ArtVersion Experience Lab Launches in Downtown Chicago
ArtVersion is proud to announce the opening of the Experience Lab in the heart of the finical district of Chicago. The ArtVersion Experience Lab is the premier usability...
Chicago Creative Studios
As a Chicago-based creative agency, ArtVersion has been creating experiences for organizations and brands of diverse industries. With our team of designers, developers, and strategists, ArtVersion continuously pushes the boundaries of creativity to allow companies to claim a proud sense of ownership over their digital product.
Finding Your Fit: Selecting The Right Creative Agency For Your Business
Agency-client relationships are an exciting start of a creative and business collaboration together. Instead of viewing this relationship as short-term project-based engagement, view this relationship as a team...
Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value
From traditional marketing campaigns such as white papers and brochures to digital and social media implementations – it can be difficult to track what the benefits are without...
Digital Authenticity: Building the Ideal Brand Voice Through Web Design
Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One...
5 Reasons to Implement WordPress for Enterprise
Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress...
Scaling Up: Design that Achieves Business Goals
A single truth for businesses everywhere, whether it’s realized or not: is that every company is a brand and every business owner is a marketer. Many consider themselves...
How Web Presence Impacts Overall Brand Positioning
Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website,...
Brand Centered Marketing: Imagery Affects Strategy
In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece...
Trending Web Design: Card & Dynamic Grid Layouts
Whether a website design is minimalist or maximalist in style, one layout element remains true – the design must be sharp and easy for the user to navigate....
Design Language: The Power of Consistency
Creating a digital experience that features consistent elements throughout is a core principle in successful design. Consistency is a critical component of user experience design, content strategy and...
A Tailored Approach: Personalization and Customization in UX Design
In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being...
5 Reasons to Consider a Microsite for Your Business
The use and benefits of a microsite can many times go under the radar when strategizing for marketing initiatives. In reality, they are a valuable tool in promoting...
Successfully Launching a New Product Into a Crowded Marketplace
It’s official, half of the year is behind us – and fourth quarter is around the corner. For many companies, this is the ‘bread and butter’ of their...
White Papers: A Marketing Tool for Greater Visibility
Designed to educate the market about a product or service, the white paper is a document that complements the selling process with authorotative facts crafted to inform the user...
VERSIONS™ Collective Manifesto Is Here
Versions Collective, the ArtVersion design collaborative, has released volume 1.03 of their publication discussing the design process its and relation to technology, the VERSIONS™ Collective Manifesto. In the...
Interaction Design: Connecting The Elements
In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that...
Are You Experienced?
It is one thing to deliver a great product, but can you back it up with a total brand experience? Industry research leader (Gartner) predicted that by 2016, 89...
Off the Shelf: Creating the Ideal Packaging Design
In an increasingly digital environment, it’s important for those with a physical product offering to remember that packaging design can be one of the most useful tools in your marketing...
Generating Leads Through Digital Content Marketing
It may be surprising to know that the majority of leads that actually result in conversion in today’s market are derived from digital marketing efforts. Companies that engage...
From Dawn to Data: Tapping Into Analytics To Optimize UX
Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based...
Versions Receives Honorable Mention from Awwwards
Chicago, Illinois – Versions Collective, the creative collaboration from Artversion Interactive, is pleased to announce an Honorable Mention Award from the Awwwards recognizing achievement in both the design and development...