justified!
Imagine – you walk into an office building and the walls are bare, the hallways are difficult to navigate, and the message of the company isn’t clear or...
Web Usability: Where to Begin
Are you looking to improve web usability but don’t know where to start? Web usability is about trying to make sure that your website is as intuitive and...
Startup Marketing Fundamentals That You Can’t Ignore
One of the biggest challenges for startups is coming up with a way to generate new customers on a regular basis. While coming up with creative marketing strategies...
User Experience Designed Right
If your goal is to improve conversion and engagement on your website, mobile app or even application, you need to start by focusing on user experience design. Many...
Why User Interface Design for Learning Management Systems Is Vital
Many learning management systems (LMS) often look like a software that was built in the 90s. While it may achieve the objectives the organization set out for, it...