Person conceptually designing on paper

What Constitutes “Good” Logo Design?


Every brand, company, or organization knows the importance of their logo. Good…

Print Design

Best Practices for Building a Brand Guide


Companies share their logos for marketing purposes all the time in hopes of…

logo design

Logo Design and Brand Standard Fundamentals


Logo design is the bedrock of successful branding, so shortcuts are not an…

fashion designer looking at fabric

Design’s Influence on Brilliant Fashion Strategy


With a crisp breeze circulating through the Windy City, summer is in the air.……

Logo Design

4 Logo Design Tips from The Experts


Brand identity is all around from print & packaging to digital, so its…

Usability Testing

5 Elements of An Effective Logo Design


An effective logo can be the catalyst for a great product or company launch.…

Logo Design

Logo Design


There are a few things to consider when you want to create a logo for your…

Brand Identity

Brand Refresh: Establishing a New Brand Identity


For companies, changes in the industry and marketplace are inevitable. However,…

Logo Design

Rethinking Your Logo Design


An organization’s logo is the visual aspect, which their target audience…

Logo Design

Designing a Logo for All Forms of Media


New types of media are being released into the world everyday and it is…

Responsive Web Design

What is RWD?


Due to the fact that many Internet users are now using mobile devices like…

Graphic design of an abstract purple and blue design.

How Graphic Design Affects Your Business’s Public Appearance


Graphic design is the creation of graphics by an artist  that…

A person organizes two packets of paper.

Corporate Identity Design


The Corporate ID (identity) is the essential persona that a business, company…

Person holding a notebook and pen ideating.

Best Practices in Corporate Identity Design


Have you ever been handed a card with a great logo design on it? Ever wondered…

Graphic Design of palm trees on an iPad.

The Power of Branding Through Graphics


In today's saturated market, the establishment of a robust and distinctive…

White board collaborative session between two people.

The Importance Of Logo Design For Branding


Take a look at any major brand. They all have an easily recognizable company…