All posts in: Web Design

Trending Web Design: Card & Dynamic Grid Layouts

Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate. Grid and card layouts have become widely used for sites of all types, but primarily for pages with a high volume of data or relevant calls to action. The popularity of cards can best be attributed to the rise of mobile usage. Though it is used widely by designers and developers – the trend will certainly continue – and for good reason. Delivering digestible information in a clear way allows a user the ability to consume a great deal of information at one time. Acting as ‘containers’ for content, their usually boxy shape lends easy arrangement across multiple devices. Originally gaining ground via image sharing and social media platforms such as Pinterest and Instagram, cards have become one of the go-to implementations…

12 days ago

Elements to Look For When Deciding On an Outside Team for Marketing Collaboration

From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle a product launch, event campaign or website design can be a daunting task, even holding the health of the business in the balance, so choosing the right agency to partner with is vital to a positive outcome. Even if conducted solely in-house with internal teams who have an intimate understanding of the brand at hand, each branding initiative is a coordinated effort of stakeholders, accountability, idea generation and – let’s face it, ultimately –  a juggling act. Even with the right internal resources, it can be a benefit for companies and brands to obtain an outside perspective from both creative and logistical standpoints. Individuals who can objectively look at assets and then engage with the material are able to design pathways and…

3 months, 4 days ago

Life Cycle of the Web Design Process: A Unified Perspective

Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘ portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user. When discussing a site design, many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as company needs change. Whether designer, developer, project stakeholder or client, it’s important to understand the technical aspects such as layout, wireframes, code, and content strategy and management. Understanding the process being entered…

3 months, 16 days ago

Getting to Know Your Conversion Goals

Whether coming to our agency for a site refresh, rebrand or identity development – all of our clients have one thing in common: they want to make their business better. But what does that mean? Working back to establish goals and how these goals can be met is essential to determining what the conversion points will be on a digital product being designed. Is the goal increased revenue, customer satisfaction or greater market share? Setting these clear objectives when strategizing design is the ideal way to directly correlate these actions to business results. Working in close collaboration with marketing teams and brand managers, there is no shortage of business acumen. Through an immersive discovery phase, business goals are translated into actionable digital strategies. If the conversion goal is lead generation, for example, we can better support this initiative by raising awareness of the brand at large through content and visuals. What is…

3 months, 28 days ago

ArtVersion: Most Promising Web Development & Design Solution Provider of 2016

CIOReview announces ArtVersion as one among the 20 Most Promising Web Development Solution Providers of 2016. Selected by a distinguished panel comprising of industry CEOs, CIOs, IT VPs including CIOReview editorial board, we are pleased to be included in this esteemed list of industry agents. This ranking is based on ArtVersion’s specialties in Web Design, Web Development, Graphic Design, Visual Branding, and UI/UX Design. Equipped with proven solutions driven by best practices, we offer purposeful insights specific to every project from content to ecommerce. Through an iterative web design process, the result is a scalable, intuitive and relevant web experience. “It’s a great honor to select ArtVersion as one of the 20 Most Promising Web Development Solution Providers 2016,” said Jeevan George, Managing Editor of CIOReview. “ArtVersion designs and build platforms that allow companies to articulate their corporate culture and embrace user engagement.” Alongside this award, CIOReview interviewed agency principal and creative…

9 months ago

ArtVersion Interactive, Chicago Based Creative Agency accepted into Forbes Agency Council

We are proud to announce that our creative agency has been accepted into the Forbes Agency Council, an invitation-only community for agencies and agency professionals from many public relations, media strategy, creative and advertising agencies. ArtVersion Chicago, joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive resources, including the opportunity to publish and distribute articles and short tips on industry-related topics on Forbes.com website. We are extremely honored for this invitation to contribute with our own views, opinions, trends we are noticing and share the knowledge and experience with Forbes readers. We are looking forward for this network sharing opportunity and we already developed editorial calendar of interesting subjects and topics we’ll be sharing. The reach to over 50 million international readers and Forbes core audience will allow us to get the…

10 months ago

A Tailored Approach: Personalization and Customization in UX Design

In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being tasked to take a step further into a more personalized product. This shift is driven by the need to offer the most tailored experience that expressly serves the need of the targeted user set, and further – can become a different experience for each individual user based on dialing in their own settings. The challenge is in designing a system that can accomplish all the necessary tasks, represent the brand – all while providing a ‘one of a kind’ experience for the user where the system knows them. Personalization vs. Customization A mixture of both customization and personalization is necessary to accomplish the most optimized platform, particularly with mobile. Differentiating ‘personalization’ from ‘customization’ is critical. The separation really comes down to who…

10 months, 30 days ago

Building Ecommerce: Increasing Conversions

It’s estimated that over half of visitors to an ecommerce site will abandon their shopping carts for some reason or another. While there are many reasons, both known and unknown to the site owner, there are several elements that should be present to make the path to conversion as easy as possible for users. While a well-designed website may be a fully functional platform, ecommerce is complex and must be approached in a customized manner to the business. Though platforms such as Magento, WooCommerce, Shopify and others have made setting up an ecommerce site easier, sites can still be missing many of the necessary (and sometimes subtle) features needed to move a user to purchase and build a meaningful customer base. Optimize for Mobile Creating a mobile friendly, and even better – a responsively designed site adapting to multiple screens is critical to capturing the almost 50% of users who access ecommerce sites…

1 year, 1 month ago

Refreshing Your Manufacturing Website

Technology changes fast, and while most manufacturers stay on top of up to date advancements with their products, their websites can become outdated when updated only with basic maintenance. Left un-optimized, the market facing website of a manufacturer can reflect poorly on the company, reflecting the sense that the brand might not be up to date with with the latest technologies – from their product lines to their digital presence. While a full website redesign is recommended every few years, a yearly website refresh can extend the life of a website, bring in heightened conversion and help a company remain timely and competitive in the marketplace. Implementing website refresh doesn’t have to be a costly or lengthy task, but there are certain creative and strategic elements that are most effective in the process. Messaging Content strategies are perhaps the most important aspect of a website refresh. Often, the messaging of an…

1 year, 1 month ago

5 Reasons to Consider a Microsite for Your Business

The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting an event, campaign or product launch. In its most basic form, a microsite is a website that features affiliated or branded content from specific company or organization – but that is located away from the actual homepage of the business itself. The site has its own URL, however some companies choose to create a similar extension that references the business home page URL. To understand whether a microsite is a good fit, a team must determine if it meets the needs and goals of their marketing program. SEO Because of the fact that a microsite is housed by its own URL, an entirely new Search Engine Optimization system can be built. Since users will be driven to the site because of one…

1 year, 2 months ago