Usability Heuristics for a Seamless, Accessible Experience
Web design is much more than what meets the eye. Outside of aesthetics and immersive features, a website and interface experience need to function properly, and when usability...
Usability
Usability is an essential aspect of creating a successful digital product. It involves understanding the needs and behavior of the user to ensure that the design is intuitive and easy to use. A user-centered design approach is crucial in achieving high usability because it involves designing with the user in mind. This approach involves researching the target audience and understanding their needs, pain points, and preferences. Once the user needs are understood, the design team can create wireframes and prototypes that are intuitive and easy to navigate.
Usability testing is an essential step in the design process that evaluates the effectiveness and efficiency of the interface. Usability testing involves real users interacting with the product to perform specific tasks while the tester observes and collects data. The data collected during usability testing is then analyzed to identify any usability issues, such as areas of confusion, difficulty in navigation, and poor user experience. The feedback gathered from usability testing is then used to improve the design and ensure that the final product is easy to use and provides a positive user experience.
The Layers of Robust Digital Design
Navigating the labyrinth of digital design into a single, definitive characterization is a tricky feat. To calcify the enormity of digital design means capturing the cognitive and emotional...
Explaining the Basics of UX Design
User experience design can seem confusing when you first come across it. The concepts can be overwhelming, and it’s hard to find a place to start, much less...
How the 5 UX Methods Reduce Cognitive Friction
UX design can take on multiple forms. There are five methods that can be used to ensure designers create the best digital experiences possible. Understanding the Challenge To...
The Impact of Color Contrast for Accessibility and Inclusivity in UI/UX Design
The web is a big place, and ideally, everyone should be able to enjoy it. In the United States, web-accessibility is not clearly defined under legislation. As a...
Boosting User Resonance with the Five Key Rules of UX Design
Many moving parts go into UX design, and often times that includes rules that challenge the way users think. By following a few fundamental rules, designers can take...
The Five Principles of UX/UI Design: Easy Ways to Elevate UX/UI Design
Great UX/UI design consists of many components. Five main principles play a role in the creation of designs. When used together, these elements create UX design that is...
Engineering a Razor-Sharp UI/UX Strategy
It’s a blast from the past to conjure up memories about the wave of breakthroughs that characterized a technological awakening in the ‘90s and early-2000s. Picture those days...
Web Typography: Does Font Choice Really Matter?
Strong visual design demands attention. In web design, this means that the visual elements need to be organized intentionally to promote user engagement. In order to craft a...
Design Superior Digital Products Using the Laws of UX
In user experience (UX) design, we examine how the user interacts with a digital product in terms of its usability, accessibility, and desirability. To that end, designers need...
User-Centered Design: Prioritizing User Experience
In a digital environment moving toward more personalized experiences, there are, unfortunately, still some websites that prioritize their own objectives over a user-centered design. These sites mistakenly begin...
Flat Design: The Solution For Improved Usability?
As competition between brands grows fierce within the digital space, the focus on user experience has become more prominent than ever before. In web design, the visual elements...
Principles of Compelling User Interface (UI) Design
It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM),...
The Allure of Dark Mode
Halfway through last year, tech empire Apple announced at its Worldwide Developers Conference that it would be unleashing the Dark Mode visual format on iOS. Deemed as more...
A Website Redesign for Better Usability
User experience and web usability are significant aspects of a website’s core functionality that every company must pay attention to for the current and long term health of their...
Interaction Design: Connecting The Elements
In the rapidly and constantly changing landscape of both graphic and web design, Interaction Design is a continual evolution to connect the parts to create a system that...
From Dawn to Data: Tapping Into Analytics To Optimize UX
Understanding user behavior in the digital environment is paramount to refining and optimizing a marketing strategy or new implementation. Through smarter analytics, a business can make decisions based...
Setting A Strategy for Mobile Site Optimization
Mobile’s dominance as the primary platform for users is more pronounced than ever, with its relevance now extending to search engine rankings. Since April 21st, mobile web usability...
What You Need to Know about The Internet of Things
With constant developments in mobile technology, the recent release of the Apple Watch and the popularity of Google’s Nest, the future of object connection is becoming a clear...