Most of our clients are familiar with web design jargon, but when we refer to user interface design, we often get blank stares.  That’s why today we’re going to explain what it is and why it is the most important element in successfully building software, websites, e-commerce sites, and Web apps.

User interface design is the design of computers, appliances, machines, apps, software, and websites that focus on the user’s experience and interaction.  Basically, it makes the user’s interaction as simple, professional, and effective as possible.  The key is to balance the technical functions while also being aesthetically pleasing.  Our goal is always to create an app or a design that is easy to use and easy on the eyes.

How we accomplish this is to anticipate and handle any complexities on the back end.  This allows our user interface designs to become simple and clear.  That way when it’s time to build the front end, the part that people interact with, it is easy.

We think it’s safe to say that you use interface design every single time you use the Web.  It’s not realizing it that is the important part, and it’s our goal every time to create a design that is user friendly and effective.