Connecting Audience Through Personalization

0 Comments4 Minutes

It’s no secret that brands’ pursuit of consumer loyalty has become an increasingly tricky proposition as the marketplace gradually clutters with the competition. A majority of consumers have held relationships with specific brands for 10 or more years, validating the idea that this elusive consumer loyalty is oftentimes a journey rather than a destination. Trust and an emotional connection to a brand are what fuel this journey. This trust from the consumer cannot be achieved without a brand…


Read More

4 Logo Design Tips from The Experts

0 Comments4 Minutes

Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat down with a few of our designers for their take on what essential elements are required for an effective logo. All agreed that the competition is tougher than ever before for a brand to thrive in the marketplace. If designed well, a logo can do much more than just look pretty - it can establish credibility, build trust and allow a…


Read More

5 Elements of An Effective Logo Design

0 Comments4 Minutes

An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration, creativity, wealth, fun and so on. Having an innovative product or service is a start, but logo design is the biggest reflection of a company and is the foundation of the brand it represents. Embarking on the process of designing a logo is critically important to the bottom line of a company, as well as it's a stake in the marketplace.…


Read More

Logo Design

0 Comments1 Minutes

There are a few things to consider when you want to create a logo for your company. You will have to evaluate your company and what you want to have represent the company visually and what kind of feel you want it to give off.  A logo is a key element to a company’s brand identity, this is usually the first thing that a customer see’s and associates with the company. Once you figure out the route you want to take with a logo this is when you will need to come up with a color palette  that you…


Read More

Brand Refresh: Establishing a New Brand Identity

0 Comments4 Minutes

For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In fact, it’s essential to change your brand’s image if it doesn’t reflect the current trends of your customers. Companies that do not adapt to these changes often lose market share and the competitive edge necessary to attract customers. So how do you do a brand refresh? The first…


Read More

Rethinking Your Logo Design

0 Comments2 Minutes

An organization’s logo is the visual aspect, which their target audience relates and refers them to. Having a logo that is unique and fully understands your organization’s livelihood, will help your brand stand out from the rest, in your current industry market. Does your organization present a logo, to the public, which stands out from the rest? Many organizations believe they can get away with designing their own logo, with the use of clip-art. They see this to be a cost effective way to…


Read More

Designing a Logo for All Forms of Media

0 Comments2 Minutes

New types of media are being released into the world everyday and it is appropriate for every business to have a logo that is versatile throughout all media platforms. When viewing your corporate logo, have you ever noticed that it only looks outstanding on your computer screen but not on any other platform? Logos are a vital aspect in companies and should appear consistent throughout all different media. Older dated logos may have a rough time adapting to new forms of media, and is logical for…


Read More

What is RWD?

0 Comments3 Minutes

Due to the fact that many Internet users are now using mobile devices like smart phones and tablets, having a mobile friendly website has never been more important. As a result, responsive web design (RWD) is becoming a growing trend. To get a better understanding of what this type of web design is all about, let's discuss how it works and why it just might be the wave of the future. Responsive web design revolves around using programming technologies like jQuery, CSS3 and HTML5 which allow…


Read More

How Graphic Design Affects Your Business’s Public Appearance

0 Comments3 Minutes

Graphic design is the creation of graphics by an artist  that articulate your brand message, meaning and promise, all by using visual communication. Branding is incredibly important for a business to get their name recognized by potential customers. Think of how many products people associate the brand name with over the actual name of the product, such as Band Aid becoming a general term for adhesive bandages, while it is actually a trademarked name of one particular manufacturer. What can…


Read More

Corporate Identity Design

0 Comments3 Minutes

The Corporate ID (identity) is the essential persona that a business, company or entity uses to facilitate attaining their business goals and objectives. Usually, it is manifested visibly through logo design, branding and other trademarks. Typically, the most successful companies use corporate identity design to effectively establish themselves and grow in the marketplace. Effective corporate identity strategies include: Differentiation. In the highly competitive marketplace, branding needs to…


Read More