Site Redesign to Match Your Brand

UI/UX Design

Does your website reflect your brand?

Does it invoke all the emotional triggers of your brand or convey the unique qualities that represent your brand? Unfortunately, most businesses have followed industry standard designs as it is a best practice to do so. Today, it is more important than ever to have a strong, unique identity that distinguishes your website in relation to your brand.

Branding is as much about your web design as it is about repeat exposure in the digital space. As a brand, you want to make an impact with your message and presentation. This is what will trigger positive emotions in your target prospect and also make your website memorable. If that’s a far departure from what your website is currently achieving, then it’s time to redo your web design. Here are some tips that will help you get your design in the right direction.

Tip #1: Make Your Logo Prominent But Not the Prima Donna

Many businesses think that putting a heavy emphasis on their logo is going to make their website convey their brand’s unique identity and benefits. While you want to make your logo prominent, you don’t want to make it the star. You want the logo in a prominent position to remind users who they’re dealing with. Focusing too much on the logo doesn’t say much because, at the end of the day, it’s only an image that represents your brand. It only serves as an anchor point.

Tip #2: It’s All About the Presentation and Atmosphere

You want your website to reflect what your brand is about as a whole. For example, if you are a luxury car company, you want to make sure that the design reflects qualities such as luxury, quality, tradition and exclusivity. This can be done by choosing the correct font, layout, images and background. The atmosphere of the website can also reflect themes in your branding logo, such as the color schemes, shapes and general design style.

Tip #3: Create a User Interface That Makes Exploration Easy

There are many examples of brands that have done all the right things in their design except for the user interface. You want to avoid this common problem by designing a clean, crisp and easy-to-use interface. You want the interface to be intuitive, simple and organized. That doesn’t mean that you have to come up with something super basic. You just need to focus on making things straightforward enough to get the user browsing through your website.

Tip #4: Looks Are Great, But The Experience Is What They Come Back For

UI is part of it, but not everything when it comes to the user experience. Users will come back and even refer their network to your website if you give them a great experience. Make sure that your website loads quickly, has a focused navigation path, relevant content and contains features that are designed to impress (optional). A great experience ties in positive feelings to the brand, which is what you ultimately want.

Tip #5: Give Them a Reason to Learn About Your Brand

Many brands miss out on the opportunity to get users to connect with their brand. Use visual storytelling, introduce your staff, or tie in your brand to something bigger in your web design. Avoid everyday corporate speak and mannerisms as that only serves to alienate your audience. Being more open about your company in a unique way also builds credibility and authority.

Summary

In conclusion, the significance of a brand’s web design extends beyond its aesthetic appeal; it plays a critical role in conveying the brand’s unique characteristics and triggering the desired emotional responses in its audience. If a website falls short of reflecting the true essence of its brand, it might be time to consider a redesign.

An important point to consider in a website redesign is the prominence of the brand’s logo. The logo needs to be clearly visible as it serves as a constant reminder to the users about the brand they are interacting with. However, it should not overshadow other elements of the site. Overemphasis on the logo could distract users from engaging with more substantive aspects of the brand.

Another critical aspect to focus on is the overall presentation and atmosphere of the website. It should be designed in a way that it encapsulates and communicates the brand’s values and themes effectively. This could be achieved by carefully selecting elements like font, layout, images, and background that resonate with the brand’s identity. Also, keeping the color schemes, shapes, and general design style in sync with those in the branding logo can help create a cohesive visual identity.

Moreover, the website’s user interface plays a crucial role in enhancing the user experience. It should be designed to be clean, crisp, and user-friendly, making it easy for visitors to navigate through the website. An intuitive and well-organized interface can significantly improve the overall user experience.

In addition to the user interface, the overall user experience also has a significant bearing on the success of a website. Ensuring quick load times, clear navigation paths, relevant content, and impressive features can create a positive user experience. Such an experience could result in repeat visits and even referrals, thereby tying in positive feelings towards the brand.

Lastly, the website should be designed in a way that encourages users to connect with the brand. This could be achieved through visual storytelling, staff introductions, or associating the brand with a larger cause. Moving away from conventional corporate communication and adopting a unique approach can help build credibility and authority for the brand, while also forging a stronger connection with the audience.

In essence, the objective should be to ensure that the website is not just a digital representation of the brand, but also provides a unique, engaging, and memorable experience for the visitors.