Content strategy primarily focuses on the methodology of optimizing the most effective and innovative written content development. From planning, drafting, editing, and delivering useful content, content strategy ensures that the written content is well structured and improves user experience to align within the design of all interfaces.
Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals,...
In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece...
It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far...
Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized,...
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle...
Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘...
The simple truth is that users now depend on visuals to be the deciding factor in choosing what content is worth engaging with. In a content-first, social-first atmosphere...
Designers, marketers and business owners have a great deal to gain (and learn) from content strategy. A single sentence of copy can easily be ignored with a user...
When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is...
One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners...
One of the best ways to use brand your company is through the use of content. A great piece of content that is marketed effectively will help bring...
Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user...
From search engine guidelines to software updates, the terrain of the online world is changing constantly – and 2016 – it seems will be no exception. At the...
So you’ve come to the conclusion that your brand presentation is looking outdated, that your website is far from engaging, and that your positioning strategy needs a change....
It may be surprising to know that the majority of leads that actually result in conversion in today’s market are derived from digital marketing efforts. Companies that engage...
For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to...
Storytelling is a powerful medium that can be used to engage users, evoke emotions, and convey a compelling narrative about your brand. By incorporating storytelling elements into your...
Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for...
Creating great content is top of mind for an increasing number of companies looking to expand market share, and with that, new content marketing plans are popping up like...
If your goal is to partner up with influencers in your market, it’s ideal to tailor your message to their audience. While it is definitely easier to create...
With a sharp focus on content strategy and the reach of digital advertising, right now brands are at a great advantage to be able to position themselves to...
Content is vital to designing the foundation for which a brand can begin to be followed and trusted. It’s why people come to websites in the first place and really...
A solid content strategy, site architecture and usability testing can do incredible things for user engagement and conversion to create this connection. However, the scales are tipping for...
Content marketing is one of the most effective marketing strategies today because of the fact it helps with your branding initiatives, accelerates your SEO campaign, and helps you...