The mobile web is the fastest growing web capable platform. As the mobile web grows new concepts are being released every day, to make mobile users more comfortable with their online experiences. Recently the mobile web browsing has surpassed desktop browsing as the most used web browsers in the world. After reviewing your current website have you neglected to keep mobile users in mind?

As technology advances throughout the entire web there are a couple of aspects we need to keep in mind, to keep our organization’s sites up to current standards. The three main aspects we need to keep in mind are the user interface, user experience and our mobile optimization. As we already know, the user interface design is an important aspect to our desktop website, when trying to present a one of a kind user experience for our target audience.

As we look at the user interface along with the user experience we may be wonder why these may be important aspects for our mobile optimization. The user interface and the user experience carry over from one mobile platform to another. We must always remember to display a similar user interface design in our mobile site as we do for our desktop sites, to present an amazing user experiences for our target audiences. When designing our mobile sites the most important aspects to keep in mind, besides our content, is the user interface and user experience.

When planning for the mobile web there are few approaches to take when designing our sites, for the mobile web. These approaches come down to mobile applications and dedicated mobile sites, along with the newest advance in the mobile web design responsive web design (RWD).  Mobile applications and dedicated mobile sites are very similar in many characteristics. Dedicated mobile sites may be seen as the mobile browsing cousin to mobile applications. Both of these platforms display a different user interface than our current desktop websites. When establishing our mobile sites with either mobile applications or dedicated mobile sites we must always remember to implement a user interface design that is similar to our desktop website, to provide a familiar user experience for our target audiences. Though these two types of mobile platforms are much more optimized for the mobile web, and provide much fast load speeds, they also limit the amount of information and content we present to our target audiences. These sites are also a completely different aspect than our desktop sites; if we choose to go with either of these platforms, we must be ready to maintain more than one site.

The newest advance in the mobile web is known as responsive web design (RWD). RWD is a completely different concept than mobile applications and dedicated sites, with this concept we are able to only maintain one site, for both desktop and mobile browsing. Establishing our websites with RWD will allow our sites to be fully optimized for both desktop and web browsing, by allowing the site to readjust its format to the screen size it is being displayed on. This will allow us to present all the same content, user interface and user experience to all of the members of our target audiences, on any device they choose to view our site on. The toughest aspect that most of us are going through is trying to clone our current user experiences from our desktop sites on to our mobiles, well with RWD we will not have to worry about that anymore, because the site will automatically do it by itself. RWD will also help boost our SEO strategies, and will also take away the extra time and effort put into maintain two sites and establishing two sets of strategies for SEO purposes.  When we establishing our mobile presences we should think about our target audiences and their experiences, as well as how they would like to take them everywhere they go, and now they can with RWD.

The mobile web is the fastest growing web tool that we need to be grasping, to keep our organizations’ online presence at top speed. Picking a mobile platform should be based upon your organization’s brand, combined with what your target audience is looking; we just need to remember that the user interface and user experience should always reflect our current desktop websites, for the best mobile results.