Refreshing a Brand from the Ground Up
Every brand has a story, but sometimes that story needs a refresh to stay relevant, compelling, and connected to its audience. At ArtVersion, branding projects are at the...
Logo Design
Custom logo design is one of the first steps in creating brand design systems. A logotype is a center point of brand communications and the foundation for all marketing and branding initiatives. We share principles and design methods that enable us to create a unique and practical logo design that, at the same time, defines brand identity and reinforces company culture.
The Significance of Trademark Symbols
Within the design world, many trademarks make an appearance. From trademarks to service marks, and registration marks, the importance of each is significant, but what exactly do each...
Best Practices for Building a Brand Guide
Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...
Logo Design and Brand Standard Fundamentals
Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a...
Design’s Influence on Brilliant Fashion Strategy
With a crisp breeze circulating through the Windy City, summer is in the air. As 2020’s halftime rolls around, with brands again shining on full display, the seasonal...
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat...
5 Elements of An Effective Logo Design
An effective logo can be the catalyst for a great product or company launch. They are the ultimate in visual storytelling and can send a message of inspiration,...
Logo Design
Designing a logo for your company is more than just a creative endeavor; it’s a strategic process that defines your brand’s visual and corporate identity. The logo is...
Brand Refresh: Establishing a New Brand Identity
For companies, changes in the industry and marketplace are inevitable. However, it’s not very often that companies adapt to these changes through their brand adjusting branding strategies and initiatives. In...
Rethinking Your Logo Design
An organization’s logo is the visual aspect, which their target audience relates and refers them to. Having a logo that is unique and fully understands your organization’s livelihood,...
Designing a Logo for All Forms of Media
New types of media are being released into the world everyday and it is appropriate for every business to have a logo that is versatile throughout all media...
What is RWD?
Due to the fact that many Internet users are now using mobile devices like smart phones and tablets, having a mobile friendly website has never been more important....
How Graphic Design Affects Your Business’s Public Appearance
Graphic design is the creation of graphics by an artist that articulate your brand message, meaning and promise, all by using visual communication. Branding is incredibly important for a business...
Corporate Identity Design
The Corporate ID (identity) is the essential persona that a business, company or entity uses to facilitate attaining their business goals and objectives. Usually, it is manifested visibly...
Best Practices in Corporate Identity Design
Have you ever been handed a card with a great logo design on it? Ever wondered what it took to get that design just right for the branding...
The Power of Branding Through Graphics
In today’s saturated market, the establishment of a robust and distinctive company brand is of paramount importance. An efficient way to achieve this is through the use of...
The Importance Of Logo Design For Branding
Take a look at any major brand. They all have an easily recognizable company logo. Every time you see the company or their products, the logo design perfectly...