Future-Proofing Your Company Website Design
With all the new technology, SEO changes, mobile devices and multiple browsers, it’s important to make sure your company’s website is compatible and accessible.
User-centered Web Design
People are now surfing the Internet in many different ways, making it challenging for companies to adapt. Constantly updating your website can also be an ongoing expense, albeit a good investment. Fortunately, there are many web design strategy companies can utilize to future proof their web design.
Responsive Web Design
The first strategy is to embrace responsive web design. This is a design format that allows websites to adapt to multiple browsers and devices. While a standard mobile site can deliver the experience necessary to browse a website from a mobile phone, it doesn’t deliver the optimal experience for all devices. Responsive web design creates multiple alternate versions of the main website that are specifically optimized for the browser and device that the user is using.
Adaptable Web Strategies
The second strategy is to design under a platform that’s adaptable. There are many content management systems that have the support of developers and have strong community backing. That’s why many companies are opting to go with platforms such as WordPress, Drupal, Joomla and Magento. While they are all intuitive, simple, and user friendly, it is still important to invest money into getting your website properly designed according to the platform.
User Experience Design
The third strategy is to have a streamlined design by setting up a well-designed UI and optimizing for UX. Both UI and UX are related and both have the purpose of delivering the best experience to visitors. Designing under these standards have become important as companies have found that improving the experience impacts their conversions, sales, traffic, and even their reputation.
Legable and Estathicly Balanced
The fourth strategy is to aim for a clean design with a readable font, strong colors and plenty of breathing space. The goal of every website is to get and keep the attention of its visitors but it is done differently today compared to how it was done many years ago. The goal of designers today is to make sure that their websites are easy to read, inviting and clear. It’s about minimizing the noise to get visitors to focus on the content rather than being flashy.
Brand Authenticity
Finally, companies need to display a strong brand identity on their websites. It’s not just about making sure the brand logo is being promoted as much as possible on the website. It’s about telling the story behind the brand, product or service. Companies are engaging visitors through visual storytelling, multimedia, images, and more. This creates a stronger lasting impression than treating a website like an extended business card or digital mail order catalog.
Feature-proofing Web Development
The big takeaway is that companies need to make sure that their website is mobile-friendly. More people are using mobile phones and devices to browse the Internet. The number of mobile Internet users has been on an upward trend and it’s bound to continue climbing. And it’s not just about having a mobile website. Companies also need to make sure their mobile or responsive websites provide the optimal user experience if they intend to get any value from their mobile or responsive websites.

More web design topics
We are curiosity-driven, inspired by clean code and great web design.
Working With a Web Design Agency
If you’re planning to hire a web design agency for your web development, design or redesign project, it’s important to know what to look for and what to expect.
Magento Web Design
Even with the impressive out of the box features, implementation of the responsive design is done by developing a template or skin that has responsive web design functionalities.
5 Things To Pay Attention To When Designing A Website
Even if you have a strong visual brand in the offline world, you have to make it relevant for the online audience because the two mediums are different.
Chicago Web Design
We specialize in open-source CMS platforms and have experience with WordPress, Drupal, Joomla, Magento Commerce, and others.
Web Design Agency
ArtVersion is a Chicago-based independent agency and strategy firm that is always on the cutting edge of design and technology.
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A web redesign project can be either a breeze or a nightmare depending on how well you plan for the changes.
Chicago Web Design
What sets ArtVersion apart from other web design firms is that a large part of our focus is not on the visual design itself, but on the performance of the design systems.
Web Redesign
Unless your website is poorly structured, looks outdated or is unorganized, you probably don’t have to redesign, we may be able to help you implement some UI improvements and best practices.
Parallax Web Design
Companies are using the parallax web design method on the sites to showcase the products, display engaging content, and tell a visual story.
Minimal, Clean and Modern Web Design
The minimalist web design philosophy centers on the idea to design around the content and timeless styles.
Chicago Web Design
When it comes to web design in today’s environment, less is more - simplifying complexities and making the design as user friendly as possible.
WordPress Web Design
We have nearly two-decade of design and development experience with WordPress - one of the most popular open-source CMS on the web.
Web Design
Strategy, design and technology are the cornerstones of developing a timeless web site design - one that both supports your brand today and is coded for tomorrow.
Purpose-built Web Design
For a very long time, companies have been using their websites mostly as a utility tool.
Web Design Chicago
We focus on helping companies engage and connect with their audience through effective branding, design, visual stories, and powerful content on the web.
Web Design Chicago
Today, web design is more complex than it’s ever been and that’s why you need a firm that understands the current state of website design and development.
Ecommerce
Customizing back-end Ecommerce functionalities to meet the expectation of the end-user experience and business marketing goals.
Responsive Web Design
Responsive web design is the process of arranging the layout in a way that all the content is displayed in an optimized way on any device.
Landing Page Design
There are two types of landing pages: reference and transactional. Learn more about each and how to take advantage of landing page conversions.
Drupal Web Design
We go beyond custom Drupal web design and can work with complex sites such as eCommerce setups and community-driven sites.
Web Design Process
While we’d like to start by getting an idea of the type of design you might be looking for, we want to make sure that the design is custom-tailored to your needs and uniquely portrays your company.
Web Design Strategies
These web design strategies based on brand storytelling are effective for securing brand loyalty and user interaction.
The Future of Web Design and Web Development
Technology is changing at a rapid pace, mainly how we use the Internet and consume content on the websites. These trends are dictating how companies build and design their websites.
Web Design Company
Purpose-driven web design fused with branding and intelligent use of images, infographics, and layouts to communicate ideas that sell products or services is our goal.
SEO
Coding pages that are search engine optimized is our number one priority, but that is not where it stops, fresh content, legit backlinks, and quality content is just a few of the elements that need…
Are you looking to promote your site to the search engines? The first step in SEO success is making sure your site is properly built and designed to be SEO friendly. Our design process takes SEO into heavy consideration so that your SEO efforts won’t be for anything. Even if you’re not planning on building an SEO campaign, you can take comfort knowing that your site is prepared when the time comes. We are a forward-thinking Chicago web design company, our designs can help strengthen your brand and optimize your online performance. We understand the importance of your online presence & website design.
