Taking Flight with Visual Brand Identity
Taking Flight with
VISUAL
BRAND
IDENTITY
Brands no longer exist in a static marketplace. That's why it's key visual identity design is always reflecting a core mission, purpose and promise – or statement – that cycles with the times.
Purpose-Driven Sequences
A brand's visual identity should be an integrated system – or rather, a well-oiled machine – of unified attributes characterized by rhythm and harmony.
Strike the Right Note
Each brand must
play its own tune.
Synchronize a crisp story and breathtaking legacy defined by stunning visual identity.
Accelerate Forward
Speak to audiences with poise and tenacity. Express relevancy in the marketplace with unmatched visual brilliance.
Shaping Perceptions
We configure solutions for compelling visual brand narratives.
The result?
Identities articulating style in both culture and philosophy.
We position brands for tangible audience engagement and measurable “buzz” that
clicks on all cylinders.
Heighten intentions and aspirations with a pronounced visual brand identity that soars.
UI/UX Design
UI/UX
DESIGN
UI DESIGN
Within a website or mobile application, interaction with the design of a user interface (UI) should always flow smoothly – including navigational elements and calls-to-action that resonate immediately.
UX DESIGN
Designing a website or mobile application with an excellent user experience (UX) boils down to defining user personas and carving out familiar pathways – without a magic formula for success.
OUR
PROCESS
From a technical engineering perspective, the user interface (UI) design process must balance the meaning of its corresponding visual elements with the user experience (UX) of those elements.
A BALANCING ACT
We design interfaces and experiences for web and mobile platforms.
SUBLIME
USER EXPERIENCE
USER
TESTING
A device’s user interface is the most direct and apparent means by which an audience interacts with a brand.
How exactly do real people engage with a digital interface?
Data sampling and behavioral analytics contribute to user experience factors like color palette selection and call-to-action placement. We track hand gestures and eye movement to pinpoint user decision-making.
DATA-DRIVEN INSIGHTS
User experience must be compatible with different devices and accessible to a wide range of audiences.
We are experts on ADA compliance and other regulatory requirements.
WEB ACCESSIBILITY
Authentic and frictionless journeys are what keep the brand story in mind. We advance the user experience with a knack for web usability including seamless navigation, thoughtful content architecture and quick page loading times.
WEB USABILITY
Graphic Design
GRAPHIC
DESIGN
What is
Graphic Design?
Graphic design is visual communication that's bridged by the combination of text with imagery.
A collaborative process which deciphers a brand's visual identity –
to create emotion,
engagement, and a resounding connection.
GRAPHIC DESIGN
Graphic Design
Process
As a team, we design visual identities that articulate corporate culture & philosophy. What we design is a direct reflection of your brand.
PURPOSE-DRIVEN DESIGN
Whether it's designing for print or digital, a strong visual presentation will help convey clarity about your company's value and ensure the audience listens.
PIXEL-PERFECT DESIGN
Rely on intuitive graphic design to represent a core part of the experience with your brand.
WITH A SPLASH
OF EXPERIENTIAL
Corporate Image
CORPORATE IMAGE
A brand's corporate image serves as its foundation, consisting of several overlapping dimensions.
Pronounce those core values and paint an accurate picture of a mission.
How?
By re-imagining the creative process.
We've aligned our creative services to meet the demands of modern corporate environments.
Logos
Business Cards
Infographics
Whitepapers
Corporate Identity
Product Photoshoots
Catalog Photography
Corporate Headshots
Photography
Websites
Microsites
Mobile Applications
E-Commerce
Web Design & Development
Web vs Print
Web
vs
Design
STRENGTHS
Print is perceived to be more legitimate, it controls the viewer, and can be accessed without a computer.
Web designs are faster, updates are easier, and there are no extra charges for using colors.
WEB
WEAKNESSES
Web users may question the legitimacy of content, have a tendency to skim copy, and read more slowly so text must be shorter.
WEB
Print is not available to the customer 24/7, is more difficult to change, and often requires additional postage costs.
Data-Driven Design
+10.000
-0.220
+2.335
DATA-DRIVEN
DESIGN
94%
WEB DESIGN
First impressions are 94% visual design related.
Users respond to well-crafted content, strategic calls to action, curated colors, consistency, branded elements, and guided navigation.
88%
UI/UX DESIGN
Testing shows that 88% of users are looking for a tailored experience.
An intuitive, frictionless experiential design has the potential to dramatically increase conversion rates of users that visit a site or app.
74%
BRAND DESIGN
Nearly 3/4 of consumers state that brand identity is the main driver for engagement.
Brands that create meaningful engagement with customers have a higher potential to increase profit, loyalty and purchase frequency.
100%
DESIGN STRATEGY
Frictionless experiential design drastically increases customer conversion rates.
A well-designed experience will create a journey for the user to engage, explore and interact with - impacting the bottom line and overall objectives.
53%
DEVELOPMENT
Mobile site visits that resolve in 3 seconds or less of page loading time are shown to have 53% higher conversion rates.
With more than half of overall web traffic coming from mobile, it is essential to optimize for speed.
