Purpose-built Web Design
For a very long time, companies have been using their websites mostly as a utility tool.
Websites have served as almost online business cards or destinations where their prospects and customers could find more information about their products and services. These websites were designed to serve the basic needs of customers and didn’t do much else except mention the brand in the logo or the About Us page. Fast forward to today. More companies are starting to realize that they are missing out on a big opportunity by not engaging their web visitors. Websites can do much more from sparking a conversation, telling an interesting story, to creating a positive brand perception. This is where purposeful web design comes in.
Ourpuse-built web design is all about engaging web visitors right off the bat and drawing them into the conversation you want to start or the story you want to tell about your brand. Rather than trying to make that kind of impact on the homepage or on a single company page, it is implemented sitewide. The result is that the web visitor walks away with a positive experience which leads to repeat visits, referrals, and a leap in the customer sales cycle.
Conveying your company’s brand promise is done through the visual presentation as well as the user experience. For example, using the right combination of images, font and color will help depict an image of your brand while also inducing emotions you want to be associated with your brand. User experience is important because it allows the visitor to browse your website intuitively so that you can actually tell the story or message of your brand in an effective manner.
This is where purposeful web design comes in.
Capturing Corporate Culture
Your company’s philosophy and company culture will also be reflected in the site’s design. While it may be completely unrelated, web visitors will judge your company based on your website. If the web design is clumsy and unorganized, they’ll form the opinion that your company is the same way. Perception is important when you are putting yourself on the web, so again, delivering a great user experience is a vital part of the design.
So if your website serves more as an enterprise deck than a medium for the visitor to experience your brand, it may be time to think about a redesign project. This doesn’t mean that you have to eliminate all the elements of your website and do a total revamp. It just means that it will be beneficial to change the angle of approach while keeping the fundamentals in place.
More web design topics
We are curiosity-driven, inspired by clean code and great web design.
Web Design Firm
A web design firm must have a full understanding of company branding strategy and elements as well as what the client needs from their site in order to grow their business.
Minimal, Clean and Modern Web Design
The minimalist web design philosophy centers on the idea to design around the content and timeless styles.
WordPress Web Design
We have nearly two-decade of design and development experience with WordPress - one of the most popular open-source CMS on the web.
Drupal Web Design
We go beyond custom Drupal web design and can work with complex sites such as eCommerce setups and community-driven sites.
Ecommerce
Customizing back-end Ecommerce functionalities to meet the expectation of the end-user experience and business marketing goals.
Landing Page Design
There are two types of landing pages: reference and transactional. Learn more about each and how to take advantage of landing page conversions.
Web Redesign
Unless your website is poorly structured, looks outdated or is unorganized, you probably don’t have to redesign, we may be able to help you implement some UI improvements and best practices.
Planning a Web Site Redesign
A web redesign project can be either a breeze or a nightmare depending on how well you plan for the changes.
Web Design
Strategy, design and technology are the cornerstones of developing a timeless web site design - one that both supports your brand today and is coded for tomorrow.
Web Design Process
While we’d like to start by getting an idea of the type of design you might be looking for, we want to make sure that the design is custom-tailored to your needs and uniquely portrays your company.
5 Things To Pay Attention To When Designing A Website
Even if you have a strong visual brand in the offline world, you have to make it relevant for the online audience because the two mediums are different.
Working With a Web Design Agency
If you’re planning to hire a web design agency for your web development, design or redesign project, it’s important to know what to look for and what to expect.
Future Proofing Website Design
The goal of web designers today is to make sure that websites are easy to read, legible, inviting, interactive and authentic to the brand.
Responsive Web Design
Responsive web design is the process of arranging the layout in a way that all the content is displayed in an optimized way on any device.
Web Design Chicago
We focus on helping companies engage and connect with their audience through effective branding, design, visual stories, and powerful content on the web.
SEO
Coding pages that are search engine optimized is our number one priority, but that is not where it stops, fresh content, legit backlinks, and quality content is just a few of the elements that need…
Web Design and Development
Our strategy team will take the time to learn and understand your business goals and will use that research in web design and development processes.
Chicago Web Design
What sets ArtVersion apart from other web design firms is that a large part of our focus is not on the visual design itself, but on the performance of the design systems.
Chicago Web Design
We specialize in open-source CMS platforms and have experience with WordPress, Drupal, Joomla, Magento Commerce, and others.
Web Design Agency
ArtVersion is a Chicago-based independent agency and strategy firm that is always on the cutting edge of design and technology.
Web Design Cost
One of the most common questions that companies have when working with a web design company is “how much will it cost?”
Web Design Chicago
Today, web design is more complex than it’s ever been and that’s why you need a firm that understands the current state of website design and development.
Web Development
ArtVersion understands the challenges companies have with web development; we know it’s not just about design.
Branding Foundation: Web Design
What kind of experiential web design works best to maximize branding efforts will differ from company to company.
Web Design Storytelling
Branding is all about making a promise to the customer and delivering that promises in the nice aesthetically pleasing form factor on the web site.
We design and build platforms that allow companies to articulate their corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful digital brand strategy.
