All posts tagged: eCommerce

MAGENTO: CHOOSING THE RIGHT CMS FOR ECOMMERCE

For any business, whether brick and mortar or solely web based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical to understand that they are simply not all created equal.  Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice with companies reporting  between a 10 to 80% increase in sales due to robust Magento functions. Users also consistently report good experiences with the ecommerce platform, and Magento’s growing popularity reflects this. While Magento can be built to suit any sized organization, according to Forrester’s Q3 report, Magento is aligned as a B2B leader for mid-sized business. With some of most advanced features that an eCommerce platform can offer, Magento’s enterprise-grade features provide the flexibility needed any need a business may have.  Here are some of the reasons companies should optimize…

24 days ago

Building Ecommerce: Increasing Conversions

It’s estimated that over half of visitors to an ecommerce site will abandon their shopping carts for some reason or another. While there are many reasons, both known and unknown to the site owner, there are several elements that should be present to make the path to conversion as easy as possible for users. While a well-designed website may be a fully functional platform, ecommerce is complex and must be approached in a customized manner to the business. Though platforms such as Magento, WooCommerce, Shopify and others have made setting up an ecommerce site easier, sites can still be missing many of the necessary (and sometimes subtle) features needed to move a user to purchase and build a meaningful customer base. Optimize for Mobile Creating a mobile friendly, and even better – a responsively designed site adapting to multiple screens is critical to capturing the almost 50% of users who access ecommerce sites…

2 years, 4 months ago

Successfully Launching a New Product Into a Crowded Marketplace

It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their financial goals and can make or break a year. Having a great product is only half the battle, launching a product that will be profitable and even disrupt the market – requires a great deal of planning, strategy and hands-on effort. Once upon a time, a company could launch a product by simply attending an industry specific trade show or hiring a PR company – all in one shot. While those outlets remain critical elements in a launch strategy, a myriad of platforms now exist that reflect the shifting market and rise in technology. In order to implement a launch that will truly make an impact – several alternate methods must also be tapped. Create Anticipation Don’t wait until the product is…

2 years, 5 months ago

Reinventing Retail: Tapping Into Experiential Ecommerce

At one point in time, online purchasing was seen as simply a cheaper and more convenient source for goods and services than buying in-store. With the growth of Ecommerce, consumers now have touch points across both digital and in-store experiences to drive conversion and inform their purchases. Taking into consideration the emotional connection derived from an in-store experience, retailers and service providers offering Ecommerce can no longer operate on a basic one size fits all platform for their digital presence. From a customers perspective, the online buying experience now must authentically reflect, and be able to compete with a comparable in-store experience. These elements include an immersive experience that taps into in-store implementations by visually representing the company or organization across the digital journey, encouraging user connection and promoting engagement to the user throughout the entire pathway to conversion. Leveraging strong branding and insights – designers, marketers and business owners…

2 years, 6 months ago

7 Tools to Boost Online Holiday Marketing Campaigns

Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are too good to pass up and some that fall flat. Many consider the holiday shopping season to be a make-or-break proposition with a strong online sales season having the capacity to set the financial tone for the whole year ahead. With a somewhat soft Black Friday in the books, its clear that shoppers are opting out of the in store rush (even choosing to #optoutside by suggestion from REI). This does not mean that those couch huggers and tree huggers are choosing to forego the deals, it just means the number of people who are shopping online is increasing- and the longtime tried-and-tested marketing model has is beginning to shift. With over an 11% increase in online sales expected over last year via Adobe’s predictive…

3 years, 20 days ago

The Ecommerce Effect: Meeting the Needs of a Digital Consumer

For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times begrudgingly), and large retailers as well as single store owners adopted a high-level customer service atmosphere. Similarly, in a web based purchasing context, user experience has taken precedence and customers reign supreme. In an ecommerce environment, the stakes are that much higher. Consumers are already privy to competitive prices, they are highly educated about any given product and there is still the hangup for some that they…

3 years, 7 months ago

UX for Ecommerce: What To Know

Ecommerce remains one of the most important fields of web service, astonishing everyone with the rapid developments in technology and integration with new marketing concepts. A truly successful ecommerce platform attracts and retains many users, and combines a pleasant shopping experience with a low-cost and optimal way of advertising. What Users Are Looking For 

 Internet users are looking for the ideal ecommerce experience. But what does that truly mean? Let’s look deeper into what it means to provide a great user experience. 

 Many companies boast that their software is superior while remaining low cost – but consumers are encouraged to remember that you get what you pay for! Unfortunately, with cheap software comes low functionality, and customers will not be pleased with the experience as a result. When users have trouble interacting with your site, they will quickly move on to more efficient options – and the resulting…

4 years, 17 days ago

What You May Be Overlooking When It Comes to eCommerce User Interface Design

A well designed user interface makes a world of a difference for eCommerce sites. It can improve the conversion rate, make it easier for users to find what they are looking for, builds trust and credibility, and makes browsing through the site a breeze. Because eCommerce sites are some of the most complex types of sites you can build, you need to put in a lot of thought, planning and effort into creating a UI design that facilitates and prompts action. Of course, the fundamentals of great UI design are simple. You create a well designed header with your company or brand name for the very top part of your site, set up important top of the fold navigation links underneath your header, and lay out a left hand navigation menu for more targeted navigation links. But if it’s so simple, why are so many online merchants still experiencing high…

4 years, 1 month ago

Responsive Web Design – Its Surprising Effect on eCommerce Sites

Responsive web design has become one of the most important trends in the world of digital marketing. As you may already know, responsive design “responds” to the device the user is using to deliver the best possible browsing experience. However, the majority eCommerce companies have not embraced this web design format. If you belong in this group, there are several reasons why you should make the change. The first reason is that more people are making purchases from mobile devices whether it’s from a smartphone or tablet. It’s estimated that around 20 percent of visitors (on average) on a website consist of mobile users. Being able to provide the optimal experience for these devices easily translates to higher conversion rates. For companies doing respectable gross sales number, a mere one percent increase in sales conversion is worth far more than the cost of investing in responsive. The second reason is…

4 years, 2 months ago

UX and Ecommerce: Ensuring a Positive Experience

Every business wants to provide a top-notch user experience, drawing in repeat customers and attracting new ones through referral and reputation – since there are countless options, consumers will choose your e-commerce site if they have a superior UX. Below are a few of the steps that can get you to that high-quality status. Research Before beginning any UX design initiative, gather data about your users and what type of experience they want to have (since every industry is tailored to a specific set of demographics). Using that data, you can create user profiles, define the users’ objectives, and design and develop the environment that will allow those users to achieve their various goals. Testing, testing, testing Test out different layouts and versions of your pages, thus ensuring that you are improving the experience for your customers, consistently looking for improvements and ways to build the user experience into a…

4 years, 3 months ago