Responsive web design (RWD) is no longer a futuristic way of designing websites, it is happening now! RWD takes away the hassle of having to maintain more than one site for mobile purposes; it allows you to only design one site that is flexible enough for all web capable platforms.

The design aspects of the user interface should represent your organization’s story, throughout the whole site. Having a unique user interface and experience will help grow your target audience. Being able to ensure that your user experience will be exactly the same across all platforms, will help your target audience grow with your organization, as well as, carry your user experience with them throughout their daily routines.

Every site should be visible on any device, and display the same look and feel across all platforms. Do not limit your organizations content, because dedicated mobile sites only allow you to have so much, establish a responsive design for your website that will move you into the future.