All posts tagged: User Interface Design

Understanding the Relationship between User Experience and Web Usability

Web usability and user experience are both essential to a success of a website. Based on ideas that you have gotten about web usability, you may think that web usability is basically a synonym for user experience. The accurate definition is that usability is about how easy it is to use something. Just because something is easy to use does not mean it will lead to a positive experience. Of course, the easier it is to use something, the more it moves towards a positive experience. However, usability is about task-based interactions, removing obstacles to users, and making using the thing more easy and intuitive. User experience is about how users feel when they use the thing. This can easily be correlated to how much value they derive from the experience. A smartphone app can be the perfect way to provide an example of how both concepts differ but are…

3 years, 6 months ago

Branding Through Interface Design

When it comes to branding, it’s easy to go overboard with making sure that your brand has prominent presence in all of your interactions with prospects and customers. It’s probably a better idea to find a right balance so that you don’t let the brand overshadow other important aspects in your interactions. But one area of branding that companies often seem to overlook is their interface design. Whether it’s an app, actual product, or website, companies often go with a generic presentation and primarily focus on the functions and features. First, why is having your brand come through in the interface design even important? After all, it sounds like an unnecessary use of a marketing budget. That may be true if the intent of promoting the brand through the interface is to make sure that users are constantly reminded that they are using your brand’s product. And while that is…

3 years, 9 months ago

5 Platforms for Effective Digital Storytelling

Visual storytelling, when combined with the right measure of image and often sound, creates a level of connection and intrigue that no other technique can achieve. Emotion, anticipation and stimulation reward the active participant with a resulting heightened engagement for the site owner.  Alternately, average content puts the user in a passive mode where they either consume the content or leave the website altogether. Visual stories, on the other hand, are interactive and get people to commit themselves to your story. There are several effective platforms to apply visual storytelling in the digital environment. Working with a content team to develop stories and narrative around the brand, and a creative team to implement the visuals will deliver the best outcome. Text Storytelling via textual methodologies can be effective, however, the content must be relevant and cohesive. Taking into consideration the idea of cognitive fluency, many users only read about 20%…

3 years, 10 months ago

Today We Are Designing User Experiences

In most scenarios, websites are created to meet the goals of a business. The common thought is that creating it from a different perspective detracts from meeting the goals of the business, but that does not have to be a reality. Many businesses are starting to embrace the perspective of the user and experimenting (even fully adopting) with user centered design. Why is such importance being placed on the customer experience when working with websites? Naturally, the web has gone through many evolutions and users are hyper aware of the fact that they’re being marketed to on a regular basis. That doesn’t mean that approaching prospects and customers from a direct marketing angle will not work (it still does). It just means that prospects and customers are looking for something more and are more likely to move towards businesses that offer them a great experience. To prove this point, you…

3 years, 10 months ago

What You May Be Overlooking When It Comes to eCommerce User Interface Design

A well designed user interface makes a world of a difference for eCommerce sites. It can improve the conversion rate, make it easier for users to find what they are looking for, builds trust and credibility, and makes browsing through the site a breeze. Because eCommerce sites are some of the most complex types of sites you can build, you need to put in a lot of thought, planning and effort into creating a UI design that facilitates and prompts action. Of course, the fundamentals of great UI design are simple. You create a well designed header with your company or brand name for the very top part of your site, set up important top of the fold navigation links underneath your header, and lay out a left hand navigation menu for more targeted navigation links. But if it’s so simple, why are so many online merchants still experiencing high…

4 years, 2 months ago

Web Usability: Where to Begin

Are you looking to improve web usability but don’t know where to start? Web usability is about trying to make sure that your website is as intuitive and easy to use as possible. Trying to decide on a course of action isn’t clear when there are so many things to work on. If you know that your website needs an overhaul, here are some areas that you can change to yield big changes in your results. It’s always a good idea to work on your accessibility issues. Ensure that your website loads quickly and is compatible with the major browsers. To cater to the ubiquitous mobile device usage, you also want to set up a mobile version of your website as well. You want to focus on all the possible things that can prevent users from using your website to start with. The next logical step is to clean up…

4 years, 2 months ago

The Visual Branding Aspect Through Web Design

Every company, whether small or large, will need to focus on their brand if they want to differentiate themselves and create a strong identity in their industry and marketplace. The biggest mistake that companies make is focusing too much on the logo and message. While these two things make up a large component of the brand, the overall visual presentation is missing. This is especially evident in the web design of these company websites. While the core elements of the brand are there, the visual presentation is missing. That’s why it seems like a generic site with a brand “sticker” attached to the header of the website. There are very few elements (if any) in the design that indicates that the website caters to the audience, nor are their elements that show the uniqueness of the brand. Visual branding is the key to getting the target audience to identify with…

4 years, 10 months ago

Why User Interface Design for Learning Management Systems Is Vital

Many learning management systems (LMS) often look like a software that was built in the 90s. While it may achieve the objectives the organization set out for, it is inefficient and outdated. These platforms are often unorganized, unintuitive and downright clunky. If your organization is using a learning management system that fits this description, you need to fix it with proper UI design. There are many aspects of UI design that will improve the effectiveness and efficiency of your learning management system. You can create a streamlined navigation path, organize content better, group related functionalities, simplify the system, and more. The goal should be to design a system that users can go use in a structure and intuitive way. Why should you invest in UI design for your learning management system? A learning management system with a good user interface will make it easy to use. When you make a…

5 years ago

The Relationship Between User Interface and User Experience

More and more the battle for success online is being won by those websites that understand best the relationship between user interface (UI), and user experience (UX). Many people believe that UI equals UX, and vice versa. This is not entirely true. To understand the relationship between the two, it is important to get a simple explanation of what each represents. User Interface User interface is a part of the user experience. In short, it is the way that a user works within the system used by a service or product. For example, the user interface for an eCommerce site would be graphical elements of how the products are displayed, shopping cart elements including buttons and navigation, as well as checkout process form and its design.  User interface are the graphical part that falls under the general umbrella of user experience. User Experience User experience is easier to understand. In short,…

5 years, 4 months ago

Why Is Web Design The Most Important Part Of Your Marketing?

Download Infographics Many business executives overlook importance of web design in overall marketing performance, but truth is it can make or break your campaign, especially if you’re marketing online. While your company marketing may be what gets grabs people’s attention and gets them to take action, your web design will often decide whether or not they make the purchase. Here are some strong arguments to prove the importance of web design in a marketing campaign. Studies show that 75 percent of people judge the credibility of a business based on the design of its website. Obviously, credibility has a direct relation to how likely people are to make a purchase. That means that you are losing customers if your site has poor design. You need to ensure that your website conveys that you are a legitimate and trustworthy business, which is often determined by the quality of the web design. Another…

5 years, 5 months ago