All posts in: Responsive Web Design

Responsive Design is the Answer

We all know how important it is to have a mobile friendly web design at this day and age. Almost everybody uses their smartphone or tablet to browse the Internet. Despite that, many websites still haven’t adapted to these user habits with responsive design. Some are still using mobile-dedicated websites or worse, are still serving their desktop sites to mobile users. If you belong in either of these categories, here are some reasons why responsive web design is the answer. Responsive design is the answer if you depend on search engine optimization to get traffic to your site. When you work on search campaign for your responsive site, you are building content and links for both the mobile and desktop version of your website. With a separate mobile-dedicated site, you have to double your efforts into your search campaign. Plus, Google actually recommends that you use responsive design. It’s the…

1 year, 6 months ago

Web Design Trends to Be Aware of in 2016

2015 saw the popularization of many web design trends such as storytelling centered design, unique typography, and minimalism. Many of these designs were effective in getting visitors to focus on the content and less on the visual aspects of the site. Despite that, these designs still produced attractive designs reminiscent of focus and minimalist elegance. With 2016 in sight, there are new emerging trends that are standing out. Some may work wonders for your site while some may be lackluster. Let’s take a look into what we can expect. The first trend that’s been on the spot light is the hamburger menu. This is basically a menu that pops up when users click on a square with three bars in the middle (hence the name). The great thing about this icon and menu design is that it creates more free space and puts more emphasis on the main content. This…

1 year, 8 months ago

5 Essential Website Features to Have in 2016

From search engine guidelines to software updates, the terrain of the online world is changing constantly – and 2016 – it seems will be no exception. At the top of every companies marketing strategy for 2016 should be a handful of essential elements that a website must have to be competitive. Whether looking to optimize an existing site or starting from the ground up, these features are non-negotiable. #1: Responsive Design Responsive web design (RWD) is the process of constructing your website so that no matter what screen size a visitor is using your website will respond and self adjust to fit that screen size. Responsive Design is incredibly important for many reasons. Honestly, if your site doesn’t include this feature yet – run, don’t walk to a team that can implement this for you STAT. In addition to making your site accessible from any screen, google is now requiring that…

1 year, 8 months ago

How to Properly Relaunch Your Website with a Brand Refresh

Planning on relaunching your newly rebranded website? There’s probably a ton of things that you’ve already worked on to ensure that your brand refresh goes off without a hitch. However, there are a few small important details that you may miss. Here are some things that you should be aware of as you get into launching your newly branded website. 1. Audit your website extensively. Make sure you fix all the errors, set up 301 redirects, remove the old components of your brand/website, and ensure everything is consistent with the new brand refresh. You should have a small group of people audit your website before your launch to work out all the little kinks. 2. Let your audience know it’s still you. Launching your new brand and website is not a smooth transition so let your customers know why you changed your image and what you stand for now. Don’t…

1 year, 10 months ago

Why a Digital Agency Should Be Your Go-to Solution for Your Next Project

Are you trying to develop a new website, redesign your product, create a new brand, or launch an online marketing campaign? Many enterprises and business opt to do it themselves or hire a freelancer to save money on their project. However, it may be a better idea to go with a digital agency. You can avoid the frustrations and pitfalls that many business owners face with the other options. Why go with a digital agency? First, a great agency has worked with worked with numerous clients already. They know how to be professional and strategic with your project. They’re not going to just “wing it” with your project. The agency will have done a similar project already and can will have a clear plan of action. This means that you won’t have to waste time or money when a mistake is made. Second, working with an agency is like working…

1 year, 11 months ago

Experimental Web Development Techniques and Trends You Should Consider

Web development has come a long way in just the last few years alone. Responsive design has become the standard and there has been a shift towards simpler designs. Technology has also made it more viable for websites to be more interactive with its users. There are tons of new web development techniques that the web design/development industry is talking about with all the new advancements. If you want to improve your UI and UX, here are some experimental and trendy techniques you should test out. 1. Conditional Loading Do you have a feature-rich or media-rich site? If so, one of your constant worries is probably if your websites load quickly enough for your users (especially the mobile ones). This problem can be solved with conditional loading. Rather than loading the entirety of a page, you can just load elements when needed. For example, if your social buttons are on…

2 years, 15 days ago

Here’s What’s Working in Web Design Today

Web design has come a long way over the last few years. What used to be accepted as normal can actually be something that makes you blend in with the masses rather than helping you stand out. That’s why you need to know what is working today to be relevant to your audience. So without further ado, here is a list of what design trends businesses are having success with and why. 1. Unique Web Typography The last font you should use is arial on your website. Not only is it hard to read on mobile devices, it is too aged and makes your site seem dated. Instead, you want to use unique font in your headers. For the actual content, you want something that is clean, neat, and visible. Aim for typography with some personality. If it fits with the look and theme of the website, it’ll be even…

2 years, 26 days ago

How to Improve Common User Interface Elements for Better Usability

When it comes to UI design, most designers accept most user interface elements as they are. But improving these simple looking elements can lead to a big difference in your site’s web usability. One critical thing to remember is that users use the web by scanning and often miss out on what you may think are obvious website elements. Here are some common user interface you can improve to make sure your users get it right the first time around. 1. Collapsible and Expandable Content Collapsible and expandable content are very useful for many websites and especially so for mobile websites. They’re great for providing content in a way that doesn’t detract from the main content or the website’s visual presentation. Many websites use collapsible/expandable content but never clearly indicate that the user can interact with it. By clearly labeling the button to expand/collapse, you can make sure that your…

2 years, 2 months ago

Why Improve Visual Design to Improve Web Usability?

When a conversation about web usability comes up, it’s usually about making changes to elements that relate to task based interactions. The reality is that the visual presentation has a huge role in how users interact with a website. This may not seem evident because you are not really “using” how something looks. However, visual design has a big influence on the interactive elements of a website. A concept that will help you understand the Importance of web design is the idea of a visual path. When a user is presented with a website, they are given some sort of path on how to interact with a website. For example, a big headline and a link would indicate that they should pay attention to that area and possibly follow through. For this reason, you want to purposely create a design that presents a clear and obvious path for the user…

2 years, 2 months ago

Understanding the Relationship between User Experience and Web Usability

Web usability and user experience are both essential to a success of a website. Based on ideas that you have gotten about web usability, you may think that web usability is basically a synonym for user experience. The accurate definition is that usability is about how easy it is to use something. Just because something is easy to use does not mean it will lead to a positive experience. Of course, the easier it is to use something, the more it moves towards a positive experience. However, usability is about task-based interactions, removing obstacles to users, and making using the thing more easy and intuitive. User experience is about how users feel when they use the thing. This can easily be correlated to how much value they derive from the experience. A smartphone app can be the perfect way to provide an example of how both concepts differ but are…

2 years, 2 months ago