Web Design and Develpment

Web Design Company

User Experience Design – How It Plays Into Your Website Strategy

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Web Design

We design esthetically pleasing, elegant & engaging, interactive websites that truly represent your company image, culture & philosophy. Purpose-driven web design fused with branding and intelligent use of images, infographics, and layouts to communicate ideas that sell products or services is our goal.

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How we do it

Award-winning Design and Development

Although it can look simple, it takes experience, training, skills, and content and target audience understanding to create a great website. We understand that there are many components of designing a website, and many are easily overlooked or underneath the surface. ArtVersion has received numerous prestigious awards for our web design. How did we manage to get such acclaim? It’s simple. We focus on designing a website that’s not only visually stunning but more importantly delivers a great user experience and easy usability.

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Creative Partner

Selecting a Web Design Firm

When choosing a web design company there are a number of factors to consider. The quality of work is obviously important. Little else matters if the quality is not on par with expectations. However, how a firm achieves that quality is equally important. The approach to design, the process followed, and the personal investment of the designers working on a project all play a critical role in ensuring that firms provide quality work that meets the needs of their clients.

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Data-Driven Design

At the end of the day, the data determines how good the user experience is on your website. While using conversion and sales numbers can get you far, it doesn’t tell the whole story. That’s why UX depends on statistics like abandon rates, time spent on page/site, navigation path, exit page, clickthroughs, etc. Measuring this data and improving upon initial results is what will really provide the best user experience. The challenge lies in providing the best user experience while meeting your website’s goals.


Web Maintenance and Updates

Today mobile web interface is a very important element of creating and designing a site. We were among the first web design companies that started offering Responsive Web Design technology. RWD eliminates the need for dedicated mobile web design and reduces the maintenance and updates time.

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Web Design

We design and build websites that allow companies to articulate their corporate culture and embrace user engagement. By transforming analytics and digital insights into measurable design, we simplify complexities and create meaningful experiences.

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Responsive Design

Usability Metters

Web usability is a broad topic. In a nutshell, we're talking about giving the user exactly what they want without making them work for it. Exceeding those rudimentary needs for content by presenting a beautiful design on top of that is the ultimate goal. However, it is of primary importance that the design serves its function by delivering content to the user in a sensible way.

ArtVersion Visual Branding
Eye Tracking User Testing

UX Design and Website Strategy

While the aesthetic aspect of a website is important in creating a positive experience for web visitors, it only goes so far. More companies are realizing the importance of focusing on user experience design (or UX design) and investing heavily in it to make sure that their websites are optimized for UX. In fact, companies are making it a central part of their strategy as it affects everything that happens on their websites.

Search Engines Optimization

The first step in search engine optimization success is making sure your site is properly coded and designed to be SEO friendly. Our unique design and coding process takes SEO into heavy consideration so that your search engine optimization efforts will be more effective in the long run. Even if you’re not anticipating on relying on the SEO immediately upon site launch, you can take comfort knowing that your site is prepared when the time comes.

User Experience Design

Web design is the front line of user engagement. We design sites that resonate and create deep connections.

Website Content

Creative content writing, image curation, and style development are just a few disciplines we deploy in the majority of web projects. Authentic, original and informative content holds the eye and builds on a brand personality, generating genuine connection.

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Creative Partners

The web design company you can trust.

Over the last two decades, the ArtVersion team worked on web design projects for a number of small and large companies. From startups and fortune 500 corporations, we helped many brands develop the sites that matter.

Having a solid creative partner to help design a website will provide frictionless journeys and the best user experience for the end-user.

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Designing Usable Sites

A web design that is developed and integrated properly makes you feel instantly connected. At ArtVersion we focus on designing interactive sites that are responsive, yet truly engaging. Since our founding in 1999, we have been Chicago’s award-winning website development and web design company focused solely on improving your brand visibility with a purpose-driven, creative user experience. We are also one of the first Chicago based web design firms that started embracing adaptive mobile and responsive web design methods. Learn more about our design process.

Web Design
More web design topics

We are curiosity-driven, inspired by clean code and great web design.


Design Aesthetics

We design purposeful, esthetically pleasing and engaging, interactive websites that truly represent your product and services.


Data-Driven Design

Intelligent use of metrics and available data, combined with user feedback and analytic together shape the influence of the final web design.

Design • Strategy • Coding

We design and build platforms and websites that allow companies to grow and engage their user base. By transforming analytics and digital insights into measurable design principles, we simplify journeys and create meaningful user experiences.

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