Web Design Process

One of the most common questions we receive is about our web design process.

Unlike most other design firms, we fight against the status quo. We are the change-makers and doers, we are problem solvers.

While we’d like to start by getting an idea of the type of design you might be looking for, we want to make sure that the design is custom-tailored to your needs and uniquely portrays your company. To get a strong idea of how to design your website, we’ll conduct market research and analyses of your branding efforts and web presence. This will help us get a good sense of the direction your company is headed, its unique strengths and even its weaknesses. Doing this gives us a foundation to work with so that the final product is consistent to your values and needs.

We’ll continue by coming up with a strategy and outlining what needs to be done. The first set of three designs will be visuals of your homepage. It’s important to us that you get a good idea of what your homepage will look like in order to get feedback on what needs to be improved or changed. Rather than making the process a “sit and wait” situation like most web design projects, we’ll collaborate with you on various aspects of the design such as the layout, color scheme, navigation, look and feel, brand elements, etc. Once we flesh out all the details, we focus on the rest of the website.

Rather than using the homepage as a template for all your other pages, we really focus on the inner page visuals. The reason we do this because the inner pages allow us to create a mood and storytelling platform for the whole site. You’ll get to see how various brand elements and content play into the overall bigger picture of your brand’s story or message. This process results in a website that tells the story of your brand, creates a unique user experience and is infinitely more engaging than the standard website.

After all the visuals are complete and you give us the okay, we will start working on the development aspect of the project. We’ll start to code your website and take care of all the technical details. Using a private development server, you’ll be able to watch and track the progress in real-time. You can also collaborate with us to make any desired changes or additions. Once you approve of the final product, we’ll transfer the files to your hosting platform. We feel that it’s important for our customers to be part of the process every step of the way. It’s also up to you how you want to be part of the project.

If you want to be engaged with us every step of the way, that’s completely okay as we love when our customers get involved. On the other hand, if your group is busy with other projects and you want to engage on major checkpoints of the web design project, that’s completely fine too. We adapt to your needs. We don’t expect you to adapt to a “set-in-stone” process as it doesn’t respect your time and resources, doesn’t allow for creativity, and takes away your voice.

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Eye Tracking User Testing

Web Design for Every Device

We were one of the first web design Chicago based companies that started offering Responsive Web Design and Development. We are still one of the few companies that offer all in-house production of Responsive Web Design sites. RWD eliminates the need for dedicated mobile web design and reduces the maintenance and updates time.

Let's Work Together

Working with a Creative Agency

You may be trying to decide between going with an internal team or hiring a creative agency for a web design project. There’s often an assumption that the two may clash, and many think it’s a better decision to go with an internal team due to lower costs. But this is far from reality as working collectively brings the best results. We constantly work as an extension of internal teams, bringing knowledge and expertise in areas where collective is needed, together we make magic happen.

ArtVersion Branding Agency Chicago
UX Design Testing

Content Management Systems

We do not believe in vendor lock-in and we will not recommend long term commitments when it comes to web design or maintenance. We are platform agnostic and strategic. Over the last decade, we helped many companies and organizations move away from propitiatory platforms, putting control of the company’s website in their hands. That being said, we specialize in the open-source platforms, along with the line of WordPress, Drupal, to complex Magento and Woocommerce. Customizing back-end functionalists to meet the expectation of the end-user, your business goals, and daily operations are our specialties.

We design and build websites with the user in mind

We are very meticulous and passionate when it comes to website design and development. Our team will take the time to learn and understand your business goals and will present that information in the best way possible.

Proven Methods in Web Design

The minimalist web design may not be a good fit for every company, but it works with many types of websites. For example, a blog would be the perfect fit for a minimalistic design. Ecommerce stores that only sell a few products, software as a service website, service professionals, and even corporate websites can use minimalist design with great results.

Web Design


Concept; know what direction you want to take your brand. Discovery; know what your website visitors want. Web Content development; articulate the style and personality of the website. Design; arrange the visual and narrative elements to work together. The final step is the launch; sit back and enjoy.

Web Design

Accountability and Chemistry

Work Flow

From initial client consultation to site launch, ArtVersion Agency has a hands-on staff that is known for efficient project management. No project is too big or too small.

Visual Design & Testing

Creating, testing, editing, and making sure the elements work together are all steps in ArtVersion website design. We also run cross-browser compatibility testing to ensure anyone can reach your site from any device.

Site Launch & Momentum

Once your website is up, the ArtVersion staff will train all the necessary people in your team to run the website and its content management systems. We also have a team of social media and search engine optimization consultants that can develop a strategy that increases the amount of traffic to your site.

More web design topics

We are curiosity-driven, inspired by clean code and great web design.


Design Aesthetics

Purposeful, esthetically pleasing and engaging, interactive web design methods to convert visitors into users.


Data-Driven Design

With the use of metrics and available data, combined with user testing and analytic together we shape the influence of the final web design.

Design • Strategy • Coding

We design and build platforms and websites that allow companies to grow and engage their user base. By transforming analytics and digital insights into measurable design principles, we simplify journeys and create meaningful user experiences.

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