Web Design

Future-proofing Website

How To Future Proof Your Web Design and Development

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Following Web Standards

The web moves at a rapid pace. Most average users of the internet may not notice it, but trends in publishing and site design are continuously evolving. As tablets and smartphones continue to get more powerful and take market share from desktop computers, site owners must know how to future proof their web design. These three approaches will ensure that a website’s design can withstand the demands of an evolving and increasingly competitive internet.

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Timeless Design

Since a growing amount of traffic is originating on mobile devices, site owners need to account for this. Responsive web design is implemented by adding code that tells the site to adjust the arrangement of a page based on the screen size being used to access it. Any web design firm worth their fee will include responsiveness into their design work. Responsive design accomplishes two important tasks. As already mentioned, it rearranges page elements based on screen size. Responsive design does away with mobile dedicated sites, which improves brand consistency and preserves SEO efforts.

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Get SEO Right The First Time

Search can be a tremendous source of traffic in almost any market. Due to the trust earned with a high ranking in search engines like Google and Bing, the competition for search engine traffic is fierce. Having a sharp-looking web design is important, but it must also be optimized properly to give the site the best chance possible for substantial search engine traffic. The basics of SEO are often enough. Most sites fail miserably with regards to SEO.

The basics to address are:

  • Wrapping title tags in “H1” tags to indicate the importance of keyword-rich titles
  • Clean and efficient code that allows pages to load quickly and be read easily by search engine crawlers
  • Make use of internal linking opportunities and build related post menus and widgets into sidebars and the posts themselves
  • Minimize the size of images and other files to increase page load speed

A site with a forward-thinking approach to web design that integrates basic SEO practices into the process will be miles ahead of most of their competition.

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Experience Design

Designing for user experience

User interface design contributes a lot to the experience –– but it is only part of the bigger picture. How your content is laid out, how your site functions, how fast it is, and how engaging the visual design all contributes to the overall user experience. You often don’t have much leeway to do this when designing for mobile formats, so make it count.

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Considering Responsive Design?

We design and build web platforms that allow companies to articulate their corporate culture and embrace customer interaction. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful brand strategy.

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Responsive Design


Finally, the key to future-proofing a website’s design is to keep things simple. Trends in site design change all the time. Consider the design of popular websites in the late 1990s and then compare that to some of the most popular sites on the web today. The differences are staggering. The most popular sites today focus on white backgrounds, black text, specific color schemes that both distinguish a site from competitors as well as serve as guidance for visitors wondering what they should do next. By keeping site design simple today, there is less to clean up in the future.

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Responsive Web Design

Is Your Site Design Ready For Tomorrow?

A website that focuses on trends may be fine on today’s internet, but trends will change. They always do. Focusing on timeless elegance in design, clean code and best practices ensure a website that works today and that is designed for tomorrow. Find an answer in Responsive Design.

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Reputable Web Design Company

The key to making sure that your responsive design is effective is to work with a web design company that knows the ins and outs of responsive web design. ArtVersion is an early adopter of this technology and we understand the right way to build responsive sites. Let us help you build a responsive site that functions as well as it performs.

Responsive Web Design
Responsive Web Design

Great web design is our passion!

A web design that is developed and integrated properly makes you feel instantly connected. At ArtVersion we focus on designing interactive sites that are responsive, yet truly engaging. Since our founding in 1999, we have been Chicago’s award-winning website development and web design company focused solely on improving your brand visibility with purpose-driven, creative user experience. We are also one of the first Chicago based web design firms that started embracing adaptive mobile and responsive web design methods. Learn more about our design process.

The Evolution Of Responsive Web Design

Dedicated mobile sites are disappearing. By no means does this mean that the web is becoming less friendly to users browsing on mobile devices. If anything, it is getting better, largely due to responsive web design. Responsive design is simply adding in design elements that allow a page to respond to the screen size, and device, that a browser is using to view that page.

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We are curiosity-driven and inspired by good web design


Design Aesthetics

We design aesthetically pleasing, elegant & engaging, interactive websites that truly represent your company image, culture & philosophy.


Telling the Story

It’s all about the intelligent use of images, infographics, illustrations, icons, graphs and layouts to communicate ideas that sell products or services on the web design.

Design • Strategy • Coding

We design and build platforms that allow companies to showcase a corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable web design, we simplify experiences and create a meaningful digital brand strategy.

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