All posts in: Content Strategy

6 Ways to Improve User Experience Through Content Strategy

Designers, marketers and business owners have a great deal to gain (and learn) from content strategy. A single sentence of copy can easily be ignored with a user scrolling right past, but if called out with the right mix of design and content implementations – it can be the key to conversion. Whether digital media or print assets, beginning a design process with content strategy is a way to ensure that the brand will be shown in the most authentic and intuitive manner. When a design and content team work in tandem to create the framework for graphics and content, the user experience will be fully optimized. Content strategy can take many forms, and a team may not even know they are tapping into its benefits – here are a few ways to take advantage of better user experience through content strategy methodologies. Asset Assessment In the beginning stages of content strategy, it’s…

7 months, 10 days ago

ArtVersion Interactive, Chicago Based Creative Agency accepted into Forbes Agency Council

We are proud to announce that our creative agency has been accepted into the Forbes Agency Council, an invitation-only community for agencies and agency professionals from many public relations, media strategy, creative and advertising agencies. ArtVersion Chicago, joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive resources, including the opportunity to publish and distribute articles and short tips on industry-related topics on website. We are extremely honored for this invitation to contribute with our own views, opinions, trends we are noticing and share the knowledge and experience with Forbes readers. We are looking forward for this network sharing opportunity and we already developed editorial calendar of interesting subjects and topics we’ll be sharing. The reach to over 50 million international readers and Forbes core audience will allow us to get the…

10 months ago

Start Making Sense: Content Strategy In Web Design

One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners looking to launch a new site, or engaging in a redesign, don’t see content strategy as an integral part of the design process. Look at it this way – ‘web design’ at it’s core is pretty straightforward. People know what the deliverable is, and (generally) know what to expect from that process. When it comes to content, it’s not so clear cut – but the result is just as, if not more important, than the design aspect. For many who may not be familiar with content strategy, ‘content’ may just be viewed as another way to say ‘copywriting’ – which is seen as either a last stop in the refining and editing process (checking for typos, consistency, grammar, etc). To clarify, the…

1 year, 1 month ago