How to Shape a Distinct Brand Identity Through Powerful Narratives
The narrative of a company is the heart and soul of its brand. It creates a personality, an identity that distinguishes it from its competitors. It is the...
Storytelling
Storytelling is a powerful tool for brands to connect with their audience on a personal level. When done effectively, storytelling can evoke emotions, establish trust, and inspire action. It involves presenting a brand’s values, history, or unique selling proposition in a way that captivates the audience and creates a memorable impression. By telling a compelling story, brands can differentiate themselves from competitors and establish long-lasting relationships with their customers.
Effective storytelling requires a deep understanding of the audience and their preferences. A brand must identify their target audience and craft a story that resonates with them. This involves using the right tone, language, and visual elements to convey the brand’s message effectively. A well-told story can build trust and create a lasting impression in the audience’s mind, which can translate into brand loyalty and advocacy.
Building Brand Ethos: Why Emotion Matters
When piecing apart a brand, the contours of its anatomy suggest that its ability to move with the moving market determines its vitality. Yet, with all its complexities,...
The Relationship Between Storytelling and UX Design
The goal of UX design is to create meaningful products that are relevant to users, and storytelling is one tool that can achieve that. Throughout our daily lives,...
Building Your Brand Narrative: Find Your WHY
For brands, authentic and lasting success relies on a strong brand narrative. Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication....
Positioning Your Annual Report as A Marketing Tool
At the beginning of the year, many companies, organizations and non-profits are gathering information for their annual report. For many, it’s become a task that is done with...
Art of Storytelling in Web Design: Engaging Users and Building Brand Identity
Storytelling is a powerful medium that can be used to engage users, evoke emotions, and convey a compelling narrative about your brand. By incorporating storytelling elements into your...
5 Reasons to Use Visual Storytelling for Web, Print and Marketing
There is a rising trend of using visual storytelling to sell products, educate consumers, and connect with audiences. This comes as no surprise as visual elements make content...
Tips for Storytelling and Storymaking in Brand Building – A Useful Guide for Creative Blocks
Creating a powerful story for your brand isn’t a new concept but few companies manage to get it right. You see examples everywhere on TV from story oriented...
Site Redesign to Match Your Brand
Does your website reflect your brand? Does it invoke all the emotional triggers of your brand or convey the unique qualities that represent your brand? Unfortunately, most businesses...
The Next Evolution for Web Design and Integrated Media
Did you know that your web design can be the catalyst for a viral marketing campaign? While many marketers really don’t think much about design beyond aesthetics and...
Startups: Design a Better Brand
Many startups focus on marketing their innovative product or service and don’t focus enough on their brand. But as a new company, it’s important to put your branding...
Creative Agency – Creating a Cool Factor for Your Brand
With large marketing platforms like blogs and social media, building awareness for a brand has become easier than ever. Despite that, many brands still fall short in getting...
Parallax, Storytelling and More: New Web Trends that are Making Companies Rethink Design
There are many new web trends that are making companies rethink their web design. These new design approaches are changing the way users interact with websites, users identify...
Parallax, Storytelling and More: New Web Trends that are Making Companies Rethink Design
What You Need to Know About Storytelling What is it? – Storytelling-focused design uses visual presentation and content to draw users into the website. The whole point is...
The Visual Branding Aspect Through Web Design
Branding is the lifeblood of a company, defining its unique identity and differentiating it from countless competitors. While many companies understand this, a common mistake is focusing excessively...
4 Things You Need to Know About the Parallax Web Design Trend
More companies are using parallax web design method to showcase their products, tell stories, and get more engagement out of their content. This new design method uses CSS...