All posts tagged: Magento

MAGENTO: CHOOSING THE RIGHT CMS FOR ECOMMERCE

For any business, whether brick and mortar or solely web based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical to understand that they are simply not all created equal.  Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice with companies reporting  between a 10 to 80% increase in sales due to robust Magento functions. Users also consistently report good experiences with the ecommerce platform, and Magento’s growing popularity reflects this. While Magento can be built to suit any sized organization, according to Forrester’s Q3 report, Magento is aligned as a B2B leader for mid-sized business. With some of most advanced features that an eCommerce platform can offer, Magento’s enterprise-grade features provide the flexibility needed any need a business may have.  Here are some of the reasons companies should optimize…

24 days ago

Building Ecommerce: Increasing Conversions

It’s estimated that over half of visitors to an ecommerce site will abandon their shopping carts for some reason or another. While there are many reasons, both known and unknown to the site owner, there are several elements that should be present to make the path to conversion as easy as possible for users. While a well-designed website may be a fully functional platform, ecommerce is complex and must be approached in a customized manner to the business. Though platforms such as Magento, WooCommerce, Shopify and others have made setting up an ecommerce site easier, sites can still be missing many of the necessary (and sometimes subtle) features needed to move a user to purchase and build a meaningful customer base. Optimize for Mobile Creating a mobile friendly, and even better – a responsively designed site adapting to multiple screens is critical to capturing the almost 50% of users who access ecommerce sites…

2 years, 4 months ago

A Better Content Management System for a More Agile Business

While it may not seem that choosing the right content management system has to do with branding authenticity, there is a clear connection. The fact is that most content management systems put in place fail because of human factors (i.e.) the system is too complicated, the user is inexperienced, there are too many steps, the specifications don’t fit the company and so on. While some multi step systems may work for one enterprise, it might not work for another. Choosing the right system can open up a world of possibilities in connecting with users as well as creating a more positive and knowledgeable internal culture. Even equipped with this information, the right content management systems are not being put into place. This is largely due to the fact that they are chosen in an artificial manner where the true needs of the organization are not considered. Aligning a company to the right…

2 years, 9 months ago

7 Tools to Boost Online Holiday Marketing Campaigns

Campaigns, promotions, sales, marketing pushes – however you name it – the holidays are upon us and with that a barrage of offers, steals and deals that are too good to pass up and some that fall flat. Many consider the holiday shopping season to be a make-or-break proposition with a strong online sales season having the capacity to set the financial tone for the whole year ahead. With a somewhat soft Black Friday in the books, its clear that shoppers are opting out of the in store rush (even choosing to #optoutside by suggestion from REI). This does not mean that those couch huggers and tree huggers are choosing to forego the deals, it just means the number of people who are shopping online is increasing- and the longtime tried-and-tested marketing model has is beginning to shift. With over an 11% increase in online sales expected over last year via Adobe’s predictive…

3 years, 20 days ago

The Ecommerce Effect: Meeting the Needs of a Digital Consumer

For any business, whether brick and mortar or solely web based, ecommerce is the name of the proverbial game. Online sales worldwide have reached an all time high in the trillions and it’s clear that the majority of consumers do much of their shopping, if not all, online. This trend is only on the upswing, and with that, technological developments must keep up to meet the demand. In a traditional face-to-face commerce setting, the saying goes ‘the customer is always right’ (albeit, at times begrudgingly), and large retailers as well as single store owners adopted a high-level customer service atmosphere. Similarly, in a web based purchasing context, user experience has taken precedence and customers reign supreme. In an ecommerce environment, the stakes are that much higher. Consumers are already privy to competitive prices, they are highly educated about any given product and there is still the hangup for some that they…

3 years, 7 months ago