paper planes 2

Taking Flight with Visual Brand Identity

Taking Flight with Visual Brand Identity

VISUAL BRAND 
IDENTITY

Taking Flight with 

Brands no longer exist in a static marketplace. That's why it's key visual identity design is always reflecting a core mission, purpose and promise – or statement – that cycles with the times.

Purpose-Driven Sequences

A brand's visual identity should be an integrated system – or rather, a well-oiled machine – of unified attributes characterized by rhythm and harmony.

Strike the Right Note

Each brand must 
play its own tune.

Synchronize a crisp story and breathtaking legacy defined by stunning visual identity.

Accelerate Forward

Speak to audiences with poise and tenacity. Express relevancy in the marketplace with unmatched visual brilliance.

Shaping Perceptions

We configure solutions for compelling visual brand narratives.

The result?

Identities articulating style in both culture and philosophy.

We position brands for tangible audience engagement and measurable “buzz” that 
clicks on all cylinders.

Heighten intentions and aspirations with a pronounced visual brand identity that soars.

Watch dreams take flight.


UI/UX Design

UI/UX Design

UI/UX

DESIGN

UI DESIGN

Within a website or mobile application, interaction with the design of a user interface (UI) should always flow smoothly – including navigational elements and calls-to-action that resonate immediately.

UX DESIGN

Designing a website or mobile application with an excellent user experience (UX) boils down to defining user personas and carving out familiar pathways – without a magic formula for success.

OUR

PROCESS

From a technical engineering perspective, the user interface (UI) design process must balance the meaning of its corresponding visual elements with the user experience (UX) of those elements.

A BALANCING ACT

We design interfaces and experiences for web and mobile platforms.

SUBLIME
USER EXPERIENCE

USER

TESTING

A device’s user interface is the most direct and apparent means by which an audience interacts with a brand.

How exactly do real people engage with a digital interface?

Data sampling and behavioral analytics contribute to user experience factors like color palette selection and call-to-action placement. We track hand gestures and eye movement to pinpoint user decision-making.

DATA-DRIVEN INSIGHTS

User experience must be compatible with different devices and accessible to a wide range of audiences. 
We are experts on ADA compliance and other regulatory requirements.

WEB ACCESSIBILITY

Authentic and frictionless journeys are what keep the brand story in mind. We advance the user experience with a knack for web usability including seamless navigation, thoughtful content architecture and quick page loading times.

WEB USABILITY

Explore Our UI/UX Portfolio


User Interface Screens

Graphic Design

Graphic Design

GRAPHIC DESIGN

What is 
Graphic Design?

Graphic design is visual communication that's bridged by the combination of text with imagery.

A collaborative process which deciphers a brand's visual identity –
to create emotion,
engagement, and a resounding connection.

GRAPHIC DESIGN

Graphic Design
Process

As a team, we design visual identities that articulate corporate culture & philosophy. What we design is a direct reflection of your brand.

PURPOSE-DRIVEN DESIGN

Whether it's designing for print or digital, a strong visual presentation will help convey clarity about your company's value and ensure the audience listens.

PIXEL-PERFECT DESIGN

Rely on intuitive graphic design to represent a core part of the experience with your brand.

WITH A SPLASH 
OF EXPERIENTIAL

Explore Our
Graphic Design
Portfolio


ArtVersion Lake Bluff

Corporate Image

Corporate Image

CORPORATE IMAGE

A brand's corporate image serves as its foundation, consisting of several overlapping dimensions.

Pronounce those core values and paint an accurate picture of a mission.

How?

By re-imagining the creative process.

We've aligned our creative services to meet the demands of modern corporate environments.

Logos
Business Cards
Infographics
Whitepapers

Corporate Identity

Product Photoshoots
Catalog Photography
Corporate Headshots

Photography

Websites
Microsites
Mobile Applications
E-Commerce

Web Design & Development


Web Vs Print Design

Web vs Print

Web vs Print

Web

vs

Print

STRENGTHS

Print is perceived to be more legitimate, it controls the viewer, and can be accessed without a computer.

PRINT

Web designs are faster, updates are easier, and there are no extra charges for using colors.

WEB

WEAKNESSES

Web users may question the legitimacy of content, have a tendency to skim copy, and read more slowly so text must be shorter.

WEB

Print is not available to the customer 24/7, is more difficult to change, and often requires additional postage costs.

PRINT

We Design 

Experiences


investment platform design

Data-Driven Design

Data-Driven Design

Data-Driven

Design

+10.000

-0.220

+2.335

94%

WEB DESIGN

First impressions are 94% visual design related.

Users respond to well-crafted content, strategic calls to action, curated colors, consistency, branded elements, and guided navigation.

88%

UI/UX DESIGN

Testing shows that 88% of users are looking for a tailored experience.

An intuitive, frictionless experiential design has the potential to dramatically increase conversion rates of users that visit a site or app.

74%

BRAND DESIGN

Nearly 3/4 of consumers state that brand identity is the main driver for engagement.

Brands that create meaningful engagement with customers have a higher potential to increase profit, loyalty and purchase frequency.

100%

DESIGN STRATEGY

Frictionless experiential design drastically increases customer conversion rates.

A well-designed experience will create a journey for the user to engage, explore and interact with - impacting the bottom line and overall objectives.

53%

DEVELOPMENT

Mobile site visits that resolve in 3 seconds or less of page loading time are shown to have 53% higher conversion rates.

With more than half of overall web traffic coming from mobile, it is essential to optimize for speed.

Thanks for reading