How To Future Proof Your Web Design and Development
The web is moving at a rapid pace. Most average users of the internet may not notice it, but trends in publishing and site design have evolved rapidly in the last twelve months. This trend will likely continue for quite some time as tablets and smartphones continue to get more powerful and take market share from desktop computers. Because of this, site owners must know how to future proof their web design. These three approaches will ensure that a website’s design can withstand the demands of an evolving and increasingly competitive internet.
Focus On Responsive Design
Since a growing amount of traffic is originating on mobile devices, site owners need to account for this. Responsive web design is implemented by adding code that tells the site to adjust the arrangement of a page based on the screen size being used to access it. Any web design firm worth their fee will include responsiveness into their design work.
Responsive design accomplishes two important tasks. As already mentioned, it rearranges page elements based on screen size. Responsive design does away with mobile dedicated sites, which improves brand consistency and preserves SEO efforts.
Get SEO Right The First Time
Search can be a tremendous source of traffic in almost any market. Due to the trust earned with a high ranking in search engines like Google and Bing, the competition for search engine traffic is fierce.
Having a sharp looking web design is important, but it also must be optimized properly to give a site the best chance possible for substantial search engine traffic. The basics of SEO are often enough. Most sites fail miserably with regards to SEO.
The basics to address are:
- Wrapping title tags in “H1” tags to indicate importance of keyword rich titles
- Clean and efficient code that allows pages to load quickly and be read easily by search engine crawlers
- Make use of internal linking opportunities and build related post menus and widgets into sidebars and the posts themselves
- Minimize the size of images and other files to increase page load speed
A site with a forward thinking approach to web design that integrates basic SEO practices into the process will be miles ahead of most of their competition.
Keep the Site Simple
Finally, the key to future proofing a website’s design is to keep things simple. Trends in site design change all the time. Consider the design of popular websites in the late 1990’s and then compare that to some of the most popular sites on the web today. The differences are staggering.
The most popular sites today focus on white backgrounds, black text, specific color schemes that both distinguish a site from competitors as well as serve as guidance for visitors wondering what they should do next.
By keeping site design simple today, there is less to clean up in the future.