Brands have a collection of aspects to them that should be presented across all platforms of their corporate image. When reviewing your corporate identity, have you neglected to market all the aspects of your Brand lately?
Many believe that only larger brands acquire the power to establish multiple, as well as sub, brands, within their already existing brand, which is frankly not true. Expanding your already established brand, by creating brands in the order of your current products will ensure greater return on your investment.
Establishing and designing Microsites, for your products, campaigns and programs, will help to build a strong brand around these items, as well as grow your already existing brand. Microsites are smaller websites, or a cluster of web pages about 7 to 10, which present particular aspects of your already existing brand. These sites should always link back to your main website; however, they will provide more information that you will not be able to present on your website, for one particular item. Microsites also help to build a new brand, around these particular items, which will help in target audience recognition, for your product.
Although, many believe that creating sub-brands inside your already existing brand is never a good thing, it actually can be an extremely good thing to boost your organizations identity and bring in a larger gain on investments. Expanding your brand to new social outlets will permit your audience to connect with you. Finding out what your target audience is looking for, from you, will help grow your already existing brand. If there is much talk about a particular item, that your organization produces, you may want to create a microsite specifically for that product, and build a brand around it, to spread the word faster.
Having a brand that you can easily develop into multiple, as well as sub, brands, and that you can easily grow, will bring an array of benefits for your organization. Know which items, that your organization produces, which your target audience will connect with, will bring your organization a larger return on their investment.