Less Is More Web Design Approach
When it comes to web design in today’s environment, less is more. Internet users are inundated with a barrage of search engine results, ads, and websites that are all competing for their attention. That’s why it’s a better idea to go with a minimalistic, clean and modern website design over something that’s visually flashy or busy. A design that’s minimal only includes the essential elements so that it gets users to focus on the core message while also inviting them to learn more.
So how do you go about achieving that kind of design?
The first step is to think about what elements of design are essential for your site. You may want to present your brand, start an engaging conversation, highlight your key products, or start with a short introduction and lead visitors to the next logical step. The key is to present only a few ideas and provide a minimal amount of logical choices for the user.
Next, you’ll have to go with a clean website design. To do so, you want to use an adequate amount of white space in order to place focus on the few design elements you have in place. It’s important to note that white space is defined by the amount of space around the website elements, not a white background. That means that there will be a liberal amount of space around the actual website content as well as appropriate space around blocks of text. A clean web design will also consist of light colors that do not draw attention away from the main content.
The last step is to focus on modern web design. Modern web design is all about using engaging typography, energetic (but light) colors, and simple, crisp images. The typography, in particular, is what often helps distinguish the design and make it look unique compared to standard web designs. The typography is often set much bigger than the regular text, resembling the type of headlines used in magazine articles.
So is this type of design right for you?
Minimalist design may not be a good fit for every company, but it works with many types of websites. For example, a blog would be the perfect fit for a minimalistic design. Ecommerce stores that only sell a few products, software as a service websites, service professionals, and even corporate websites can use minimalist design with great results.
The bottom line is that this design works well because it places all the emphasis on the content, action, and the message of your website. While simple, it creates a professional look that engages visitors and inspires trust. If this is what you’re trying to achieve with your site’s design, let ArtVersion help. We know how to do more with less and have built minimalist designs for many of our clients.