Logo Design

Custom logo design is one of the first steps in creating brand design systems. A logotype is a center point of brand communications and the foundation for all marketing and branding initiatives. We share principles and design methods that enable us to create a unique and practical logo design that, at the same time, defines brand identity and reinforces company culture.

Editorial publication spread pages.

Best Practices for Building a Brand Guide

Companies share their logos for marketing purposes all the time in hopes of getting more people to recognize and associate with their brand. To create brand love, there...

A designer sketching a logo and using a light box.

Logo Design and Brand Standard Fundamentals

Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a...

Responsive Web Design.

What is RWD?

Due to the fact that many Internet users are now using mobile devices like smart phones and tablets, having a mobile friendly website has never been more important....

A person organizes two packets of paper.

Corporate Identity Design

The Corporate ID (identity) is the essential persona that a business, company or entity uses to facilitate attaining their business goals and objectives. Usually, it is manifested visibly...

Graphic Design of palm trees on an iPad.

The Power of Branding Through Graphics

In today’s saturated market, the establishment of a robust and distinctive company brand is of paramount importance. An efficient way to achieve this is through the use of...