Trending Web Design: Card & Dynamic Grid Layouts
Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate....
Marketing - Page 2
Marketing is the process of promoting, selling, and distributing products or services, aimed at reaching and engaging a target audience, increasing brand awareness, and driving business growth. It encompasses a wide range of activities, including market research, advertising, public relations, content creation, social media management, and search engine optimization.
ArtVersion can help businesses excel in their marketing efforts by offering a comprehensive suite of services tailored to their specific needs and goals. With a team of experts in design, branding, and digital marketing, ArtVersion can develop and execute data-driven marketing strategies that effectively reach and resonate with the target audience. Services offered by ArtVersion include, but are not limited to, branding and identity development, website design and development, content creation, social media management, and search engine optimization. By partnering with ArtVersion, businesses can ensure their marketing efforts are cohesive, impactful, and result-oriented, ultimately driving growth and success.
Right Now: Five Packaging Trends Driving Brand Growth
Packaging design trends provide us with direct insight into what consumers feel, what problems they need to solve and what is coming next. Today, it’s all about connection,...
Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy
Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these channels must be recognized,...
Key Principles of Creating an Immersive Web Design
It’s now more important than ever to deliver an online experience that authentically delivers the perspective of the brand it represents. Leveraging a combination of visual, contextual, graphic and...
A Plan To Innovate: How Companies Can Benefit From Visual Branding
Breaking into any given market can feel like navigating blindfolded. You may have an excellent product or service, but if the positioning isn’t correct, there’s a fifty percent...
Elements to Look For When Deciding On an Outside Team for Marketing Collaboration
From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle...
Getting to Know Your Conversion Goals
Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their...
Marketing Strategy: Do You Need a Sub-Brand?
Whether in the early stages of brand building, or a well-known household brand – it’s possible that the use of a sub-brand could increase sales and market awareness...
5 Reasons to Consider a Microsite for Your Business
The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting...
Successfully Launching a New Product Into a Crowded Marketplace
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
Reinventing Retail: Tapping Into Experiential Ecommerce
At one point in time, online purchasing was seen as simply a cheaper and more convenient source for goods and services than buying in-store. With the growth of...
White Papers: A Marketing Tool for Greater Visibility
Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user...
Designing for Healthcare: Improving Patient-Provider Communication
Perhaps the most critically important industry to adopt a user-centered approach to design is that of healthcare. Personalized engagement is of the utmost importance to an environment where...
Experience Is Everything
Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything Whether it’s conscious or fades into...
Are You Experienced?
It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89...
Redefining User Experience for the Offline Brand
It shouldn’t be surprising that the majority of interaction done with a brand today is via the digital experience. From discoveries to first impressions to ultimate conversions, a...
7 Tools to Boost Online Holiday Marketing Campaigns
Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are...
The Importance of Aligning Your Website Design with a Corporate Marketing Strategy
Is your website design meeting the needs of your corporate marketing strategy? Right now, you may have an outstanding looking web design but it may actually be counterproductive...
Improving Company Culture With an Agile Approach
More often than not, the means to completing a project with the ideal outcome consists of working with a team. Collaborating can help the process along and help...
Designing a Brand Around the Product
Many companies work on their brand as a strategy for marketing their products. However, many overlook the fact that it may just be as effective, if not more...
Mastering the Art of Customer Engagement Marketing
Traditionally, customers have always been critical to the success of a brand – however, today’s consumer seems to hold all the cards. With the rise of community brand...
Simple Optimization Tips for Boosting Facebook Business Engagement
Social media management can be a tricky balance for a brand or business. It’s one thing to connect personally with family photos, vacations and the link but for...
4 Logo Design Tips from The Experts
Brand identity is all around from print & packaging to digital, so its no surprise that the ArtVersion team has had logo design on the brain for awhile. We sat...
5 Ways to Build An Experiential Digital Brand
For a brand to make a truly authentic connection to a user, it must extend many aspects of its persona throughout the digital experience. From initial perceptions to...
Use Case: Creating A Digital Content Strategy
Creating a sustainable and regenerating approach to content is essential to effectively connect with various types of users across multiple channels and increase conversions. Consistent messaging is vital to designing the foundation for...