One of the most common questions we receive from our clients and prospect clients is “what is your web design process?” Unlike most design firms or professionals, we go beyond the status quo. While we’d like to start by getting an idea of the type of design you might be looking for, we want to make sure that the design is custom tailored to your needs and uniquely portrays your company.
To get a strong idea of how to design your website, we’ll conduct market research and analyses of your branding efforts and web presence. This will help us get a good sense of the direction your company is headed, its unique strengths and even its weaknesses. Doing this gives us a foundation to work with so that the final product is consistent to your values and needs.
We’ll continue by coming up with a strategy and outlining what needs to be done. The first set of three designs will be visuals of your homepage. It’s important to us that you get a good idea of what your homepage will look like in order to get feedback on what needs to be improved or changed. Rather than making the process a “sit and wait” situation like most web design projects, we’ll collaborate with you on various aspects of the design such as the layout, color scheme, navigation, look and feel, brand elements, etc.
Once we flesh out all the details, we focus on the rest of the website. Rather than using the homepage as a template for all your other pages, we really focus on the inner page visuals. The reason we do this is because the inner pages allow us to create a mood and storytelling platform for the whole site.
You’ll get to see how various brand elements and content play into the overall bigger picture of your brand’s story or message. This process results in a website that tells the story of your brand, creates a unique user experience, and is infinitely more engaging than the standard website.
After all the visuals are complete and you give us the okay, we will start working on the development aspect of the project. We’ll start to code your website and take care of all the technical details. Using a private development server, you’ll be able to watch and track the progress in real time. You can also collaborate with us to make any desired changes or additions. Once you approve of the final product, we’ll transfer the files to your hosting platform.
We feel that it’s important for our customers to be part of the process every step of the way. It’s also up to you how you want to be part of the project. If you want to be engaged with us every step of the way, that’s completely okay as we love when our customers get involved. On the other hand, if your group is busy with other projects and you want to engage on major check points of the web design project, that’s completely fine too.
We adapt to your needs. We don’t expect you to adapt to a “set-in-stone” process as it doesn’t respect your time and resources, doesn’t allow for creativity, and takes away your voice.
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