All posts tagged: UX Design

Making an Impact with Package Design In The Digital Environment

Today more than ever, packaging design matters to the customer experience. It can be an invisible element, seamless to the product’s function, or serve as an extension of the product itself. Packaging trends can be relative to the industry and product, while elements of packaging like material and appearance are reflective of cultural and user sets. Interaction with packaging has the power to connect customers to a brand for life, so it’s essential that the design and format be eye-catching, efficient to produce and reflective of the brand it represents. In addition to the constant competition on the shelves, brands have a new challenge to face – the digital consumer. Ensuring focus on specific elements will help to deliver a thoughtful and authentic experience. Storytelling While it may seem counterintuitive, online experiences have given rise to a more immersive experience than that of a face to face interaction with a…

4 months, 11 days ago

Elements to Look For When Deciding On an Outside Team for Marketing Collaboration

From startup to enterprise, there are a myriad of challenges in hiring the right creative team for any given project. Finding the right group of individuals to handle a product launch, event campaign or website design can be a daunting task, even holding the health of the business in the balance, so choosing the right agency to partner with is vital to a positive outcome. Even if conducted solely in-house with internal teams who have an intimate understanding of the brand at hand, each branding initiative is a coordinated effort of stakeholders, accountability, idea generation and – let’s face it, ultimately –  a juggling act. Even with the right internal resources, it can be a benefit for companies and brands to obtain an outside perspective from both creative and logistical standpoints. Individuals who can objectively look at assets and then engage with the material are able to design pathways and…

4 months, 28 days ago

Life Cycle of the Web Design Process: A Unified Perspective

Achieving an optimal website design requires a strategy that aligns with the goals of the business it represents. When approaching web design, many jump right to the ‘design‘ portion. Thoughts of imagery, interactivity, and dynamic visuals come to mind. To attain the ideal UX, before entering this exciting design phase, the strategy and wireframing process should take place, with web designers taking a first step in projects through a layout strategy to suit the needs of the client and user. When discussing a site design, many think that a website is a one size fits all approach, and if not guided correctly, end up with an informational site that ends up having to be redesigned as soon as company needs change. Whether designer, developer, project stakeholder or client, it’s important to understand the technical aspects such as layout, wireframes, code, and content strategy and management. Understanding the process being entered…

5 months, 11 days ago

A Plan to Launch: Strategic Mobile App Design

A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather the core elements of a winning mobile app, however, the result is only as good as the makers behind it. A creative and strategic team must ideate and collaborate from concept to launch in order to deliver the most optimal user experience possible. With that first-of-its-kind idea in place, the journey and design are the next most important factors at hand. Sticking to a set of user-centered design guidelines can help to ensure a design will be used successfully and propel the app to a high rate of usage and download. Keeping a consistent layout from screen to screen will allow for a seamless flow for the user. Once the user becomes familiar with the interface, a consistent design will allow them to adopt new interactions throughout the experience. A user…

9 months, 21 days ago

A Tailored Approach: Personalization and Customization in UX Design

In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being tasked to take a step further into a more personalized product. This shift is driven by the need to offer the most tailored experience that expressly serves the need of the targeted user set, and further – can become a different experience for each individual user based on dialing in their own settings. The challenge is in designing a system that can accomplish all the necessary tasks, represent the brand – all while providing a ‘one of a kind’ experience for the user where the system knows them. Personalization vs. Customization A mixture of both customization and personalization is necessary to accomplish the most optimized platform, particularly with mobile. Differentiating ‘personalization’ from ‘customization’ is critical. The separation really comes down to who…

1 year, 24 days ago

Start Making Sense: Content Strategy In Web Design

One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners looking to launch a new site, or engaging in a redesign, don’t see content strategy as an integral part of the design process. Look at it this way – ‘web design’ at it’s core is pretty straightforward. People know what the deliverable is, and (generally) know what to expect from that process. When it comes to content, it’s not so clear cut – but the result is just as, if not more important, than the design aspect. For many who may not be familiar with content strategy, ‘content’ may just be viewed as another way to say ‘copywriting’ – which is seen as either a last stop in the refining and editing process (checking for typos, consistency, grammar, etc). To clarify, the…

1 year, 3 months ago

AMP Project: What You Need to Know Now

AMP, or Accelerated Mobile Pages, is a project introduced by Google last year. Initially designed for news results and ‘top stories’, AMP’s capabilities have recently expanded into main search results. Available to any digital publisher, AMP is an open standard that enables pages to load quickly on mobile devices. In terms of what mobile search users will experience, pages that are AMP optimized will display the AMP lightning bolt in search results, indicating that the page and it’s content is available in a mobile format, rather than just mobile friendly. It’s clear that AMP will help mobile users find and view desired information with a higher level of ease and satisfaction. When searching and landing on the results page, users can choose to click through to AMP optimized sites. When clicked, content on those pages will load instantaneously in a pre-rendered, above the fold structure. Though page rankings are not…

1 year, 3 months ago

How to Get Set Up for Usability, UI and UX Testing

Many marketing managers know that they want to improve their website’s usability, UI, and UX, but don’t quite know how to approach such a project. They often don’t know where to start or what to pay attention. To make any kind of design testing worthwhile, you have to break it down into simple steps and stay focused on what you want to achieve. The first step to getting set up for any kind of testing is to first observe what’s happening on your website. You can do this with the usage of click heat map software tools, analytics, and general statistics. Most of these software tools are cheap, fairly easy to set up and understand. They will give you a good idea of how users are interacting with your website on multiple levels. After a few days of collecting this information, you need to think about your primary goal and…

1 year, 4 months ago

5 Tips for Improving Your App’s UX Design

Just because your app has a great design doesn’t necessarily mean that your users will be ecstatic about using it. App UX design is just as important as the visual presentation of the app. Without optimizing for user experience, you’ll frustrate your users with redundant tasks, unintuitive user interaction, or useless functionalities. Here are some great tips for improving your app UX design. Tip #1: Optimize functionalities and make it clear what users should do As an example, if there is a functionality to pull out a tab to access a navigation menu, it should work without any issues. It should not be too sensitive where a single tap pulls it out all the way nor too tough to the point where users need to really work on it to bring it out. It’s also important that you clearly explain to users what they need to do to take some…

1 year, 4 months ago

Experience Is Everything

Experience can take many forms. Experience is all around us. Experience is the product. Experience is the best teacher. Experience is everything. Whether its conscious or fades into the background, an experience is the totality of many parts coming together to create a perception that is sensory, informational, useful and observational. We learn from experiences, and gain experience. Meaning, once we experience something, we are knowledgeable on the topic and able to form studied opinion, and if positive – returning with the knowledge to navigate it again. Taking into consideration the all encompassing nature of an experience, its no wonder that multiple types of experience strategies have taken hold in the digital environment. Its one thing to create an in person experience that can be controlled, but quite another to take a user down a path that truly reflects the brand or organization it represents without seeing the user in the flesh. A…

1 year, 7 months ago