All posts tagged: creative agency chicago

Digital Authenticity: Building the Ideal Brand Voice Through Web Design

Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For web designers, content strategists and marketers, this presents a true challenge: How can we ensure an authentic user experience unless we are completely immersed in the brand being represented? What truly makes an organization stand out is when their brand is relatable. Once that style permeates into a company’s design process, it connects the brand to a unique…

3 months, 9 days ago

5 Reasons to Implement WordPress for Enterprise

Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress VIP and plugins are being developed to provide a more robust system and streamline processes for brands of all shapes and sizes. If you’re already an alternate free theme or third party theme for your WordPress site or another platform altogether, here’s are some strong reasons to invest in WordPress for enterprise. Digital Content Management Infrastructure Developing a custom theme will make it easier to build and manage your website. With a central content hub or decoupled CMS, you can customize the admin user interface to your company’s needs, you won’t have to waste time trying to figure out what to do or having to deal with an unintuitive setup. You can add shortcuts, tools such as Edit Flow and apps like…

4 months, 5 days ago

How Web Presence Impacts Overall Brand Positioning

Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website, yet 24% of small businesses report that they do not have a formal strategy guiding their social media presence. The findings come from Clutch, a research and reviews firm based in Washington DC. “Sometimes business owners think web design is the last thing they need to think about,” says Vanessa Petersen, ArtVersion’s Executive Director of Strategy. “But once you make that decision to put in the work to [build a website], it’s amazing what it can do to ease some of the burdens of doing business.” One such burden is managing a small business’ online reputation, which is significantly easier when a small business manages their own website and tends strategically to their online presence overall. Build Trust and Credibility By providing…

6 months, 19 days ago

ArtVersion Presented With Nine Top Honors from Vega Awards

Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals, web developers, web designers and web agencies around the world. Alongside the best ad agencies, public relations firms, interactive agencies, web designers – ArtVersion is pleased to have been awarded a record 9 honors for 2017, including four prestigious Canopus (1st Place) Awards and five Centauri (2nd Place) Awards. Members of the 2017 Vega Awards Jury is composed of a group of prestigious and highly respected individuals handpicked from the digital and creative industry around the world. Among the projects honored, ArtVersion was recognized across multiple areas of expertise inlcuding design and strategic concentration inclusive of three website designs: Cristaux, Tiara, and JetRails. Cristaux Tiara Salon JetRails 2017 ArtVersion Vega Awards Summary Canopus (1st Place) – W17007 Beauty and Cosmetics – Tiara…

10 months, 20 days ago

Brand Experience is All-Inclusive

It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far beyond virtual. Successful brand strategy and campaign development encompass touchpoints that expand to all aspects of a user’s relationship with a company or brand. From the first point of contact to conversion all the way to customer retention strategies – brands must leverage all platforms possible to guide the experience to sustain a lasting relationship. Since attending PRINT 17 earlier this month, the ArtVersion team has been reflecting on the strength of graphic communications when paired with great design. Discussing industry-ranging innovation, education, and methodologies – the team was given an up-close look at the latest technologies and trends for pathway implementation. With the power to forge connections and change the face of business, marketers, and designers must utilize these tools to…

11 months, 24 days ago

Right Now: Five Packaging Trends Driving Brand Growth

Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection, understanding and engagement. Designers are tasked with uncovering, realizing and articulating what is important to a consumer and to direct that experience. Through story, shape and structure, designers and brands can deliver the experience to make invaluable connections that last a lifetime. Brand Basic Gone are the days of generic or in house brands being a bad thing. House labels from brands like Amazon, Whole Foods, Target and Trader Joes – even luxury brands are emerging to focus on simplicity and clarity. A departure from the often headache inducing ‘world of choice’ that permeates store shelves, basic brands are the ‘unchoice’ making purchasing a straightforward affair. Heritage Nothing quite strikes a chord with consumers than a brand who has been around the block a time…

1 year, 27 days ago

Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy

Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized, developed and thoughtfully implemented. Acting as the fundamental delivery method of determining this engagement, the use of a digital strategy is essential for any organization. With the goal of brand awareness, increased outreach and market share gain, business owners make investments in these critical pursuits without having core strategies in place and even more worrisome – jumping into resource draining marketing plans that simply don’t align with their business goals or brand messaging. Often marketing, design and sales departments operate in linear motion with only a few essential cross functional touch-points along the way. This results in duplicate activities, watered down results and a disjointed overall experience. So how can these efforts merge – allowing a digital strategy to align with business…

1 year, 1 month ago

Key Principles of Creating an Immersive Web Design

It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and textual elements – a brand has the ability to make stronger connections. From initial perceptions to emotions and behavioral responses – the more connective the experience is, the deeper the loyalty between brand and user will be. By approaching a strategy inclusive of immersive web design  – users are greeted with new developments in interactivity, design technique and integrated engagement. These implementations create an experience that is both memorable, useful and provides an ease of use to the user. Immersive web experiences are truly the next level of engagement, creating an environment that is seamless and entertaining to the user, but is actually quite complex. Though immersion can be any number of implementations inclusive of animation, transitions, webgraphics or micro-interactions – one of the…

1 year, 1 month ago

A Plan To Innovate: How Companies Can Benefit From Visual Branding

Breaking into any given market is a bit like being blindfolded. You know you have a great product or service, but unless the positioning is right, the strategy has a fifty percent chance of failure. The right positioning consists of a series of elements including design, which arguably has the power to make or break the whole implementation. Design is much more than just a visual representation of a product, brand or service. Brand design or visual branding, when done right, approaches all aspects of a business – from its digital persona, user set, goals, packaging, and the list goes on. This is where the difference between ‘designing for a brand’ and just ‘designing’ comes into focus. Simply designing something creates a distance from the design to the brand, ‘designing for a brand’ engages the designer and involves collaboration with founders, marketing teams, and brand or project stakeholders. There are…

1 year, 2 months ago