Web Design
Branding Foundation: Web Design
Why Is Your Website One of the Foundational Parts of Your Branding Efforts?
Goals
Discovering Goals
If branding is one of the biggest goals of your company, then it’s important that you make sure your website leaves a lasting impact. Branding is done through many mediums from TV commercials, Internet ads, radio, print ads and newspapers. However, many companies either don’t put enough branding effort into their websites or simply do it wrong.
Journey
Why is your website so important to your branding efforts?
The first obvious reason is that almost everyone uses the Internet. If you’ve established your brand in other mediums, consumers will go online to find your website and learn more about what you have to offer. The fact that it’s a dependable and convenient resource is the reason why websites receive a lot of traffic and exposure.
Design Process
Web Design
Unlike brochures, catalogs, trade show appearances and in-store interactions, consumers can interact with your website according to their needs. With a few clicks, they can learn about your company, compare prices, browse different products, and more. At the same time, the Internet also allows consumers to compare your company’s products or services to competitors who are only a few clicks away.
Custom Web Design
We design and build platforms that allow companies to articulate their corporate culture and embrace user engagement.

Brand Story and Development
That’s why your website is so important to your branding efforts. Your brand will need to connect with consumers and differentiate itself from the rest of the competition. Consumers also have the habit of searching for your company online after they’ve encountered your ad in another offline medium. For this reason, you want to present your brand on your website properly so that it cohesively transitions from what consumers pick up offline.

More then just logo and a color scheme
Many enterprises have the misunderstanding that branding within a website is about prominently placing the logo, mascots or brand message throughout the website. However, branding with a website is all about creating a unique, engaging, and positive experience. It’s about integrating brand elements into the web design, using brand-related visuals to tell a story, and providing a great user experience that’s unique to the brand.
Experiential Web Design
This type of web design is being embraced by many companies because it gets consumers to relate to the brand while also providing an experience that leads to sales, referrals, press, and website revisits. It departs from the traditional cold branding angles that companies use to push their agenda down the visitor’s throat. The design is set up to invite consumers into the experience.


The website is foundational to your branding initiatives.
What kind of web design works best to maximize branding efforts will differ from company to company. However, companies are reporting that engaging design around their brand is outperforming the traditional presentations for multiple traffic and conversion metrics. So if your goal is to create a powerful online presence in your market, make sure that the first goal is to revamp your website design.
More web design topics
We are curiosity-driven, inspired by clean code and great web design.
Chicago Web Design
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Parallax Web Design
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Web Design Storytelling
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Chicago Web Design
We specialize in open-source CMS platforms and have experience with WordPress, Drupal, Joomla, Magento Commerce, and others.
Web Design Cost
One of the most common questions that companies have when working with a web design company is “how much will it cost?”
Landing Page Design
There are two types of landing pages: reference and transactional. Learn more about each and how to take advantage of landing page conversions.
Web Design Chicago
We focus on helping companies engage and connect with their audience through effective branding, design, visual stories, and powerful content on the web.
Chicago Web Design
What sets ArtVersion apart from other web design firms is that a large part of our focus is not on the visual design itself, but on the performance of the design systems.
Web Design Process
While we’d like to start by getting an idea of the type of design you might be looking for, we want to make sure that the design is custom-tailored to your needs and uniquely portrays your company.
Corporate Web Design
A corporate website serves many functions from educating your customers, drawing in investors, and attracting business partnerships.
Web Design Chicago
Today, web design is more complex than it’s ever been and that’s why you need a firm that understands the current state of website design and development.
Web Design and Development
Our strategy team will take the time to learn and understand your business goals and will use that research in web design and development processes.
Microsite Design
With the prevalence of keyword and contextual advertising, microsites may be created specifically to carry such experiential journeys.
Drupal Web Design
We go beyond custom Drupal web design and can work with complex sites such as eCommerce setups and community-driven sites.
Working With a Web Design Agency
If you’re planning to hire a web design agency for your web development, design or redesign project, it’s important to know what to look for and what to expect.
Web Design Strategies
These web design strategies based on brand storytelling are effective for securing brand loyalty and user interaction.
WordPress Web Design
We have nearly two-decade of design and development experience with WordPress - one of the most popular open-source CMS on the web.
Web Redesign
Unless your website is poorly structured, looks outdated or is unorganized, you probably don’t have to redesign, we may be able to help you implement some UI improvements and best practices.
Purpose-built Web Design
For a very long time, companies have been using their websites mostly as a utility tool.
Web Design Firm
A web design firm must have a full understanding of company branding strategy and elements as well as what the client needs from their site in order to grow their business.
Web Design Company
Purpose-driven web design fused with branding and intelligent use of images, infographics, and layouts to communicate ideas that sell products or services is our goal.
Minimal, Clean and Modern Web Design
The minimalist web design philosophy centers on the idea to design around the content and timeless styles.
The Future of Web Design and Web Development
Technology is changing at a rapid pace, mainly how we use the Internet and consume content on the websites. These trends are dictating how companies build and design their websites.
Responsive Web Design
Responsive web design is the process of arranging the layout in a way that all the content is displayed in an optimized way on any device.