Building Consistency For a Better Customer Experience

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When it comes to web design, it’s easy to see the value in prioritizing experiences. Considering that lead generation and sales are major objectives, evaluating how users feel when navigating a website is definitely significant. Thus, designing for user experience will naturally benefit the site’s performance.   However, the value that experiences bring to the brand itself is often overlooked. Aiming for enhanced user experience in digital channels is undoubtedly essential. But to be…


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Brand Refresh for Fortune 500 – When Do We Need To Rebrand?

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As a Fortune 500 company, the decision to rebrand is a big decision. The rebranding will involve changing advertising and marketing campaigns for many channels. It'll mean that your visual presentation of your brand will need an overhaul (magazines, billboards, catalogs, business cards, web design, general graphic design, etc.). That's why you need to ensure that you're making the right decision, well thought out for a long term. So the question is: when do you need to rebrand?  1. When…


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Scaling Up: Design that Achieves Business Goals

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A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves as simply salespeople representing a product or service, which is why - all too often - branding can be overlooked. Consciously or not, businesses are making branding decisions every day and it’s critically important to make these decisions with the overall company goals in mind. One Design, Multiple Goals In order to align…


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Brand Centered Marketing: Imagery Affects Strategy

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In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals - an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy - it is missing out on revenues and valuable conversion opportunities. Marketing…


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Brand Experience is All-Inclusive

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It's easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far beyond virtual. Successful brand strategy and campaign development encompass touchpoints that expand to all aspects of a user's relationship with a company or brand. From the first point of contact to conversion all the way to customer retention strategies - brands must leverage all platforms possible to guide the…


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Right Now: Five Packaging Trends Driving Brand Growth

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Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it's all about connection, understanding and engagement. Designers are tasked with uncovering, realizing and articulating what is important to a consumer and to direct that experience. Through story, shape and structure, designers and brands can deliver the experience to make invaluable connections that last a lifetime. Brand Basic Gone are the days…


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Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy

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Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized, developed and thoughtfully implemented. Acting as the fundamental delivery method of determining this engagement, the use of a digital strategy is essential for any organization. With the goal of brand awareness, increased outreach and market share gain, business owners…


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5 Creative Branding Strategies That Use Non Traditional Content

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One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring awareness to your brand while also building your credibility. While you can probably use standard articles in your branding efforts, non traditional content can often be a better alternative as content in the form of videos and images can really pick up momentum on social media and really help you get the word out there. Here are five types of non…


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How Web Design Affects Marketing Initiatives

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Are you planning on launching a marketing initiative soon? While you may have worked on all the aspects of the campaign from the audience targeting, copy, to the brand, but you may not have put enough work into the actual design. This is a common mistake that is made in many companies due to the desire to minimize spending on other aspects of a campaign that isn’t marketing. Design in marketing is important for several reasons as it impacts marketing in many ways. For example, web design can…


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Designing a Brand Around the Product

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Many companies work on their brand as a strategy for marketing their products. However, many overlook the fact that it may just be as effective, if not more effective to work on the branding of their products. If you think about it, most of interaction you have with prospects revolve around the product. Consumers look at the logo, the packaging, the advertising, the reputation and of course brand promise. The reviews and the product design of the product before they buy. If that’s not a great…


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