Premedia, is a creative process that combines art and technology to communicate. The designer works with a variety of communication tools in order to convey a message from a client to a particular audience. Let’s assume you come up with a new product, want to announce or sell something, or explain and demonstrate a process or technology.

In another words you simply have a message you want to communicate with your clients. Premedia is visual problem solving, using text and graphical elements as its power tools. In the good old days, before 2004, the prepress process was an unavoidable stop on the road to producing printed catalogs, mailings, brochures, etc. Rather slow and expensive, prepress required a high level of technical expertise and created extra steps and delays. But in the past few years, premedia is taking over. It’s still a necessary stop, but the premedia process does more, costs less, and is easier to use than the old prepress procedures were.

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