Web Design

Effective Responsive Web Design

How to Avoid the Pitfalls of This New Design Standard

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Web Design Standards

If you’re planning for a website design project or following the industry news on web design, you’ve undoubtedly heard of responsive design. Responsive web design has become the standard in design because it delivers the ultimate user experience, which is a website catered to the device and browser the visitor is using. While this new design technology is exciting, it’s vital that in the web design planning and strategy phase you understand the way it works. If you’re not the head designer, you still need to know this information to make intelligent decisions in hiring a web design firm that understands what they’re doing.

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Web Best Practices

Use media queries in the web design

Images that have subject exposed properly and a lot of white space for cropping and self-adjustments. Keep in mind that images are there to tell the story and supplement the contextual part of the site. Also, rather than making the image adapt to the size it needs to be to fit the device, you also need to make sure that it is compressed. The connection speed and computing power on mobile devices are typically slower than on desktop computers. Designing with images that have large file sizes will increase load times, resulting in high abandon rates. Even though making sure all the images have small file sizes makes this design approach intensive, it is well worth it.

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Responsive Web Design

Web sites that are designed for mobile devices, particularly ones with small screen sizes such as smartphones, should be almost designed as apps. The interface should be intuitive, easy to use, and well organized. Focusing on the user interface means that your visitors will be able to find what they’re looking for, have little room for error, and will enjoy using your web site. Interface design is one of the major components on the web design process.

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Experience Design

Designing for user experience

User interface design contributes a whole lot to the experience but it is only part of the bigger picture. How your content is laid out, how your site functions, how fast it is, and how engaging the visual design is all contributing to the overall user experience. You often don’t have much leeway to do this when designing for mobile formats, so make it count.

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Considering Responsive Design?

We design and build web platforms that allow companies to articulate their corporate culture and embrace customer interaction. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful brand strategy.

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Responsive Design

Don’t forget SEO

More people are using mobile devices to search for what they’re looking for, so you don’t want to leave SEO out of the equation. Google even has an algorithm and listing for searches done through mobile devices. The responsive design approach heavily favors SEO due to the fact that links are focused on one site. However, you can still mess it up by not having a good site structure and using too many versions of your website rather than simply creating fluid grid layouts.

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Responsive Web Design

Go for flexible layouts and fluid web design

Rather than having set dimensions for how a site should be laid out, it’s better to set up a flexible layout. This may not present your web site in the absolutely identical way on desktop and mobile versions but it will load much faster. Smarter web design firms are going with this approach as they understand how design impacts conversion and abandon rates.

Reputable Web Design Company

The key to making sure that your responsive design is effective is to work with a web design company that knows the ins and outs of responsive web design. ArtVersion is an early adopter of this technology and we understand the right way to build responsive sites. Let us help you build a responsive site that functions as well as it performs.

Responsive Web Design
Responsive Web Design

Great web design is our passion!

A web design that is developed and integrated properly makes you feel instantly connected. At ArtVersion we focus on designing interactive sites that are responsive, yet truly engaging. Since our founding in 1999, we have been Chicago’s award-winning website development and web design company focused solely on improving your brand visibility with purpose-driven, creative user experience. We are also one of the first Chicago based web design firms that started embracing adaptive mobile and responsive web design methods. Learn more about our design process.

The Evolution Of Responsive Web Design

Dedicated mobile sites are disappearing. By no means does this mean that the web is becoming less friendly to users browsing on mobile devices. If anything, it is getting better, largely due to responsive web design. Responsive design is simply adding in design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page.

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We are curiosity-driven and inspired by good web design

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Design Aesthetics

We design esthetically pleasing, elegant & engaging, interactive websites that truly represent your company image, culture & philosophy.

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Telling the Story

It’s all about the intelligent use of images, infographics, illustrations, icons, graphs and layouts to communicate ideas that sell products or services on the web design.

Design • Strategy • Coding

We design and build platforms that allow companies to showcase a corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful digital brand strategy.

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