Web Design

The Evolution Of Responsive Web Design

Dedicated mobile sites are disappearing. By no means does this mean that the web is becoming less friendly to users browsing on mobile devices. If anything, it is getting better, largely due to responsive web design.

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Best-practices & Web Standards

The responsive design consists of adding in design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page. Instead of a mobile site, with its own URL, the URL is the same, and the page rearranges itself to fit the screen. This is important for a number of reasons. While search engine optimization is often cited as an important reason for responsive design, the positive impact on user experience is the primary benefit. Speed and a visually appealing experience do wonder in regards to the experiences for users.

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Web Design Evolution

Responsive Web Design Is Evolving and Improving

Originally, responsive web design was just about fitting a new screen size. It was nothing more, and nothing less. Most smartphones had similar sized screens, and the only tablet worth designing for was the iPad, which had just one screen size. Now we are seeing different sized screens on smartphones and new tablets that are as much as two inches bigger or smaller than their competitors. Design elements must include different screen sizes to ensure a uniform experience across devices instead of just designing for one device. New approaches to CSS are taking this into account.

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Adaptive Web Technologies

It’s Not Just About Devices

Getting a page to render properly on each device is important, but specific elements on a page are also important. Responsive design has thus far failed to take into account important elements on a page like columns and ad placement. Shifting sidebars and preserving menu placement to fit actual content onto screens is important, but pages need to maintain unique design elements and their ability to monetize. At this point, few if any responsive designs achieve this.

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Experiential Design

Enterprise-level Web Solutions

The big advantage of responsive web design is that it future proofs your website. Rather than having to build a separate website that’s optimized for a specific mobile device, you can build alternative versions of your website for each device. This means that you’ll be able to build an optimized version of your website for any future device. This saves a considerable amount of time and money.

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Considering Responsive Design?

We design and build web platforms that allow companies to articulate their corporate culture and embrace customer interaction. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful brand strategy.

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Responsive Design

Leading the Web Design Evolution

Responsive web design as a method of web design certainly has some important improvements to overcome that we are expecting. While it is imperfect, it is a lot better than dedicated mobile sites, plugins and other workarounds that are often executed in an effort to make a site mobile-friendly.

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Responsive Web Design

Web Implementations

While this new design standard is exciting, it is still important to implement it correctly. There are many web design firms that build responsive websites that simply take too long to load or deliver a poor user experience. You need to make sure that the designer you’re working with has a strong foundation on web design while also understanding how to use maximize this new technology.

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Reputable Web Design Company

ArtVersion is one of the few web design companies that fit this qualification. We have been in the graphics and web design business for over a decade. We have seen and experienced an evolution of the web, and helped many companies in the process. We’ve also been one of the earliest adopters of responsive design, so we know what mistakes to avoid and how to properly build responsive websites.

Responsive Web Design
Responsive Web Design

Great web design is our passion!

A web design that is developed and integrated properly makes you feel instantly connected. At ArtVersion we focus on designing interactive sites that are responsive, yet truly engaging. Since our founding in 1999, we have been Chicago’s award-winning website development and web design company focused solely on improving your brand visibility with purpose-driven, creative user experience. We are also one of the first Chicago based web design firms that started embracing adaptive mobile and responsive web design methods. Learn more about our design process.

The Evolution Of Responsive Web Design

Dedicated mobile sites are disappearing. By no means does this mean that the web is becoming less friendly to users browsing on mobile devices. If anything, it is getting better, largely due to responsive web design. Responsive design is simply adding in design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page.

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We are curiosity-driven and inspired by good web design

Simplicity

Design Aesthetics

We design esthetically pleasing, elegant & engaging, interactive websites that truly represent your company image, culture & philosophy.

Elegance

Telling the Story

It’s all about the intelligent use of images, infographics, illustrations, icons, graphs and layouts to communicate ideas that sell products or services on the web design.

Design • Strategy • Coding

We design and build platforms that allow companies to showcase a corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful digital brand strategy.

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