Design Superior Digital Products Using the Laws of UX
In user experience (UX) design, we examine how the user interacts with a digital product in terms of its usability, accessibility, and desirability. To that end, designers need...
User Experience - Page 2
User experience subject factors two disciplines, logical and visual, to eliminate cognitive frictions and to display the data in a way that is engaging and informative to the users. User experience design is a union of interface elements and scientific discoveries in user pathways to create planned journeys to the users and increase the usability of the platform.
Building Consistency For a Better Customer Experience
When it comes to web design, it’s easy to see the value in prioritizing experiences. Considering that lead generation and sales are major objectives, evaluating how users feel...
Key Insights on Jetpack for WordPress
Heading into the Fall season, brands can make concentrated efforts to keep owned content running fresh. Websites and other corresponding digital channels can be tuned up for optimization....
User-Centered Design: Prioritizing User Experience
In a digital environment moving toward more personalized experiences, there are, unfortunately, still some websites that prioritize their own objectives over a user-centered design. These sites mistakenly begin...
Flat Design: The Solution For Improved Usability?
As competition between brands grows fierce within the digital space, the focus on user experience has become more prominent than ever before. In web design, the visual elements...
Embracing A Mobile-First Design Approach
For many people, their mobile device is considered a necessity. In fact, most people don’t leave their house without it. Since most of us have our phones on...
Digital Strategy: How to Strengthen Your Presence Online
We are living in a digitally-driven world. As society moves further into this digital space, brands are compelled to follow its lead and boost their presence online. A...
Clearing Content Hurdles with Wireframing Exercises
In the Age of Information, a brand’s vision is only as powerful as the content representing it. And thus, it’s upon brands to own that vision. When considering...
Design’s Influence on Brilliant Fashion Strategy
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime rolls around, with brands again shining on full display, the seasonal...
How Relevant Keywords Can Elevate User Experience
There’s no doubt that search engine optimization (SEO) is important for your brand’s digital presence. One of the key considerations involves using relevant keywords that guide users to...
Interpreting Educational Technology’s Momentum
2020 has been a year of uncertainties, one that’s a reminder of just how critical it is to remain nimble & adaptive as a brand or business. Thus...
Principles of Compelling User Interface (UI) Design
It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM),...
Establishing User Touchpoints to Optimize Interactions
The key to user-centered design, as the name suggests, lies in fundamentally understanding the user. Acknowledging their goals by anticipating the user touchpoints within the design can pave...
Embracing the Art of Personalization
As a majority of the global population remains grounded in a home setting, observant (from at least six feet away) about the surrounding world from a distance, the...
Advantages of Mapping the Customer Journey
The customer experience is the foundation underlying any business. Whether the customer is a market consumer or the user on a website, delivering a positive experience is vital...
Trusting the Support of a Creative Agency
The world stands still with unpredictability. As a creative community, we are stuck in unprecedented times, forced to adjust to an evolving workplace dynamic and ‘roll with the...
The Allure of Dark Mode
Halfway through last year, tech empire Apple announced at its Worldwide Developers Conference that it would be unleashing the Dark Mode visual format on iOS. Deemed as more...
2020’s Emerging Design Trends
Articulating ideas in a dynamic, powerful visual format is often a challenging journey for both creators and users. Whether it’s overcoming shorter attention spans of younger generations or...
Best Practices for Brand Strategy on Social Media
The year 2020 will mark sixteen years since the birth of Facebook, now totaled at approximately 2.4 billion users. 2020 will also indicate almost fifteen years since Twitter,...
How Brands Are Leveraging “Experience”
Embracing “experience” – and not just products or services – is the right philosophy to guide compelling branding and web design strategy.
Designing a Memorable Brand Identity
The Swoosh. The Golden Arches. Tony the Tiger. A brand’s identity is only as strong as the characteristics representing it. The world’s most successful brands are able to...
Enhancing Website Design Through Effective UI Design Practices
Website design is not just about aesthetics; it’s about creating a seamless and user-friendly experience for your visitors. A well-designed user interface (UI) can make all the difference...
Connecting Audience Dots with Personalized Content
Consumer trust isn't achieved without credibility. It’s imperative to take calculated steps when personalizing branded content for audiences.
Headless CMS: What to Know and How it Can Benefit A Business
It can be challenging as an organization to keep up with the latest technology developments and how they can improve your internal systems that are in place. Managing...
WordPress for Enterprise: Powering Success in the Digital Landscape
As the world’s most popular content management system, WordPress has proven itself to be a powerful and adaptable solution for organizations of all sizes, including large enterprises. Its...