Logo Design and Brand Standard Fundamentals

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Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a conversation with the user, and in order for that exchange to go smoothly - the design must be crafted impeccably. To capture the essence of the brand, not to be overly designed and most importantly to tell the story in a clever way. If designed well, a logo can do much more than a symbol – it can establish…


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Design’s Influence on Brilliant Fashion Strategy

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With a crisp breeze circulating through the Windy City, summer is in the air. As 2020's halftime rolls around, with brands again shining on full display, the seasonal shift has a way of reminding us that the world of fashion cannot and will not standstill. Fashion is a category with enormous consumer spending implications and little margin for error (or ordinary) as space clutters. The essence of brand loyalty is always earned and always fluid, but never guaranteed, especially for consumers…


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4 Logo Design Tips from The Experts

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Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat down with a few of our designers for their take on what essential elements are required for an effective logo. All agreed that the competition is tougher than ever before for a brand to thrive in the marketplace. If designed well, a logo can do much more than just look pretty - it can establish credibility, build trust and allow a…


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5 Elements of An Effective Logo Design

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An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration, creativity, wealth, fun and so on. Having an innovative product or service is a start, but logo design is the biggest reflection of a company and is the foundation of the brand it represents. Embarking on the process of designing a logo is critically important to the bottom line of a company, as well as it's a stake in the marketplace.…


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Logo Design

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There are a few things to consider when you want to create a logo for your company. You will have to evaluate your company and what you want to have represent the company visually and what kind of feel you want it to give off.  A logo is a key element to a company’s brand identity, this is usually the first thing that a customer see’s and associates with the company. Once you figure out the route you want to take with a logo this is when you will need to come up with a color palette  that you…


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Brand Refresh: Establishing a New Brand Identity

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For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In fact, it’s essential to change your brand’s image if it doesn’t reflect the current trends of your customers. Companies that do not adapt to these changes often lose market share and the competitive edge necessary to attract customers. So how do you do a brand refresh? The first…


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Rethinking Your Logo Design

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An organization’s logo is the visual aspect, which their target audience relates and refers them to. Having a logo that is unique and fully understands your organization’s livelihood, will help your brand stand out from the rest, in your current industry market. Does your organization present a logo, to the public, which stands out from the rest? Many organizations believe they can get away with designing their own logo, with the use of clip-art. They see this to be a cost effective way to…


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Designing a Logo for All Forms of Media

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New types of media are being released into the world everyday and it is appropriate for every business to have a logo that is versatile throughout all media platforms. When viewing your corporate logo, have you ever noticed that it only looks outstanding on your computer screen but not on any other platform? Logos are a vital aspect in companies and should appear consistent throughout all different media. Older dated logos may have a rough time adapting to new forms of media, and is logical for…


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What is RWD?

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Due to the fact that many Internet users are now using mobile devices like smart phones and tablets, having a mobile friendly website has never been more important. As a result, responsive web design (RWD) is becoming a growing trend. To get a better understanding of what this type of web design is all about, let's discuss how it works and why it just might be the wave of the future. Responsive web design revolves around using programming technologies like jQuery, CSS3 and HTML5 which allow…


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How Graphic Design Affects Your Business’s Public Appearance

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Graphic design is the creation of graphics by an artist  that articulate your brand message, meaning and promise, all by using visual communication. Branding is incredibly important for a business to get their name recognized by potential customers. Think of how many products people associate the brand name with over the actual name of the product, such as Band Aid becoming a general term for adhesive bandages, while it is actually a trademarked name of one particular manufacturer. What can…


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